Whataburger
Field Marketing Partner - Houston, TX
Whataburger, Houston, Texas, United States, 77246
Welcome to Whataburger Careers!
Summary Description: This position is responsible for executing Local Store Marketing (LSM) planning for assigned Zone/Area and developing, recommending and implementing marketing and Brand strategies to increase sales in assigned Zone/Area. This role facilitates communication and delivers feedback to Segment Leadership to provide insight and input on key brand initiatives. Accountable for clearly developing the brand's marketing plan for assigned zone including the marketing of new products, and communicating plans' advertising and public relations initiatives.
Total Rewards:
Competitive Weekly PayBonus Program with 250% Upside PotentialPerformance for Pay Program - Eligibility to Receive a Pay Increase Once a Year, Based on PerformanceOpportunities for Career Development and GrowthHealthcare and Life Insurance BenefitsPaid Time Off - 5 Weeks on Day 1!Paid Corporate HolidaysCompany Vehicle, Based on Position401(k) Savings Plan with a Competitive Company MatchPaid Parental Leave*Short-Term DisabilityLong-Term DisabilityScholarship Program - Your and Your Dependents are Eligible!Whataburger Family Foundation (Hardship Grant Assistance)Discounted Meals For You and a GuestWireless Service DiscountsComputer & Software DiscountsFitness / Gym DiscountsAwards and Recognition For All You DoRetirement Celebration Program*Subject to meeting eligibility requirements
Responsibilities:
Serves as a brand ambassador by identifying and executing brand opportunities around each unit within the zone.Identifies and executes event and sponsorship activation interaction; WOW and charitable efforts; and local business visits to build brand sales.Collaborates with Restaurant Operations to discuss unit-level plan development and execution as well as sales goals and results.Identifies and reports LSM tools needed such as advertisements, premiums, Point of Purchase (POP) and other materials.Develops quarterly measurement reports of the marketing activities that capture LSM activity objectives, program timing, program results, and sales and transactions impact.Conducts reporting on market or unit conditions that may affect the outdoor billboard program or other LSM programs.Plans LSM for assigned Zone/Area(s). Ensures marketing activities and sales are in alignment with Corporate Brand strategic goals.Researches media opportunities (outdoor billboards, media-based sponsorships, etc.) and makes recommendations on engagement of such opportunities based on Zone/Area and Unit needs.Researches community events, develops relationships with community leaders, and recommends which events to sponsor and/or participate in to strengthen community relations and boost sales. Reviews and recommends sponsorship proposals.Negotiates with community event organizers for stores' involvement in community events. Plans, develops, recommends, and is accountable for the budget for stores' involvement in community events. Attends marketing events as a representative of Whataburger to further deepen and develop store's connection to the community.Primary Whataburger representative responsible for success of community partnership marketing event and makes recommendations on viability of future similar events for assigned Zone/Area.Analyzes financial conditions (pre-post) and determines effectiveness of any marketing plans implemented, including justification of advertisement fund dollar expenditures/agency charges.Negotiates contracts with and oversees the work of any third-party advertising or marketing vendors used in assigned Zone/Area.Responsible for an annual budget exceeding one-hundred thousand dollars for assigned territory and fulfillment responsibilities.Responsible for obtaining and/or negotiating with vendors for Zone/Area marketing needs.Aligns local Operations Teams with the Marketing Calendar and initiatives through communication of plans, materials and action items to support promotions.Assumes additional responsibilities as assigned.Education:
Bachelor's Degree or equivalent work experience requiredExperience:
Previous marketing experience preferredPrior experience managing franchisee relationships, advertising, local store marketing and sponsorship management preferred2+ years' experience, preferably in the Restaurant IndustryKnowledge, skills, and abilities:
Proficiency in MS Office Word, Excel, Outlook and PowerPointAbility to work in a team environmentWorking Conditions/Travel Requirements:
Expected to work the necessary time to satisfactorily fulfill job responsibilitiesMust be able to report to work timely and as required by operational/business needsMust be able to work a full-time schedule and work outside of normal business hours when necessaryMust be able to travel occasionally both locally and long distances (including air travel), to worksites, meeting sites, and other locationsMust possess a valid driver's license, submit to releasing a Motor Vehicle Record that adheres to the Whataburger standards and maintain current automobile liability at minimum levels in their state of residence1110 Silber Rd Houston TX 77055-7126
Summary Description: This position is responsible for executing Local Store Marketing (LSM) planning for assigned Zone/Area and developing, recommending and implementing marketing and Brand strategies to increase sales in assigned Zone/Area. This role facilitates communication and delivers feedback to Segment Leadership to provide insight and input on key brand initiatives. Accountable for clearly developing the brand's marketing plan for assigned zone including the marketing of new products, and communicating plans' advertising and public relations initiatives.
Total Rewards:
Competitive Weekly PayBonus Program with 250% Upside PotentialPerformance for Pay Program - Eligibility to Receive a Pay Increase Once a Year, Based on PerformanceOpportunities for Career Development and GrowthHealthcare and Life Insurance BenefitsPaid Time Off - 5 Weeks on Day 1!Paid Corporate HolidaysCompany Vehicle, Based on Position401(k) Savings Plan with a Competitive Company MatchPaid Parental Leave*Short-Term DisabilityLong-Term DisabilityScholarship Program - Your and Your Dependents are Eligible!Whataburger Family Foundation (Hardship Grant Assistance)Discounted Meals For You and a GuestWireless Service DiscountsComputer & Software DiscountsFitness / Gym DiscountsAwards and Recognition For All You DoRetirement Celebration Program*Subject to meeting eligibility requirements
Responsibilities:
Serves as a brand ambassador by identifying and executing brand opportunities around each unit within the zone.Identifies and executes event and sponsorship activation interaction; WOW and charitable efforts; and local business visits to build brand sales.Collaborates with Restaurant Operations to discuss unit-level plan development and execution as well as sales goals and results.Identifies and reports LSM tools needed such as advertisements, premiums, Point of Purchase (POP) and other materials.Develops quarterly measurement reports of the marketing activities that capture LSM activity objectives, program timing, program results, and sales and transactions impact.Conducts reporting on market or unit conditions that may affect the outdoor billboard program or other LSM programs.Plans LSM for assigned Zone/Area(s). Ensures marketing activities and sales are in alignment with Corporate Brand strategic goals.Researches media opportunities (outdoor billboards, media-based sponsorships, etc.) and makes recommendations on engagement of such opportunities based on Zone/Area and Unit needs.Researches community events, develops relationships with community leaders, and recommends which events to sponsor and/or participate in to strengthen community relations and boost sales. Reviews and recommends sponsorship proposals.Negotiates with community event organizers for stores' involvement in community events. Plans, develops, recommends, and is accountable for the budget for stores' involvement in community events. Attends marketing events as a representative of Whataburger to further deepen and develop store's connection to the community.Primary Whataburger representative responsible for success of community partnership marketing event and makes recommendations on viability of future similar events for assigned Zone/Area.Analyzes financial conditions (pre-post) and determines effectiveness of any marketing plans implemented, including justification of advertisement fund dollar expenditures/agency charges.Negotiates contracts with and oversees the work of any third-party advertising or marketing vendors used in assigned Zone/Area.Responsible for an annual budget exceeding one-hundred thousand dollars for assigned territory and fulfillment responsibilities.Responsible for obtaining and/or negotiating with vendors for Zone/Area marketing needs.Aligns local Operations Teams with the Marketing Calendar and initiatives through communication of plans, materials and action items to support promotions.Assumes additional responsibilities as assigned.Education:
Bachelor's Degree or equivalent work experience requiredExperience:
Previous marketing experience preferredPrior experience managing franchisee relationships, advertising, local store marketing and sponsorship management preferred2+ years' experience, preferably in the Restaurant IndustryKnowledge, skills, and abilities:
Proficiency in MS Office Word, Excel, Outlook and PowerPointAbility to work in a team environmentWorking Conditions/Travel Requirements:
Expected to work the necessary time to satisfactorily fulfill job responsibilitiesMust be able to report to work timely and as required by operational/business needsMust be able to work a full-time schedule and work outside of normal business hours when necessaryMust be able to travel occasionally both locally and long distances (including air travel), to worksites, meeting sites, and other locationsMust possess a valid driver's license, submit to releasing a Motor Vehicle Record that adheres to the Whataburger standards and maintain current automobile liability at minimum levels in their state of residence1110 Silber Rd Houston TX 77055-7126