Diversified Communications
Marketing Coordinator
Diversified Communications, Portland, Maine, us, 04122
This key support role assists the sales and marketing managers for seafood events in developing and implementing exhibitor marketing campaigns that generate leads for the sales teams. The Marketing Coordinator will create marketing materials, content, and copy; gather sponsorship deliverables for special events and website updates; track and analyze campaigns; and ensure consistent, compelling brand messaging forSeafood Expo Global , andSeafood Expo North AmericaandSeafood Expo Asia . This position is also responsible for developing and executing social media campaigns and assisting in the creation of event mobile applications.
Key Responsibilities:
Work closely with Seafood Expo events' Sales Managers and Seafood Marketing Manager on exhibitor marketing campaign:
Prepare and maintain exhibitor annual promotion schedules for each event in the Seafood Portfolio and ensure timely executionWrite compelling content for the events' email campaigns to increase lead generation and sponsorship conversionWork with cross-functional departments on initiatives that will create lead generation for sales managersTrack and analyze results of exhibitor marketing campaigns and recommend strategy adjustments in collaboration with Marketing ManagerLiaise with exhibitors sponsoring special events at events and fulfill marketing deliverablesUpdate events' websites with sponsors' informationDevelop compelling marketing materials to support sales team effortsAssist with exhibitor web advertising placementsGather exhibitor information for mobile app
Review analyses of events' marketing surveys to recommend ways to improve exhibitor marketingWork with Project Manager on Product Showcases/Product Awards updates on website, mobile app and printed materialsDevelop and implement strategic social media plan to support marketing campaigns for Seafood events to increase engagement and conversion:
Write compelling posts to increase engagement year-round and support registration conversion during marketing campaignsSet goals, track social media campaign and make adjustment as needed
Collaborate with Marketing Manager to build mobile applications for the eventsProvide assistance for marketing logistics of each productOther tasks as assignedSkills & Qualifications:
1-3 years of experience in marketing, communications, customer service, or related fields.Proficient in marketing automation software, social media platforms, and Microsoft Office.Digital design skills desired, including experience with Formstack, Smartsheets, Adobe Photoshop, and Canva.WordPress and Marketo proficiency preferred.Strong copywriting, editing, and communication skills (both oral and written).Highly organized, with strong project management and attention to detail.Customer-service oriented with a collaborative attitude.Creative thinker with proactive initiative; able to work independently and as part of a team.Adaptable and eager to learn in a fast-paced, multi-tasking environment.
Work Environment:
Diversified Communications offers the flexibility to work remotely and enjoy a hybrid schedule, working in the office 2 days per week. While this position reports into our office located in Portland, Maine, we are open to considering fully remote applicants.
Travel: Domestic and international travel is required at least 3 times per year.
We are dedicated to creating, promoting, and nurturing a safe and inclusive work environment and we expect the same from each of our employees. We value diverse talents and welcome individuals with unique backgrounds, working styles, and skillsets. We believe that our differences make us a better team and stronger community by allowing us to make better decisions, be more innovative, and better serve our customers and business partners.
Portland, Maine Headquarters
Diversified Communications is headquartered in Portland, Maine, a coastal city rich with culture and character.
Our people are the heart of our business and the driving force behind our success. We provide ample opportunity to innovate, be creative, learn, and develop new talents as our business continues to grow.
Maine Roots. Global Opportunities
Do you want to be part of an amazing success story and a team that thrives on challenge and creativity, works hard and has fun along the way? We love finding top talent to join our growing teams. Apply to one of our open positions today.
We know there's more to life than work. Our benefits are designed to support you professionally and personally. We take care of you - mind, body and soul - and that includes your family. We invite you to take a look
Key Responsibilities:
Work closely with Seafood Expo events' Sales Managers and Seafood Marketing Manager on exhibitor marketing campaign:
Prepare and maintain exhibitor annual promotion schedules for each event in the Seafood Portfolio and ensure timely executionWrite compelling content for the events' email campaigns to increase lead generation and sponsorship conversionWork with cross-functional departments on initiatives that will create lead generation for sales managersTrack and analyze results of exhibitor marketing campaigns and recommend strategy adjustments in collaboration with Marketing ManagerLiaise with exhibitors sponsoring special events at events and fulfill marketing deliverablesUpdate events' websites with sponsors' informationDevelop compelling marketing materials to support sales team effortsAssist with exhibitor web advertising placementsGather exhibitor information for mobile app
Review analyses of events' marketing surveys to recommend ways to improve exhibitor marketingWork with Project Manager on Product Showcases/Product Awards updates on website, mobile app and printed materialsDevelop and implement strategic social media plan to support marketing campaigns for Seafood events to increase engagement and conversion:
Write compelling posts to increase engagement year-round and support registration conversion during marketing campaignsSet goals, track social media campaign and make adjustment as needed
Collaborate with Marketing Manager to build mobile applications for the eventsProvide assistance for marketing logistics of each productOther tasks as assignedSkills & Qualifications:
1-3 years of experience in marketing, communications, customer service, or related fields.Proficient in marketing automation software, social media platforms, and Microsoft Office.Digital design skills desired, including experience with Formstack, Smartsheets, Adobe Photoshop, and Canva.WordPress and Marketo proficiency preferred.Strong copywriting, editing, and communication skills (both oral and written).Highly organized, with strong project management and attention to detail.Customer-service oriented with a collaborative attitude.Creative thinker with proactive initiative; able to work independently and as part of a team.Adaptable and eager to learn in a fast-paced, multi-tasking environment.
Work Environment:
Diversified Communications offers the flexibility to work remotely and enjoy a hybrid schedule, working in the office 2 days per week. While this position reports into our office located in Portland, Maine, we are open to considering fully remote applicants.
Travel: Domestic and international travel is required at least 3 times per year.
We are dedicated to creating, promoting, and nurturing a safe and inclusive work environment and we expect the same from each of our employees. We value diverse talents and welcome individuals with unique backgrounds, working styles, and skillsets. We believe that our differences make us a better team and stronger community by allowing us to make better decisions, be more innovative, and better serve our customers and business partners.
Portland, Maine Headquarters
Diversified Communications is headquartered in Portland, Maine, a coastal city rich with culture and character.
Our people are the heart of our business and the driving force behind our success. We provide ample opportunity to innovate, be creative, learn, and develop new talents as our business continues to grow.
Maine Roots. Global Opportunities
Do you want to be part of an amazing success story and a team that thrives on challenge and creativity, works hard and has fun along the way? We love finding top talent to join our growing teams. Apply to one of our open positions today.
We know there's more to life than work. Our benefits are designed to support you professionally and personally. We take care of you - mind, body and soul - and that includes your family. We invite you to take a look