Cavender's
Creative Director
Cavender's, Tyler, Texas, United States, 75703
Overview
The Creative Director is an upper-level management position that defines and drives the creative strategic vision, voice, and style of the Cavender's brand. The Creative Director will inspire creativity in graphic designers, photographers and supporting staff. The Creative Director is a Marketing role that heavily supports Ecommerce and Merchandising. The position reports to the VP of Marketing. This role requires a high degree of partnership and flexibility to get the job done while pulling multiple departments together. The position must process a driven, highly detailed and passionate personality, focused on creative leadership. This role must be determined to deliver results through continuous improvement of Cavender customers' all-around experience. The ability to work across multiple departments to develop, schedule and ensure photography and design are aligned with Cavender's marketing and brand needs is required. This role has a strong focus on the customer experience, professionalism and partnership internal and external to Cavender's.
Duties and Responsibilities
Support the "Cavender's Culture" and drive our Mission, Vision, and ValuesServe as a strategic partner and key support resource to the companyInspires and nurtures creativity and quality in the work of designers and photographersOversee and lead team of designers for print, digital, broadcast, OOH and in-store marketingEstablish and refine Cavender brand standards and style guidesOversees creative campaign execution and ensures brand consistency at all customer touchpointsOversees Cavender's in-house photo studio and drives decisions on photography style, locations, models and external contract associatesLeads and directs photo shoots on location, ensuring accuracy and authenticityEnsures all product samples are shot for website, print, social and other marketing channels in a timely mannerEvaluates trends in marketing and western fashion to ensure authenticity of presentationEstablishes timelines and budgets driving creative projects from concept to completionSupervises creative departments' daily workflow, assigns project workload and monitors deadlines, ensuring on-time and on-budget deliveryPartners with Merchandising, Ecommerce and Marketing to determine and drive development of the best content types (text, visuals, and video) to serve to the customer based on need and channelPartner with Buying/Merchandising to create Visual Merchandising Standards and create an excellent customer experience through Visual MerchandisingMake focused decisions based on brand integrity and company values to ensure an understanding of our core customer for highest customer satisfactionSet priorities, foster cohesion and provide motivation to cross-functional teams
Qualifications and Requirements
Bachelor's degree in Marketing, Graphic Design or Fine Arts, or related field or equivalent work experience10+ years of progressive experience in the marketing or graphic design fields5+ years of experience in a creative leadership role5+ years of progressive experience in the retail environmentIn-depth knowledge of brand development in a multi-channel retail environmentProficient in Mac operating system, Adobe CCS, Microsoft Office SuiteExcellent written and verbal communication skillsFlexible during times of changeBased in Tyler, TX at our home office; Tyler area residenceAbility to travel to meet the needs of the company, 20% on average
Preferred Skills
Possesses stellar communication, presentation, and creative problem-solving skillsKnowledge of western fashion, lifestyle and cultureAbility to handle confidential materials and matters with maximum discretionDemonstrated success in eliciting cooperation from a wide variety of sources, including upper management and other departmentsFunctional expertise in a blend of Marketing, Graphic Design, Ecommerce, Merchandising and Photography with the ability to organize and manage workloadKeen eye for identifying creative design and photography talentSuperior project management skills with an ability to multi-task and work in a dynamic environmentStrong persuasive, encouraging and motivating skillsAbility to effectively prioritize and execute tasks in a high-pressure environmentExperience at working both independently and in a team-oriented, collaborative environmentAbility to transform strategy and direction into actionable plans
Cavender's is an Equal Opportunity Employer. We do not discriminate based on race, religion, color, military status, national origin, sex, ancestry, age, sexual orientation, pregnancy, disability, genetic information, or any other personal characteristic protected under federal, state, or local law.
Cavender's will provide reasonable accommodations for persons with a disability upon request. If you have a disability and need assistance completing the application, please call Customer Service at (888) 361 - 2555 or visit your nearest Cavender's store.
The Creative Director is an upper-level management position that defines and drives the creative strategic vision, voice, and style of the Cavender's brand. The Creative Director will inspire creativity in graphic designers, photographers and supporting staff. The Creative Director is a Marketing role that heavily supports Ecommerce and Merchandising. The position reports to the VP of Marketing. This role requires a high degree of partnership and flexibility to get the job done while pulling multiple departments together. The position must process a driven, highly detailed and passionate personality, focused on creative leadership. This role must be determined to deliver results through continuous improvement of Cavender customers' all-around experience. The ability to work across multiple departments to develop, schedule and ensure photography and design are aligned with Cavender's marketing and brand needs is required. This role has a strong focus on the customer experience, professionalism and partnership internal and external to Cavender's.
Duties and Responsibilities
Support the "Cavender's Culture" and drive our Mission, Vision, and ValuesServe as a strategic partner and key support resource to the companyInspires and nurtures creativity and quality in the work of designers and photographersOversee and lead team of designers for print, digital, broadcast, OOH and in-store marketingEstablish and refine Cavender brand standards and style guidesOversees creative campaign execution and ensures brand consistency at all customer touchpointsOversees Cavender's in-house photo studio and drives decisions on photography style, locations, models and external contract associatesLeads and directs photo shoots on location, ensuring accuracy and authenticityEnsures all product samples are shot for website, print, social and other marketing channels in a timely mannerEvaluates trends in marketing and western fashion to ensure authenticity of presentationEstablishes timelines and budgets driving creative projects from concept to completionSupervises creative departments' daily workflow, assigns project workload and monitors deadlines, ensuring on-time and on-budget deliveryPartners with Merchandising, Ecommerce and Marketing to determine and drive development of the best content types (text, visuals, and video) to serve to the customer based on need and channelPartner with Buying/Merchandising to create Visual Merchandising Standards and create an excellent customer experience through Visual MerchandisingMake focused decisions based on brand integrity and company values to ensure an understanding of our core customer for highest customer satisfactionSet priorities, foster cohesion and provide motivation to cross-functional teams
Qualifications and Requirements
Bachelor's degree in Marketing, Graphic Design or Fine Arts, or related field or equivalent work experience10+ years of progressive experience in the marketing or graphic design fields5+ years of experience in a creative leadership role5+ years of progressive experience in the retail environmentIn-depth knowledge of brand development in a multi-channel retail environmentProficient in Mac operating system, Adobe CCS, Microsoft Office SuiteExcellent written and verbal communication skillsFlexible during times of changeBased in Tyler, TX at our home office; Tyler area residenceAbility to travel to meet the needs of the company, 20% on average
Preferred Skills
Possesses stellar communication, presentation, and creative problem-solving skillsKnowledge of western fashion, lifestyle and cultureAbility to handle confidential materials and matters with maximum discretionDemonstrated success in eliciting cooperation from a wide variety of sources, including upper management and other departmentsFunctional expertise in a blend of Marketing, Graphic Design, Ecommerce, Merchandising and Photography with the ability to organize and manage workloadKeen eye for identifying creative design and photography talentSuperior project management skills with an ability to multi-task and work in a dynamic environmentStrong persuasive, encouraging and motivating skillsAbility to effectively prioritize and execute tasks in a high-pressure environmentExperience at working both independently and in a team-oriented, collaborative environmentAbility to transform strategy and direction into actionable plans
Cavender's is an Equal Opportunity Employer. We do not discriminate based on race, religion, color, military status, national origin, sex, ancestry, age, sexual orientation, pregnancy, disability, genetic information, or any other personal characteristic protected under federal, state, or local law.
Cavender's will provide reasonable accommodations for persons with a disability upon request. If you have a disability and need assistance completing the application, please call Customer Service at (888) 361 - 2555 or visit your nearest Cavender's store.