JPMorgan Chase Bank, N.A.
Strategic Marketing Lead-Paid Media
JPMorgan Chase Bank, N.A., Westerville, Ohio, United States, 43082
The Marketing Acquisition team is responsible for developing and leading integrated marketing campaigns designed to profitably acquire primary bank relationships and grow share of wallet for the Consumer Bank.
As a Marketing Strategy Lead on the Paid Media Acquisition team you should be a data-driven performance marketer, to manage acquisition marketing programs designed to guide new-to-deposit, profitable household growth with Paid Media (TV, Streaming Audio, Paid Social, etc.). This is a highly-visible role with significant interaction among cross-functional teams and leaders. You will lead an acquisition program to build strategic campaigns, forecast returns, analyze performance, and identify optimization opportunities to deliver effective results against business targets.
Job responsibilities:
Craft well-structured strategic marketing plans using qualitative and quantitative data and producing measurable resultsNavigate a highly matrixed organization, influence partners, build consensus, and work across various functional departments to plan & execute audience targeting, channel plans, and creativeWork with analytics to understand performance, test results, and profitability; utilize data and analytics to guide marketing decisions and optimize performanceIdentify new capabilities to improve program performance and support launch of new initiatives and programs; assess performance and issues proactively and recommend enhancementsAct as a thought leader, presenting and discussing ideas with intent to persuade, educate, and enhance understanding across all levels of the organizationPresent strategy and performance updates to senior leadership and cross-functional stakeholdersLead reporting including forecasting, performance, and test resultsRequired qualifications, capabilities and skills:
7+ years of marketing experience with expertise in digital marketing and paid mediaDeep performance marketing experience in traditional and digital marketing channelsAn experienced manager responsible for marketing budgets, forecasts, and expected returnsHas ability to build a robust program roadmap and test-and-learn agenda through business case creation and project prioritizationSkilled working in a highly matrixed organization and using data to influence stakeholders and partnersA fantastic partner who leads through strong collaboration; recognized as a team playerData-driven and analytical, while also being a creative problem-solverFocused on how marketing leads to quantifiable business resultsVigorous and thorough in their management of details; proven ability to take initiativeExcels at managing multiple initiatives simultaneously within tight deadlinesHighly proficient in Microsoft Excel and Power PointPreferred qualifications, capabilities and skills:
Financial services industry experience a plusLoves testing, learning, and taking calculated risksUnderstands the big picture, considering impacts outside their given initiativesComfortable with continuously changing prioritiesExcellent written and verbal presentation skills
**Please note, we are back in the office in a hybrid model (3 days a week) we will not consider 100% remote or other locations if not listed on this requisition
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. For those in eligible roles, discretionary incentive compensation which may be awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
As a Marketing Strategy Lead on the Paid Media Acquisition team you should be a data-driven performance marketer, to manage acquisition marketing programs designed to guide new-to-deposit, profitable household growth with Paid Media (TV, Streaming Audio, Paid Social, etc.). This is a highly-visible role with significant interaction among cross-functional teams and leaders. You will lead an acquisition program to build strategic campaigns, forecast returns, analyze performance, and identify optimization opportunities to deliver effective results against business targets.
Job responsibilities:
Craft well-structured strategic marketing plans using qualitative and quantitative data and producing measurable resultsNavigate a highly matrixed organization, influence partners, build consensus, and work across various functional departments to plan & execute audience targeting, channel plans, and creativeWork with analytics to understand performance, test results, and profitability; utilize data and analytics to guide marketing decisions and optimize performanceIdentify new capabilities to improve program performance and support launch of new initiatives and programs; assess performance and issues proactively and recommend enhancementsAct as a thought leader, presenting and discussing ideas with intent to persuade, educate, and enhance understanding across all levels of the organizationPresent strategy and performance updates to senior leadership and cross-functional stakeholdersLead reporting including forecasting, performance, and test resultsRequired qualifications, capabilities and skills:
7+ years of marketing experience with expertise in digital marketing and paid mediaDeep performance marketing experience in traditional and digital marketing channelsAn experienced manager responsible for marketing budgets, forecasts, and expected returnsHas ability to build a robust program roadmap and test-and-learn agenda through business case creation and project prioritizationSkilled working in a highly matrixed organization and using data to influence stakeholders and partnersA fantastic partner who leads through strong collaboration; recognized as a team playerData-driven and analytical, while also being a creative problem-solverFocused on how marketing leads to quantifiable business resultsVigorous and thorough in their management of details; proven ability to take initiativeExcels at managing multiple initiatives simultaneously within tight deadlinesHighly proficient in Microsoft Excel and Power PointPreferred qualifications, capabilities and skills:
Financial services industry experience a plusLoves testing, learning, and taking calculated risksUnderstands the big picture, considering impacts outside their given initiativesComfortable with continuously changing prioritiesExcellent written and verbal presentation skills
**Please note, we are back in the office in a hybrid model (3 days a week) we will not consider 100% remote or other locations if not listed on this requisition
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. For those in eligible roles, discretionary incentive compensation which may be awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans