BenQ
Marketing Specialist
BenQ, Plano, Texas, United States, 75024
Join the BenQ Team!
Are you ready to be a part of a globally trusted brand, where cutting-edge technology meets exceptional talent? BenQ is an award-winning display solutions provider for lifestyle and business including monitors, projectors, and even interactive displays like BenQ Board for education. Our core values focus on "Bringing Enjoyment 'N' Quality to Life".
In support of the successful growth of the BenQ Business and Education Solutions line of business, we are looking for a B2B Marketing Specialist who will be responsible for supporting the sales team by creating, evaluating, implementing, and developing strategies to build awareness and position for the BenQ brand in the North American business and education market. This role will align and report directly to the Business and Education Solutions B2B Senior Marketing Manager regarding the business vision, direction, and strategies of the BenQ Board Interactive Displays, Digital, Laser, and Interactive Projectors, and InstaShow Wireless Presentation Systems.
Duties & Responsibilities:Work with marketing, product management, and sales stakeholders in planning and writing emails, articles, landing pages, CTA, and social mediaCollaborate with product management and sales to create and execute marketing plans and outbound communications, including messaging, product launches, and campaign strategiesDevelop dynamic content that differentiates our products in the market and turns value propositions into effective communications. Content includes product descriptions, datasheets, case studies, videos, graphics, landing pages, email templates, infographics, white papers, blog articles, etc.Work with marketing and sales in the execution and continual improvement of marketing automation programs in HubSpot and Salesforce for lead nurturing and lead generationConduct keyword research and analyze website traffic to identify opportunities for optimizationSupport national and regional events and the development of thought-leadership initiatives, including webinars, podcasts, and other PR opportunitiesBe a team player with B2B Marcom, Product Marketing, and Sales to generate successful inbound marketing programsPropose campaigns and help define demand-generation activitiesOwn and maintain site analytics, metrics, and campaign reportingOwn the launch and support of multiple technical products including product positioning and development of marketing briefsAnalyze website performance metrics using Google Analytics or similar tools, and make recommendations for website improvementsAssist in developing channel marketing content and online presence as needed to communicate our value to our reseller partnersAttend trade shows and events as neededWith other responsibilities added as needed for vertical support
Required Experience, Knowledge, Skills, and Abilities:3-5 years of experience in a relevant B2B digital or product marketing discipline including lead generation, management, and marketing automationDemonstrated success in launching new products to market and partnering with a sales organizationExcellent written communication and storytelling skills with the ability to simplify complex messages - article writing a plusContent Management System experience - Adobe Experience Manager a plusCompetent in SEO/SEM with strong analytical skillsHubSpot experience in creating emails, landing pages, and drip campaign process flow.Salesforce or other CRM customer management experienceExcellent business software skills (MS Excel, PowerPoint, Salesforce)Educational and/or display technology marketing experience a plusSuperior communication skills, with the ability to present ideas to various levels of an organization to explain and gain support for initiativesMust be flexible, innovative, highly motivated with a hunter mentality, results-driven, detail-oriented, and can work with minimal supervision to achieve stated goals
Education:
Bachelor's degree required: Business, Marketing and Communications, or related field preferred
Compensation:
Based on experience; we offer a very competitive base salary plus a bonus
Position Type:Full-TimeOffice BasedUp to 15% travel
Are you ready to be a part of a globally trusted brand, where cutting-edge technology meets exceptional talent? BenQ is an award-winning display solutions provider for lifestyle and business including monitors, projectors, and even interactive displays like BenQ Board for education. Our core values focus on "Bringing Enjoyment 'N' Quality to Life".
In support of the successful growth of the BenQ Business and Education Solutions line of business, we are looking for a B2B Marketing Specialist who will be responsible for supporting the sales team by creating, evaluating, implementing, and developing strategies to build awareness and position for the BenQ brand in the North American business and education market. This role will align and report directly to the Business and Education Solutions B2B Senior Marketing Manager regarding the business vision, direction, and strategies of the BenQ Board Interactive Displays, Digital, Laser, and Interactive Projectors, and InstaShow Wireless Presentation Systems.
Duties & Responsibilities:Work with marketing, product management, and sales stakeholders in planning and writing emails, articles, landing pages, CTA, and social mediaCollaborate with product management and sales to create and execute marketing plans and outbound communications, including messaging, product launches, and campaign strategiesDevelop dynamic content that differentiates our products in the market and turns value propositions into effective communications. Content includes product descriptions, datasheets, case studies, videos, graphics, landing pages, email templates, infographics, white papers, blog articles, etc.Work with marketing and sales in the execution and continual improvement of marketing automation programs in HubSpot and Salesforce for lead nurturing and lead generationConduct keyword research and analyze website traffic to identify opportunities for optimizationSupport national and regional events and the development of thought-leadership initiatives, including webinars, podcasts, and other PR opportunitiesBe a team player with B2B Marcom, Product Marketing, and Sales to generate successful inbound marketing programsPropose campaigns and help define demand-generation activitiesOwn and maintain site analytics, metrics, and campaign reportingOwn the launch and support of multiple technical products including product positioning and development of marketing briefsAnalyze website performance metrics using Google Analytics or similar tools, and make recommendations for website improvementsAssist in developing channel marketing content and online presence as needed to communicate our value to our reseller partnersAttend trade shows and events as neededWith other responsibilities added as needed for vertical support
Required Experience, Knowledge, Skills, and Abilities:3-5 years of experience in a relevant B2B digital or product marketing discipline including lead generation, management, and marketing automationDemonstrated success in launching new products to market and partnering with a sales organizationExcellent written communication and storytelling skills with the ability to simplify complex messages - article writing a plusContent Management System experience - Adobe Experience Manager a plusCompetent in SEO/SEM with strong analytical skillsHubSpot experience in creating emails, landing pages, and drip campaign process flow.Salesforce or other CRM customer management experienceExcellent business software skills (MS Excel, PowerPoint, Salesforce)Educational and/or display technology marketing experience a plusSuperior communication skills, with the ability to present ideas to various levels of an organization to explain and gain support for initiativesMust be flexible, innovative, highly motivated with a hunter mentality, results-driven, detail-oriented, and can work with minimal supervision to achieve stated goals
Education:
Bachelor's degree required: Business, Marketing and Communications, or related field preferred
Compensation:
Based on experience; we offer a very competitive base salary plus a bonus
Position Type:Full-TimeOffice BasedUp to 15% travel