IMI plc
Marketing Lead
IMI plc, Dallas, Texas, United States, 75215
Overview
IMI plc
We are a global specialist engineering company that creates breakthrough solutions. We are curious and like to solve problems, partnering with our customers to solve the demands of today and prepare for the challenges of tomorrow. We embrace innovation and care about outcomes that are good for business, everyday life and making a better world - creating lasting impact for everyone.
We design, build and service highly engineered products in fluid and motion control applications. We focus on five market sectors: Industrial Automation, Process Automation, Climate Control, Life Science and Fluid Control, and Transport.
Our partnership approach breaks through problems and reduces complexity. We don't invent in isolation - we collaborate with our customers. We listen closely and we think differently, creating space for diverse minds to innovate. We are working together to make businesses safer, more sustainable and more productive.
Role Overview
:
The Marketing Lead will play a critical role in developing and executing marketing strategies to drive brand awareness, lead generation, and sales growth across North and South America. This position requires a creative and analytical marketer with a proven track record of managing successful campaigns, organizing events, and driving brand awareness via digital marketing. The ideal candidate will have experience in B2B marketing, strong project management skills, and the ability to work effectively in a cross-functional team.
Work Environment
: Hybrid work schedule, 3 days per week on-site.
Key Responsibilities
:
General MarketingDevelop and implement local marketing plans customized for the Americas to support growth by using all tactics and channels online & offline (responsible for versioning content, website, newsletter, social media, paid advertising, PR, print, trade marketing, e-shop) according to budget & timeline agreed with Head of Sales.Be proactive & supportive to local sales team, by increasing brand awareness, by driving leads and educating customers.Prepare regular performance reports including measuring of KPIs for reporting and responsible for budget management.Digital Marketing
Responsible for the regional website-keeping it up to date with contentLead all ad placements (keyword search for SEO/SEA and performance analysis)Implement locally the marketing automation journeys in the Pardot platformManage regional social media channels, creation of content, community managementChannel Marketing
Manage wholesaler communication and trade mediaeCommerce marketing development with our partners (wholesalers eShop).Event Management
Organize and participate in industry trade shows, conferences, and webinars to promote the company's products and services.Manage event logistics, including booth design, promotional materials, and post-event follow-up.Brand Management
Maintain and enhance the company's brand identity across all marketing channels.Ensure consistent messaging and branding in all marketing communications.Critical Competencies for Success
:
Bachelor's or master's degree in digital marketing/communications or equivalent.3+ years of related marketing campaigns & communication experience, ideally in field marketing in an international company is required.Strong consultative marketing approach to effectively engage with sales and channel partner community (wholesalers).Customer-oriented with trade marketing and eCommerce experience are required.Highly organized at managing multiple projects, working independently with limited supervision and team player.Strong communication skills - written and oral.Fluent in English; fluent in Spanish or Portuguese are preferred.Knowledge of Pardot and Salesforce is preferred.What IMI Can Offer You
At IMI, one of our top priorities is to create an inclusive culture of health. We strive to remove barriers to care (whether that be physical or financial) and in doing so, we offer choice for all your health and wellbeing needs.
See below for a general overview of our amazing perks and benefits:
Multiple health plans to choose from: HMO, PPO, and High Deductible Health Plans with a low-cost shareBest-in-class 401K plan with zero vesting and up to 6% contribution matching14-week maternity leave at full pay following one year of service (Adoption benefits are equivalent)4-week paternity leave at full pay following one year of service (Adoption benefits are equivalent)Employee Resource Groups that offer community and support, like our Pride Network and Network of Women groupsPTO, encompassing inclusive holidaysCareer Development opportunities (IMI's 'Catalyst' Program)Employer contribution for Health Savings Account, and in many cases free virtual telemedicine, and teletherapy.Mental Health and wellness programs to support you and your familyFull suite of voluntary benefits to tap into, including but not limited to: Critical illness insurance, hospital indemnity, legal insurance, identity theft protection, and pet insurance or home & auto insurance through our discount advantage platformShort & long-term disability as well as basic life insurance at 2x your basic salary at no cost to the employeeFree financial advisors, webinars, and classes through Charles SchwabAnnual Employee Stock Purchase Plan with option to purchase IMI shares at a reduced employee only price - no opportunity to lose, only to profit or refund your investment 100%
**Benefits plans change year over year, but we have guiding principles in place to ensure our employees have the tools and resources available to stay connected and up to date**
Health & Safety
The physical demands described within the Key Duties & Responsibilities section of this job description are required to perform the essential functions of this position. Reasonable accommodations may be made for individuals with disabilities. Please contact your local HR representative to discuss the specific Work Conditions and Physical Requirements of this role.
Health, Safety, and Environmental Duties - At IMI we are all personally committed to protecting our people, minimizing our impact to the environment, the communities we operate in and our company. All members of our workforce have the duty to ensure the health, safety and welfare of themselves, others, and the environment. Every employee is expected to follow all HSE operating procedures, also to challenge any observed behaviors or unsafe acts.
Code of Ethics
IMI requires the highest standard of ethics in all business dealings, particularly with customers, suppliers, advisors, employees, and the authorities. In accordance with the IMI Way: Our Code of Responsible Business.
Changes to This Job Description
IMI may amend this job description in whole or part at any time.
IMI is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, or veteran status.
#LI-DC1
IMI plc
We are a global specialist engineering company that creates breakthrough solutions. We are curious and like to solve problems, partnering with our customers to solve the demands of today and prepare for the challenges of tomorrow. We embrace innovation and care about outcomes that are good for business, everyday life and making a better world - creating lasting impact for everyone.
We design, build and service highly engineered products in fluid and motion control applications. We focus on five market sectors: Industrial Automation, Process Automation, Climate Control, Life Science and Fluid Control, and Transport.
Our partnership approach breaks through problems and reduces complexity. We don't invent in isolation - we collaborate with our customers. We listen closely and we think differently, creating space for diverse minds to innovate. We are working together to make businesses safer, more sustainable and more productive.
Role Overview
:
The Marketing Lead will play a critical role in developing and executing marketing strategies to drive brand awareness, lead generation, and sales growth across North and South America. This position requires a creative and analytical marketer with a proven track record of managing successful campaigns, organizing events, and driving brand awareness via digital marketing. The ideal candidate will have experience in B2B marketing, strong project management skills, and the ability to work effectively in a cross-functional team.
Work Environment
: Hybrid work schedule, 3 days per week on-site.
Key Responsibilities
:
General MarketingDevelop and implement local marketing plans customized for the Americas to support growth by using all tactics and channels online & offline (responsible for versioning content, website, newsletter, social media, paid advertising, PR, print, trade marketing, e-shop) according to budget & timeline agreed with Head of Sales.Be proactive & supportive to local sales team, by increasing brand awareness, by driving leads and educating customers.Prepare regular performance reports including measuring of KPIs for reporting and responsible for budget management.Digital Marketing
Responsible for the regional website-keeping it up to date with contentLead all ad placements (keyword search for SEO/SEA and performance analysis)Implement locally the marketing automation journeys in the Pardot platformManage regional social media channels, creation of content, community managementChannel Marketing
Manage wholesaler communication and trade mediaeCommerce marketing development with our partners (wholesalers eShop).Event Management
Organize and participate in industry trade shows, conferences, and webinars to promote the company's products and services.Manage event logistics, including booth design, promotional materials, and post-event follow-up.Brand Management
Maintain and enhance the company's brand identity across all marketing channels.Ensure consistent messaging and branding in all marketing communications.Critical Competencies for Success
:
Bachelor's or master's degree in digital marketing/communications or equivalent.3+ years of related marketing campaigns & communication experience, ideally in field marketing in an international company is required.Strong consultative marketing approach to effectively engage with sales and channel partner community (wholesalers).Customer-oriented with trade marketing and eCommerce experience are required.Highly organized at managing multiple projects, working independently with limited supervision and team player.Strong communication skills - written and oral.Fluent in English; fluent in Spanish or Portuguese are preferred.Knowledge of Pardot and Salesforce is preferred.What IMI Can Offer You
At IMI, one of our top priorities is to create an inclusive culture of health. We strive to remove barriers to care (whether that be physical or financial) and in doing so, we offer choice for all your health and wellbeing needs.
See below for a general overview of our amazing perks and benefits:
Multiple health plans to choose from: HMO, PPO, and High Deductible Health Plans with a low-cost shareBest-in-class 401K plan with zero vesting and up to 6% contribution matching14-week maternity leave at full pay following one year of service (Adoption benefits are equivalent)4-week paternity leave at full pay following one year of service (Adoption benefits are equivalent)Employee Resource Groups that offer community and support, like our Pride Network and Network of Women groupsPTO, encompassing inclusive holidaysCareer Development opportunities (IMI's 'Catalyst' Program)Employer contribution for Health Savings Account, and in many cases free virtual telemedicine, and teletherapy.Mental Health and wellness programs to support you and your familyFull suite of voluntary benefits to tap into, including but not limited to: Critical illness insurance, hospital indemnity, legal insurance, identity theft protection, and pet insurance or home & auto insurance through our discount advantage platformShort & long-term disability as well as basic life insurance at 2x your basic salary at no cost to the employeeFree financial advisors, webinars, and classes through Charles SchwabAnnual Employee Stock Purchase Plan with option to purchase IMI shares at a reduced employee only price - no opportunity to lose, only to profit or refund your investment 100%
**Benefits plans change year over year, but we have guiding principles in place to ensure our employees have the tools and resources available to stay connected and up to date**
Health & Safety
The physical demands described within the Key Duties & Responsibilities section of this job description are required to perform the essential functions of this position. Reasonable accommodations may be made for individuals with disabilities. Please contact your local HR representative to discuss the specific Work Conditions and Physical Requirements of this role.
Health, Safety, and Environmental Duties - At IMI we are all personally committed to protecting our people, minimizing our impact to the environment, the communities we operate in and our company. All members of our workforce have the duty to ensure the health, safety and welfare of themselves, others, and the environment. Every employee is expected to follow all HSE operating procedures, also to challenge any observed behaviors or unsafe acts.
Code of Ethics
IMI requires the highest standard of ethics in all business dealings, particularly with customers, suppliers, advisors, employees, and the authorities. In accordance with the IMI Way: Our Code of Responsible Business.
Changes to This Job Description
IMI may amend this job description in whole or part at any time.
IMI is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, or veteran status.
#LI-DC1