CITY OF BUCKEYE ARIZONA
Social Media Coordinator
CITY OF BUCKEYE ARIZONA, Buckeye, Arizona, United States, 85326
This job was posted by https://www.azjobconnection.gov : For more information, please see: https://www.azjobconnection.gov/jobs/6664028
GENERAL PURPOSE: Under general supervision, the Social Media Coordinator is responsible for creating, managing, and enhancing the organization\'s online presence across various social media platforms. The role involves content creation, audience engagement, and strategic planning to promote the organization\'s brand and objectives.
Prepares engaging, timely, and relevant content for various social media platforms, including but not limited to text posts, images, videos, and stories.\ Schedules posts and updates to ensure consistent and timely content delivery across all social media channels.\ Reports on social media performance metrics, analyzing engagement, reach, and effectiveness of campaigns to drive improvements.\ Provides insights and recommendations based on social media trends, audience feedback, and competitive analysis.\ Works in collaboration with the city\'s communication team on social media accounts, including responding to comments, messages, and inquiries in a timely manner.\ Evaluates the success of social media initiatives and campaigns, adjusting strategies as needed to meet organizational goals.\ Maintains up-to-date knowledge of industry trends, tools, and best practices to ensure the organization\'s social media presence remains innovative and effective.\ Responds to social media crises and manages negative feedback or controversy with creativity, professionalism and tact.\ Manages relationships with social media influencers, brand ambassadors, and partners to enhance collaborative efforts and expand reach.\ Performs other duties as assigned, including attending relevant events or workshops to stay current with industry developments.
GENERAL PURPOSE: Under general supervision, the Social Media Coordinator is responsible for creating, managing, and enhancing the organization\'s online presence across various social media platforms. The role involves content creation, audience engagement, and strategic planning to promote the organization\'s brand and objectives.
Prepares engaging, timely, and relevant content for various social media platforms, including but not limited to text posts, images, videos, and stories.\ Schedules posts and updates to ensure consistent and timely content delivery across all social media channels.\ Reports on social media performance metrics, analyzing engagement, reach, and effectiveness of campaigns to drive improvements.\ Provides insights and recommendations based on social media trends, audience feedback, and competitive analysis.\ Works in collaboration with the city\'s communication team on social media accounts, including responding to comments, messages, and inquiries in a timely manner.\ Evaluates the success of social media initiatives and campaigns, adjusting strategies as needed to meet organizational goals.\ Maintains up-to-date knowledge of industry trends, tools, and best practices to ensure the organization\'s social media presence remains innovative and effective.\ Responds to social media crises and manages negative feedback or controversy with creativity, professionalism and tact.\ Manages relationships with social media influencers, brand ambassadors, and partners to enhance collaborative efforts and expand reach.\ Performs other duties as assigned, including attending relevant events or workshops to stay current with industry developments.