Textron
2025 Internship - Product Marketing Associate
Textron, Wichita, Kansas, United States, 67232
JOB SUMMARY:
The Product Marketing Associate Intern works directly with Textron Aviation’s product marketing team members, technical marketing team, digital & content marketing team, global events team, senior business leaders and external stakeholders to develop integrated marketing initiatives that will be distributed across multiple channels, in support of the ultimate marketing strategy. This is a position that focuses marketing resources to the critical company initiatives that build our collective future.
JOB RESPONSIBILITIES:
Assist in the execution of marketing elements within the annual marketing plan and go-to-market strategies for products which aligns with the strategic business focuses.
High level of collaboration with internal and external stakeholders, including Content & Digital, Brand, Trade Shows & Events, Communications, Technical Marketing, Sales, the business teams as well as creative, media and printing agencies.
Aid in the development of compelling stories or unique selling proposition for the products, backed by facts and analysis coordinated with the product’s overall brand message.
Works with outside vendors to supply various graphic needs of the department.
Works with minimum supervision using Textron policies and departmental procedures to design and create graphic design projects for internal groups and departments.
Maintains top proficiency in all the technical and mechanical areas related to job scope.
Creates marketing materials, banners, posters, and visuals to support trade shows and customer events.
Actively engages in personal development.
The Product Marketing Associate Intern works directly with Textron Aviation’s product marketing team members, technical marketing team, digital & content marketing team, global events team, senior business leaders and external stakeholders to develop integrated marketing initiatives that will be distributed across multiple channels, in support of the ultimate marketing strategy. This is a position that focuses marketing resources to the critical company initiatives that build our collective future.
JOB RESPONSIBILITIES:
Assist in the execution of marketing elements within the annual marketing plan and go-to-market strategies for products which aligns with the strategic business focuses.
High level of collaboration with internal and external stakeholders, including Content & Digital, Brand, Trade Shows & Events, Communications, Technical Marketing, Sales, the business teams as well as creative, media and printing agencies.
Aid in the development of compelling stories or unique selling proposition for the products, backed by facts and analysis coordinated with the product’s overall brand message.
Works with outside vendors to supply various graphic needs of the department.
Works with minimum supervision using Textron policies and departmental procedures to design and create graphic design projects for internal groups and departments.
Maintains top proficiency in all the technical and mechanical areas related to job scope.
Creates marketing materials, banners, posters, and visuals to support trade shows and customer events.
Actively engages in personal development.