Transformco
Manager, Local Performance Marketing & Reputation
Transformco, Hoffman Estates, Illinois, us, 60179
Job Description
JOB SCOPE:Oversees the local presence of Sears Home Services across hundreds of business listings, including Google My Business, Yelp, Apple, and Bing.
JOB SUMMARY:The Manager, Local Performance Marketing & Reputation will focus on managing and enhancing Sears Home Services' (SHS) local presence across various online business listings, developing localized marketing strategies, and enhancing the overall presence of SHS across the nation. This role aims to ensure the company's visibility and reputation as the go-to service provider in local markets. The ideal candidate will be adept at managing digital marketing strategies, analyzing data, and improving business listings visibility.
REPORTS TO:Head of Performance Marketing
Responsibilities/Skills/Experience Requirements
JOB DUTIES/RESPONSIBILITIES:
Develops highly-customized local marketing plans based on nuances of each individual target market, and works with channel leaders to optimize or implement tacticsDevelops strategies to maximize the effectiveness of local advertising campaignsDiscovers and grows new local platforms and profiles across any opportunity propertiesAnalyzes the local competitive landscape to develop and refine marketing strategiesEvaluates and analyzes end-to-end customer experiences across multiple channelsWorks directly with our CRM/Engineering/Product teams to enhance and improve the review aggregation processMonitors and manages the company's online reputation, addressing any negative feedback and promoting positive customer experiencesEnsures all local business listings are maintained, accurate and maximized for visibility and customer engagementWorks directly with the Chatmeter team, serving as the expert on the Chatmeter platform to enhance local listing managementUtilizes tools like Local Falcon and ServicePower to manage and improve the review aggregation process across all propertiesMeasures and reports on the performance of digital marketing campaigns, assessing ROI and KPIs
JOB REQUIREMENTS:
Bachelors Degree3-4 years of related experience18 years of age or older
REQUIRED SKILLS:
Experience managing large scale Google My Business programs across customer-facing profilesIn-depth knowledge of review aggregation, management, and distribution strategiesTechnical expertise relating to customer review aggregation process within a marketing technology stackProven experience relating to local SEO best practicesExperience with leading listing & reputation management offerings in the market
PREFERRED SKILLS:
Prior experience in home services vertical or like business is preferred
JOB SCOPE:Oversees the local presence of Sears Home Services across hundreds of business listings, including Google My Business, Yelp, Apple, and Bing.
JOB SUMMARY:The Manager, Local Performance Marketing & Reputation will focus on managing and enhancing Sears Home Services' (SHS) local presence across various online business listings, developing localized marketing strategies, and enhancing the overall presence of SHS across the nation. This role aims to ensure the company's visibility and reputation as the go-to service provider in local markets. The ideal candidate will be adept at managing digital marketing strategies, analyzing data, and improving business listings visibility.
REPORTS TO:Head of Performance Marketing
Responsibilities/Skills/Experience Requirements
JOB DUTIES/RESPONSIBILITIES:
Develops highly-customized local marketing plans based on nuances of each individual target market, and works with channel leaders to optimize or implement tacticsDevelops strategies to maximize the effectiveness of local advertising campaignsDiscovers and grows new local platforms and profiles across any opportunity propertiesAnalyzes the local competitive landscape to develop and refine marketing strategiesEvaluates and analyzes end-to-end customer experiences across multiple channelsWorks directly with our CRM/Engineering/Product teams to enhance and improve the review aggregation processMonitors and manages the company's online reputation, addressing any negative feedback and promoting positive customer experiencesEnsures all local business listings are maintained, accurate and maximized for visibility and customer engagementWorks directly with the Chatmeter team, serving as the expert on the Chatmeter platform to enhance local listing managementUtilizes tools like Local Falcon and ServicePower to manage and improve the review aggregation process across all propertiesMeasures and reports on the performance of digital marketing campaigns, assessing ROI and KPIs
JOB REQUIREMENTS:
Bachelors Degree3-4 years of related experience18 years of age or older
REQUIRED SKILLS:
Experience managing large scale Google My Business programs across customer-facing profilesIn-depth knowledge of review aggregation, management, and distribution strategiesTechnical expertise relating to customer review aggregation process within a marketing technology stackProven experience relating to local SEO best practicesExperience with leading listing & reputation management offerings in the market
PREFERRED SKILLS:
Prior experience in home services vertical or like business is preferred