Social Media Manager and Graphic Artist

Wilmington College recognizes the role of social media as integral to its communication and marketing strategies and execution. The institution is searching for a team-oriented social media specialist to manage and maintain the College's social media platforms. The Social Media Manager will follow conversations on the Internet and interact with the public, and is responsible for monitoring trending hashtags and topics while finding unique ways to integrate them into the College's brand. The manager is responsible for tracking whether social media marketing efforts have been successful through goal setting with markers for identifying success through various online analytical tools.

Key job skills include:

Ability to develop and implement an organizational social media strategyAbility to monitor online activity across departments and geographical areas to ensure anyone using the College's online tools is following established guidelines and best-practice rulesEncourage greater social media participationIdentify opportunities to influence public perception through audience engagement and publicly speaking about the brand's social media strategyAbility to create videos and reels for social media useServe as the primary contact for social media advertisingAbility to work with college students and student workers

Also, an important part of this position is possessing skills in graphic design, both for use in social media and in assisting the Communication and Public Relations area with producing graphics, flyers and other similar projects all employing the College's brand identity. Possessing a working knowledge of a graphic design software, such as Canva and Adobe Suite, is essential.

The Social Media Manager position requires a bachelor's degree with a concentration in communication, marketing, public relations or an associated area, and three to five years of experience in the social media field. Excellent written and verbal communication skills are essential.