Robert Half
Senior Director of Marketing Analytics
Robert Half, Watertown, Massachusetts, us, 02471
Description
We are seeking a Senior Director of Marketing Analytics to lead our client's analytics team and reinforce data-driven decision-making within their marketing division. The successful candidate will devise and implement a comprehensive marketing analytics strategy, manage a high-performing team, and deliver actionable insights to optimize marketing endeavors. Target salary is 170K with some flex depending on experience plus bonus and RSUs. This is a hybrid position in Greater Boston requiring 2-3 days a week onsite depending on location.
Responsibilities:
+ Partner with various functions and senior marketing leadership to support marketing goals with robust analysis.
+ Lead, coach, and mentor a team of marketing analysts, promoting continuous learning and development.
+ Create and execute a comprehensive marketing analytics strategy aligned with overall business goals.
+ Design analytics frameworks to capture, analyze, and interpret data from various marketing channels.
+ Transform complex data into actionable insights for technical and non-technical audiences.
+ Collaborate with cross-functional teams to translate business needs into data-driven solutions.
+ Identify and implement new methodologies to enhance data collection, analysis, and reporting.
+ Keep abreast of the latest marketing analytics trends, seeking opportunities to improve the effectiveness and efficiency of marketing programs.
+ Advocate for data-driven decision-making throughout the organization.
Requirements
Qualifications:
+ 10+ years of experience in marketing analytics, marketing research, or related field.
+ Proven experience in leading a team of marketing analysts.
+ Excellent knowledge of marketing analytics methodologies, including data collection, analysis, and visualization.
+ Experience with marketing attribution modeling and marketing mix modeling.
+ Proficiency in SQL and analytics tools like Azure, Google Analytics, Adobe Analytics, and marketing automation platforms.
+ Outstanding communication, presentation, and storytelling skills.
+ Exceptional analytical and problem-solving skills.
+ Collaborative and result-oriented individual with a strong work ethic.
+ Ability to manage multiple priorities effectively.
Innovation starts with people.®
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app)
and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) .
We are seeking a Senior Director of Marketing Analytics to lead our client's analytics team and reinforce data-driven decision-making within their marketing division. The successful candidate will devise and implement a comprehensive marketing analytics strategy, manage a high-performing team, and deliver actionable insights to optimize marketing endeavors. Target salary is 170K with some flex depending on experience plus bonus and RSUs. This is a hybrid position in Greater Boston requiring 2-3 days a week onsite depending on location.
Responsibilities:
+ Partner with various functions and senior marketing leadership to support marketing goals with robust analysis.
+ Lead, coach, and mentor a team of marketing analysts, promoting continuous learning and development.
+ Create and execute a comprehensive marketing analytics strategy aligned with overall business goals.
+ Design analytics frameworks to capture, analyze, and interpret data from various marketing channels.
+ Transform complex data into actionable insights for technical and non-technical audiences.
+ Collaborate with cross-functional teams to translate business needs into data-driven solutions.
+ Identify and implement new methodologies to enhance data collection, analysis, and reporting.
+ Keep abreast of the latest marketing analytics trends, seeking opportunities to improve the effectiveness and efficiency of marketing programs.
+ Advocate for data-driven decision-making throughout the organization.
Requirements
Qualifications:
+ 10+ years of experience in marketing analytics, marketing research, or related field.
+ Proven experience in leading a team of marketing analysts.
+ Excellent knowledge of marketing analytics methodologies, including data collection, analysis, and visualization.
+ Experience with marketing attribution modeling and marketing mix modeling.
+ Proficiency in SQL and analytics tools like Azure, Google Analytics, Adobe Analytics, and marketing automation platforms.
+ Outstanding communication, presentation, and storytelling skills.
+ Exceptional analytical and problem-solving skills.
+ Collaborative and result-oriented individual with a strong work ethic.
+ Ability to manage multiple priorities effectively.
Innovation starts with people.®
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app)
and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) .