Digital Marketing Coordinator

SECURITY EQUIPMENT SUPPLY INC.Digital Marketing Coordinator08/22/2024 The following is the basic job description for the Digital Marketing Coordinator position current as of the date noted above. Any alterations, substitutions, or additions must be approved in writing by two of the following people: Marketing Manager, National Sales Manager, and Human Resource Manager. This position reports directly to the Marketing Manager.

Job Classification: Non-Exempt position Basic Function: The Digital Marketing Coordinator supports the day-to-day operations of the marketing department, focusing on digital initiatives. This role is essential in streamlining digital processes, facilitating online communication, and contributing to the success of digital marketing campaigns and strategies. Essential Functions:

Digital Campaign Management: Assist in the planning, design, and execution of digital marketing campaigns, ensuring timely delivery and adherence to budget limits. Content Creation & Management: Coordinate the creation, scheduling, and management of digital content across various platforms, including social media, email, and websites. SEO & SEM Coordination: Work with internal teams and external vendors to optimize SEO strategies and manage SEM campaigns. Social Media Coordination: Manage social media accounts, including content creation, posting, and engagement with followers to enhance brand visibility. Analytics & Reporting: Monitor digital campaign performance, analyze data, and generate reports to assess the effectiveness of strategies and recommend improvements. Event Promotion: Coordinate the digital promotion of events, including webinars, product launches, and online workshops, ensuring maximum online reach and engagement. Email Marketing: Assist in creating, testing, and deploying email marketing campaigns, ensuring accurate segmentation and targeting. Vendor Coordination: Work with external vendors to execute digital marketing initiatives, including paid media, influencer partnerships, and content collaborations. Administrative Tasks: Manage administrative duties related to digital marketing, such as processing invoices, maintaining marketing materials, and organizing digital assets. Confidentiality: Protect the organization’s market potential by keeping sensitive marketing information confidential. Special Projects: Complete special projects and other duties as required to support the marketing department. Competencies:

Exceptional Oral and Written Comprehension and Expression Problem Solving Ability Possess ability to work collaboratively and autonomously. Proficient computer skills, including MS Office Well-organized and detail oriented with excellent time management skills.

Metrics for Success: The success of the Digital Marketing Coordinator is measured by utilizing the following key metrics.

Campaign ROI (Return on Investment): Measure the financial return generated from digital marketing campaigns compared to the cost of the campaigns. Demonstrates the effectiveness and efficiency of campaign spending and overall impact on revenue. Content Engagement Rate: Measure the average level of interaction (likes, shares, comments) with digital content across platforms. Indicates how well the content resonates with the target audience and contributes to brand visibility and audience interaction. Conversion Rate from SEO & SEM: Measure the percentage of website visitors who complete a desired action (e.g., sign-up, purchase) resulting from SEO and SEM efforts. Reflects the effectiveness of SEO and SEM strategies in driving valuable traffic and achieving business goals. Timeliness of Reporting: Measure the percentage of performance reports delivered on time. Ensures that decision-makers have timely access to data for evaluating campaign performance and making informed decisions. Email Marketing Open Rate: Measure the percentage of recipients who open email marketing campaigns. Provides insight into the effectiveness of email subject lines and overall campaign engagement potential. Work Environment: This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopier, and standard software suite(s), such as the ERP system, and the Microsoft Suite of products.

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is occasionally required to stand, walk or sit; use of hands and fingers, handle or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, crouch or crawl; talk or hear; taste or smell. The employee must occasionally lift and/or move objects up to thirty-five pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. Education and Experience:

1-3 years of administration experience (preferably in a Business-to-Business environment) BS/BA in marketing, communications, or equivalent experience Must be a team player and the ability to coordinate with multiple department managers

Additional responsibilities as assigned