Children's National Hospital
Senior Marketing Specialist
Children's National Hospital, Silver Spring, Maryland, United States, 20910
The Senior Marketing Specialist will plan, develop, execute, and oversee execution of strategic marketing plans to further Children's mission, vision, and strategic plan. Will write, develop, disseminate and edit multiple forms of communication content and activities associated with strategic marketing. Will also assume lead on critical body of work for marketing and act as the responsible point person for projects as assigned.
Qualifications:Minimum EducationBachelor's Degree Marketing, Public Relations, Journalism or Communications (Required)
Minimum Work Experience5 years (Required)5 years Experience in Marketing communications (Preferred)
Required Skills/KnowledgeProven project management and organizational skills with the ability to multi-task and prioritize.Ability to drive strategic outcomes in collaboration with vendors and consultants developing marketing communications, design, and advertising campaigns.Excellent verbal and written communication skills, including AP Style.
Functional AccountabilitiesPlanning and Project Management
Develop strategic and effective strategic marketing messages and plans.Manage prioritization of messages/information to ensure strategic marketing outcomes.Work with key stakeholders throughout the organization to establish and create effective strategic marketing programs to drive organizational growth goals.Create and use tools to measure and monitor the effectiveness of strategic marketing initiatives.Monitor industry trends and best practices and integrate into planning.Drive strategic outcomes in collaboration with vendors and consultants by developing and managing the production of designed pieces, and marketing communication and advertising campaignsCollateral Development
Project manage, create, write, edit, proof, and publish a variety of collateral such as advertising, physician outreach materials, brochures, fact sheets, web content, and annual reports.Write clear ,compelling prose in different styles, voices, and tones to most effectively communicate to multiple audiences including referring physicians, consumers, key opinion leaders, and other targeted audiences.Recognize and leverage the business impact of content. Articulate business concepts and organizational priorities in strategic planning and execution.Strategic Marketing
Serve as a consultant to various teams and committees to develop and execute marketing communication.Recommend and implement strategies and tactics to meet team's goals and enhance Children's strategic goals.Understand and utilize market data and analysis to inform marketing plans.Build relationships with key stakeholders, and develop and maintain strong working relationships with departments to ensure a reliable and accurate source of information on market share, competitive environment, differentiators, key staff, new service lines, organizational news, and opportunities.Communication Tactics
Create and utilize a variety of marketing tactics, such as collateral, direct mail, video, photo shoots, and events to engage and inform target audiences.Identify , leverage and integrate platforms to increase the effectiveness of marketing communications.Explore and deploy new and innovative tactics to market communication.Seek out opportunities for the expansion of strategic marketing to drive organizational growth goals.Organizational AccountabilitiesOrganizational Commitment/Identification
Partner in the mission and upholds the core principles of the organizationCommitted to diversity and recognizes value of cultural ethnic differencesDemonstrate personal and professional integrityMaintain confidentiality at all timesCustomer Service
Anticipate and responds to customer needs; follows up until needs are metTeamwork/Communication
Demonstrate collaborative and respectful behaviorPartner with all team members to achieve goalsReceptive to others' ideas and opinionsPerformance Improvement/Problem-solving
Contribute to a positive work environmentDemonstrate flexibility and willingness to changeIdentify opportunities to improve clinical and administrative processesMake appropriate decisions, using sound judgmentCost Management/Financial Responsibility
Use resources efficientlySearch for less costly ways of doing thingsSafety
Speak up when team members appear to exhibit unsafe behavior or performanceContinuously validate and verify information needed for decision making or documentationStop in the face of uncertainty and takes time to resolve the situationDemonstrate accurate, clear and timely verbal and written communicationActively promote safety for patients, families, visitors and co-workersAttend carefully to important details - practicing Stop, Think, Act and Review in order to self-check behavior and performance
Qualifications:Minimum EducationBachelor's Degree Marketing, Public Relations, Journalism or Communications (Required)
Minimum Work Experience5 years (Required)5 years Experience in Marketing communications (Preferred)
Required Skills/KnowledgeProven project management and organizational skills with the ability to multi-task and prioritize.Ability to drive strategic outcomes in collaboration with vendors and consultants developing marketing communications, design, and advertising campaigns.Excellent verbal and written communication skills, including AP Style.
Functional AccountabilitiesPlanning and Project Management
Develop strategic and effective strategic marketing messages and plans.Manage prioritization of messages/information to ensure strategic marketing outcomes.Work with key stakeholders throughout the organization to establish and create effective strategic marketing programs to drive organizational growth goals.Create and use tools to measure and monitor the effectiveness of strategic marketing initiatives.Monitor industry trends and best practices and integrate into planning.Drive strategic outcomes in collaboration with vendors and consultants by developing and managing the production of designed pieces, and marketing communication and advertising campaignsCollateral Development
Project manage, create, write, edit, proof, and publish a variety of collateral such as advertising, physician outreach materials, brochures, fact sheets, web content, and annual reports.Write clear ,compelling prose in different styles, voices, and tones to most effectively communicate to multiple audiences including referring physicians, consumers, key opinion leaders, and other targeted audiences.Recognize and leverage the business impact of content. Articulate business concepts and organizational priorities in strategic planning and execution.Strategic Marketing
Serve as a consultant to various teams and committees to develop and execute marketing communication.Recommend and implement strategies and tactics to meet team's goals and enhance Children's strategic goals.Understand and utilize market data and analysis to inform marketing plans.Build relationships with key stakeholders, and develop and maintain strong working relationships with departments to ensure a reliable and accurate source of information on market share, competitive environment, differentiators, key staff, new service lines, organizational news, and opportunities.Communication Tactics
Create and utilize a variety of marketing tactics, such as collateral, direct mail, video, photo shoots, and events to engage and inform target audiences.Identify , leverage and integrate platforms to increase the effectiveness of marketing communications.Explore and deploy new and innovative tactics to market communication.Seek out opportunities for the expansion of strategic marketing to drive organizational growth goals.Organizational AccountabilitiesOrganizational Commitment/Identification
Partner in the mission and upholds the core principles of the organizationCommitted to diversity and recognizes value of cultural ethnic differencesDemonstrate personal and professional integrityMaintain confidentiality at all timesCustomer Service
Anticipate and responds to customer needs; follows up until needs are metTeamwork/Communication
Demonstrate collaborative and respectful behaviorPartner with all team members to achieve goalsReceptive to others' ideas and opinionsPerformance Improvement/Problem-solving
Contribute to a positive work environmentDemonstrate flexibility and willingness to changeIdentify opportunities to improve clinical and administrative processesMake appropriate decisions, using sound judgmentCost Management/Financial Responsibility
Use resources efficientlySearch for less costly ways of doing thingsSafety
Speak up when team members appear to exhibit unsafe behavior or performanceContinuously validate and verify information needed for decision making or documentationStop in the face of uncertainty and takes time to resolve the situationDemonstrate accurate, clear and timely verbal and written communicationActively promote safety for patients, families, visitors and co-workersAttend carefully to important details - practicing Stop, Think, Act and Review in order to self-check behavior and performance