Vice President of Marketing & Audience Development

Vice President of Marketing & Audience DevelopmentAbout the CompanyPrestigious symphonic orchestraIndustryPerforming ArtsTypePrivately HeldFounded1932Employees51-200CategoriesOrchestrasMusicPerforming ArtsSpecialtiesPerforming ArtsAbout the RoleThe Company is seeking a Vice President of Marketing and Audience Development to lead the strategic planning, development, and execution of its marketing, advertising, and audience engagement initiatives. The successful candidate will be responsible for overseeing all marketing campaign strategies and spending, with a strong emphasis on subscription acquisition and retention. This role involves managing a team and working with a variety of marketing channels, both traditional and digital, to ensure the organization's brand standards are maintained and that the marketing operation meets or exceeds revenue goals. The VP will also be involved in dynamic pricing, inventory management, and will work to build strong relationships with the audience through content marketing and cultivation programs. Applicants must have at least five years of senior-level experience in marketing, communications, business, or a related field, and a proven track record of leadership and collaboration. A passion for the company's mission and a superior set of writing and presentation skills are essential. The role requires a deep understanding of modern marketing, including experience with marketing automation, and a strong analytical and data-driven decision-making approach. The ideal candidate will be adaptive, creative, and forward-thinking, with the ability to work effectively with peers across all departments. An undergraduate degree in business administration, with a focus on marketing or a related field, is preferred.Hiring Manager TitleChief Executive Officer (CEO) & PresidentTeam Size6Direct Reports6Travel PercentLess than 10%FunctionsMarketing