Charlotte RVA
Public Relations Specialist
Charlotte RVA, Charlotte, North Carolina, United States, 28202
Who We Are
The CRVA works to deliver experiences that uniquely enrich the lives of our visitors and residents. Through leadership in destination development, marketing and venue management expertise, the CRVA leads efforts to maximize the region's economic potential through visitor spending, creating jobs and opportunities for the community. Brands supported by the CRVA include the Charlotte Convention Center, Spectrum Center, Bojangles Entertainment Complex, NASCAR Hall of Fame, Charlotte Film Commission, Visit Charlotte and Visitor Info Centers.
Job Summary
The Public Relations Specialist is responsible for the execution of public relations programs for CRVA brands that drive visitation, attendance and overarching awareness. The position works across the CRVA's many stakeholder groups in an effort to ensure the success of the CRVA's Business Initiatives, maintain the company's positive reputation with industry partners, and enhance the destination's awareness and perception.
Job Responsibilities
A.
Essential Job DutiesCreates and delivers media pitches, unique story opportunities and news releases while providing effective, frequent and positive touchpoints with national, regional, local and trade media; responds to inquiries and conducts appropriate follow up to ensure needs are being met.Works across all CRVA brands to achieve public relations program goals driving success (i.e., perception metrics, ticket sales at BOplex, event programming/general attendance at NASCAR Hall of Fame) in collaboration with various business units; plugs in with integrated Marketing/Communications team members to connect the dots on media initiatives and content generation that promote CRVA brand-related events and relevant exposure opportunities.Manages media tracking, analysis and reporting using a variety of research tools including Cision, Muck Rack, Google, and other software and websites for highlighting media results via quarterly PR Scorecard and Quality Media Score reporting.Supports development of media resources including press kits, fact sheets, talking points, media photo and b-roll libraries, and online press rooms for CRVA brands, strategic events and key programs.Aligns public relations efforts with social media and digital content in relation to influencer strategy, campaigns, hosting, and overall content strategy.Responsible for hosting media, media missions and media familiarization tours (FAMs); creating itineraries, providing content and resources, and serving as a guide to showcase destination and venue assets.Supports media relations and social media shoots, press conferences and events at CRVA venues and external locations; aids in communications, staffing, advance and on-site logistics and interview preparation as needed to ensure on-brand messaging and positive positioning.Retains positive, collaborative relationships with public relations professionals from destination assets and CRVA Partners in Tourism; collaborates with CRVA Partnership team to share results and outcomes.Serves as a contact for communications stakeholders such as Visit NC and other industry partners; generates compelling content for media-centric destination and venue collateral to fully leverage media and marketing opportunities and generate positive coverage.Stays current with media tools, trends/best practices and makes recommendations for improvements to CRVA public relations and content generation; evaluates and manages vendors to effectively meet these needs.Becomes skilled on the inner workings of CRVA's brands to ensure that Marketing/Communications works proactively to anticipate and solve for internal and external needs.May perform other duties as required to support CRVA programs and initiatives.
B . Consistently deliver the best in customer service. Model and be accountable ensuring that customers are always put first by living the CRVA Service Philosophy to deliver memorable customer experiences.
C.
Champion CRVA's mission, vision and core values and comply with organizations policies and procedures.
Scope of ResponsibilityThis job is responsible for budgetary program recommendations tied to media missions, media hosting, media monitoring and media outreach based on direction by the Senior Public Relations Manager.This job will have periodic access to confidential data including company records and/or minutes, customer quotes, product costs and company plans, designs and/or programs.
Supervisory ResponsibilityMay supervise interns intermittently.
Knowledge and Skill RequirementsA professional portfolio illustrating previous public relations expertise is required.Contacts with local, regional, national or trade (motorsports, entertainment, hospitality or tourism) media or demonstrated ability to quickly gain and build media relationships.Demonstrated ability to procure media coverage.Excellent communications skills including written, interpersonal and presentations. Ability to write creatively and for multiple types of audiences.Strong editing for consistency, clarity, brevity, accuracy and readability across digital and print materials.Self-motivated, fervent work ethic and able to work independently and take direction.Demonstrated ability to perform and excel within an integrated, fast-paced and collaborative team environment.Strong organizational skills: ability to handle multiple tasks and meet deadlines.Ability to effectively facilitate multiple projects and issues simultaneously, prioritize tasks, adhere to deadlines and promptly respond to internal and external stakeholders.Ability to maintain composure and clarity of thought and purpose when confronted with highly stressful and timely situations.Proficient in Microsoft Office (especially Word, Power Point, Excel and Outlook) and other general office equipment.
Education and ExperienceBachelor's degree (B.A., B.S. or B.B.A.) from four-year college or university in communications, journalism, public relations or a related area of study and three to five (3 - 5) years related experience and/or training or equivalent combination of education and experience.Experience with public relations services such as Cision or Muck Rack is preferred.
Physical DemandsThe employee must regularly lift and /or move up to 10 pounds.Specific vision abilities required by this job include close vision. While performing the duties of this job, the employee is regularly required to sit; use hands to handle or feel and talk or hear. The employee is frequently required to stand and walk.
Work EnvironmentThe noise level in the work environment is usually quiet.
What We OfferEducation Reimbursement457 PlanCRVA UniversityEmployee 1st CultureCORE Values
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Our "employee first" culture requires engagement and engagement can't happen without the voices of many talented and diverse individuals charting our direction.
Diversity and Inclusion is a shared responsibility for every employee at the CRVA. We are committed to respecting, valuing, and celebrating the unique personal differences that make us a stronger organization. Diverse candidates are encouraged to apply.
The CRVA works to deliver experiences that uniquely enrich the lives of our visitors and residents. Through leadership in destination development, marketing and venue management expertise, the CRVA leads efforts to maximize the region's economic potential through visitor spending, creating jobs and opportunities for the community. Brands supported by the CRVA include the Charlotte Convention Center, Spectrum Center, Bojangles Entertainment Complex, NASCAR Hall of Fame, Charlotte Film Commission, Visit Charlotte and Visitor Info Centers.
Job Summary
The Public Relations Specialist is responsible for the execution of public relations programs for CRVA brands that drive visitation, attendance and overarching awareness. The position works across the CRVA's many stakeholder groups in an effort to ensure the success of the CRVA's Business Initiatives, maintain the company's positive reputation with industry partners, and enhance the destination's awareness and perception.
Job Responsibilities
A.
Essential Job DutiesCreates and delivers media pitches, unique story opportunities and news releases while providing effective, frequent and positive touchpoints with national, regional, local and trade media; responds to inquiries and conducts appropriate follow up to ensure needs are being met.Works across all CRVA brands to achieve public relations program goals driving success (i.e., perception metrics, ticket sales at BOplex, event programming/general attendance at NASCAR Hall of Fame) in collaboration with various business units; plugs in with integrated Marketing/Communications team members to connect the dots on media initiatives and content generation that promote CRVA brand-related events and relevant exposure opportunities.Manages media tracking, analysis and reporting using a variety of research tools including Cision, Muck Rack, Google, and other software and websites for highlighting media results via quarterly PR Scorecard and Quality Media Score reporting.Supports development of media resources including press kits, fact sheets, talking points, media photo and b-roll libraries, and online press rooms for CRVA brands, strategic events and key programs.Aligns public relations efforts with social media and digital content in relation to influencer strategy, campaigns, hosting, and overall content strategy.Responsible for hosting media, media missions and media familiarization tours (FAMs); creating itineraries, providing content and resources, and serving as a guide to showcase destination and venue assets.Supports media relations and social media shoots, press conferences and events at CRVA venues and external locations; aids in communications, staffing, advance and on-site logistics and interview preparation as needed to ensure on-brand messaging and positive positioning.Retains positive, collaborative relationships with public relations professionals from destination assets and CRVA Partners in Tourism; collaborates with CRVA Partnership team to share results and outcomes.Serves as a contact for communications stakeholders such as Visit NC and other industry partners; generates compelling content for media-centric destination and venue collateral to fully leverage media and marketing opportunities and generate positive coverage.Stays current with media tools, trends/best practices and makes recommendations for improvements to CRVA public relations and content generation; evaluates and manages vendors to effectively meet these needs.Becomes skilled on the inner workings of CRVA's brands to ensure that Marketing/Communications works proactively to anticipate and solve for internal and external needs.May perform other duties as required to support CRVA programs and initiatives.
B . Consistently deliver the best in customer service. Model and be accountable ensuring that customers are always put first by living the CRVA Service Philosophy to deliver memorable customer experiences.
C.
Champion CRVA's mission, vision and core values and comply with organizations policies and procedures.
Scope of ResponsibilityThis job is responsible for budgetary program recommendations tied to media missions, media hosting, media monitoring and media outreach based on direction by the Senior Public Relations Manager.This job will have periodic access to confidential data including company records and/or minutes, customer quotes, product costs and company plans, designs and/or programs.
Supervisory ResponsibilityMay supervise interns intermittently.
Knowledge and Skill RequirementsA professional portfolio illustrating previous public relations expertise is required.Contacts with local, regional, national or trade (motorsports, entertainment, hospitality or tourism) media or demonstrated ability to quickly gain and build media relationships.Demonstrated ability to procure media coverage.Excellent communications skills including written, interpersonal and presentations. Ability to write creatively and for multiple types of audiences.Strong editing for consistency, clarity, brevity, accuracy and readability across digital and print materials.Self-motivated, fervent work ethic and able to work independently and take direction.Demonstrated ability to perform and excel within an integrated, fast-paced and collaborative team environment.Strong organizational skills: ability to handle multiple tasks and meet deadlines.Ability to effectively facilitate multiple projects and issues simultaneously, prioritize tasks, adhere to deadlines and promptly respond to internal and external stakeholders.Ability to maintain composure and clarity of thought and purpose when confronted with highly stressful and timely situations.Proficient in Microsoft Office (especially Word, Power Point, Excel and Outlook) and other general office equipment.
Education and ExperienceBachelor's degree (B.A., B.S. or B.B.A.) from four-year college or university in communications, journalism, public relations or a related area of study and three to five (3 - 5) years related experience and/or training or equivalent combination of education and experience.Experience with public relations services such as Cision or Muck Rack is preferred.
Physical DemandsThe employee must regularly lift and /or move up to 10 pounds.Specific vision abilities required by this job include close vision. While performing the duties of this job, the employee is regularly required to sit; use hands to handle or feel and talk or hear. The employee is frequently required to stand and walk.
Work EnvironmentThe noise level in the work environment is usually quiet.
What We OfferEducation Reimbursement457 PlanCRVA UniversityEmployee 1st CultureCORE Values
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Our "employee first" culture requires engagement and engagement can't happen without the voices of many talented and diverse individuals charting our direction.
Diversity and Inclusion is a shared responsibility for every employee at the CRVA. We are committed to respecting, valuing, and celebrating the unique personal differences that make us a stronger organization. Diverse candidates are encouraged to apply.