Kovalus Separation Solutions
Manager, Product Marketing
Kovalus Separation Solutions, Wilmington, Massachusetts, us, 01887
Product Marketing Manager
Objectives of this roleInterface with internal commercial and technical stakeholders to identify project requirements to help develop and drive marketing initiativesCoordinate 15+ marketing projects simultaneously across all company brands (Kovalus, RELCO, Eco-Tec) with a global perspective to brandingServe as marketing liaison with external vendorsDevelop content across multiple platforms (Advertising, Social Media, Video, Print/Digital, Technical Papers, Tradeshow materials) based on company objectives and prioritiesEnsure that all marketing efforts serve immediate and long-term business goals by identifying and executing improvements for processes, content, and lead generationAssist in developing and implementing the company’s brand strategyAssist with tradeshow coordination (planning, execution, and deliverables)Responsibilities
Support the Senior Marketing Manager in establishing and evaluating marketing priorities and the development of the execution strategyCoordinate and develop a variety of internal projects (content development, internal presentations for sales, communication emails, project wins/highlights, internal newsletter)Develop and coordinate marketing campaigns - objectives, timelines, and deliverables between groups and external vendorsCoordinate PPC & SEO activities to continuously optimize our digital presenceDevelop strategies for tradeshow events. Identify requirements, create brand strategy/messaging, develop schedules and assignments, and coordinate show details with sales and marketingDevelop content across multiple platforms (Social media, Advertising Print/Digital, Video Creation, Technical White papers, Email Campaigns)Continually seek new sources of prospective customer data and provide recommendations to sales and marketing leadershipRequired skills and qualifications
Experience in product marketing management or a similar roleExperience in project management and comfortability in managing multiple projects at various stages with internal teams and external vendorsKnowledge of traditional and digital marketing, content marketing, and social media marketingStrong organizational skills with high attention to detail and deadlinesExcellent communication and presentation skillsPreferred skills and qualifications
Bachelor’s degree (or equivalent) in marketing, project management, or communicationsSelf-starting and project management experience preferredSocial media content development/execution – especially LinkedInExperience using data analytics software for researchGraphic design knowledge
Objectives of this roleInterface with internal commercial and technical stakeholders to identify project requirements to help develop and drive marketing initiativesCoordinate 15+ marketing projects simultaneously across all company brands (Kovalus, RELCO, Eco-Tec) with a global perspective to brandingServe as marketing liaison with external vendorsDevelop content across multiple platforms (Advertising, Social Media, Video, Print/Digital, Technical Papers, Tradeshow materials) based on company objectives and prioritiesEnsure that all marketing efforts serve immediate and long-term business goals by identifying and executing improvements for processes, content, and lead generationAssist in developing and implementing the company’s brand strategyAssist with tradeshow coordination (planning, execution, and deliverables)Responsibilities
Support the Senior Marketing Manager in establishing and evaluating marketing priorities and the development of the execution strategyCoordinate and develop a variety of internal projects (content development, internal presentations for sales, communication emails, project wins/highlights, internal newsletter)Develop and coordinate marketing campaigns - objectives, timelines, and deliverables between groups and external vendorsCoordinate PPC & SEO activities to continuously optimize our digital presenceDevelop strategies for tradeshow events. Identify requirements, create brand strategy/messaging, develop schedules and assignments, and coordinate show details with sales and marketingDevelop content across multiple platforms (Social media, Advertising Print/Digital, Video Creation, Technical White papers, Email Campaigns)Continually seek new sources of prospective customer data and provide recommendations to sales and marketing leadershipRequired skills and qualifications
Experience in product marketing management or a similar roleExperience in project management and comfortability in managing multiple projects at various stages with internal teams and external vendorsKnowledge of traditional and digital marketing, content marketing, and social media marketingStrong organizational skills with high attention to detail and deadlinesExcellent communication and presentation skillsPreferred skills and qualifications
Bachelor’s degree (or equivalent) in marketing, project management, or communicationsSelf-starting and project management experience preferredSocial media content development/execution – especially LinkedInExperience using data analytics software for researchGraphic design knowledge