Applied Palliative and Hospice Services,Inc.
Marketing/Community Liason - Home Health and Hospice
Applied Palliative and Hospice Services,Inc., Rancho Cordova, California, United States, 95742
JOB DESCRIPTION SUMMARY
Responsible for managing all aspects of organization marketing including managing themembers of the marketing team, establishing and maintaining positive relationships withcustomers and referral sources, responding to customer requests and concerns, andnegotiating service contracts with managed care organizations, government agencies, and otherpayers.
ESSENTIAL JOB FUNCTIONS/RESPONSIBILITIES
1. Directs all daily marketing operations including providing direct oversight of theestablishment and implementation of marketing initiatives.2. Assures that staff understand and adheres to all laws, statutes and regulations regardinganti-kickback, lawful marketing activities (gifts and services), patient solicitation, andaccurate marketing materials.3. Ensures maximum third party reimbursement through effective negotiation of servicecontracts with managed care organizations, government agencies, and other payers.4. Assists the Executive Director/Administrator in establishing organization volume projectionsin the annual budget and in establishing allocations for the marketing department. Monitorsallocation of resources according to budgetary limitations.5. Continuously conducts market assessments and develops a comprehensive marketing plandesigned to meet budgetary volume projections.6. Employs marketing and promotional initiatives to achieve budgetary volume projections.7. Establishes and maintains positive working relationships with current and potential referraland payer sources.8. Negotiates service pricing with insurance Case Managers and other payers withinestablished financial and credit parameters.9. Recruits, selects, orients, and directly manages members of the marketing team.10. Builds and monitors community, customer, payer and patient perceptions of AppliedPalliative and Hospice Services as a high quality provider of services.11. Provides leadership in strategic planning including identifying opportunities for additional orimproved services to address customer needs.12. Maintains comprehensive working knowledge of Applied Palliative and Hospice Servicesmarkets including government agencies, major payer groups, key referral sources, andcompetitor’s market positioning.13. Maintains comprehensive working knowledge in the field of marketing and sharesinformation with appropriate organization personnel.14. Maintains comprehensive working knowledge of community resources and assistscustomers in accessing community resources should services not be provided by AppliedPalliative and Hospice Services15. Monitors and reports cost effectiveness of marketing efforts.The above statements are intended to be a representative summary of the major duties andresponsibilities performed by incumbents of this job. The incumbents may be requested toperform job-related tasks other than those stated in this description.
POSITION QUALIFICATIONS
1. Bachelor’s degree in Marketing, Business Administration, or related field, Master’sDegree preferred.2. At least three years experience in health care marketing management preferably in hospicecare operations.3. Demonstrated ability to supervise and direct professional and administrative personnel.4. Ability to market aggressively and deal tactfully with customers and the community.5. Knowledge of corporate business management.6. Demonstrates good communications skills, negotiation skills, and public relations skills.7. Demonstrates autonomy, organization, assertiveness, flexibility and cooperation inperforming job responsibilities.
Responsible for managing all aspects of organization marketing including managing themembers of the marketing team, establishing and maintaining positive relationships withcustomers and referral sources, responding to customer requests and concerns, andnegotiating service contracts with managed care organizations, government agencies, and otherpayers.
ESSENTIAL JOB FUNCTIONS/RESPONSIBILITIES
1. Directs all daily marketing operations including providing direct oversight of theestablishment and implementation of marketing initiatives.2. Assures that staff understand and adheres to all laws, statutes and regulations regardinganti-kickback, lawful marketing activities (gifts and services), patient solicitation, andaccurate marketing materials.3. Ensures maximum third party reimbursement through effective negotiation of servicecontracts with managed care organizations, government agencies, and other payers.4. Assists the Executive Director/Administrator in establishing organization volume projectionsin the annual budget and in establishing allocations for the marketing department. Monitorsallocation of resources according to budgetary limitations.5. Continuously conducts market assessments and develops a comprehensive marketing plandesigned to meet budgetary volume projections.6. Employs marketing and promotional initiatives to achieve budgetary volume projections.7. Establishes and maintains positive working relationships with current and potential referraland payer sources.8. Negotiates service pricing with insurance Case Managers and other payers withinestablished financial and credit parameters.9. Recruits, selects, orients, and directly manages members of the marketing team.10. Builds and monitors community, customer, payer and patient perceptions of AppliedPalliative and Hospice Services as a high quality provider of services.11. Provides leadership in strategic planning including identifying opportunities for additional orimproved services to address customer needs.12. Maintains comprehensive working knowledge of Applied Palliative and Hospice Servicesmarkets including government agencies, major payer groups, key referral sources, andcompetitor’s market positioning.13. Maintains comprehensive working knowledge in the field of marketing and sharesinformation with appropriate organization personnel.14. Maintains comprehensive working knowledge of community resources and assistscustomers in accessing community resources should services not be provided by AppliedPalliative and Hospice Services15. Monitors and reports cost effectiveness of marketing efforts.The above statements are intended to be a representative summary of the major duties andresponsibilities performed by incumbents of this job. The incumbents may be requested toperform job-related tasks other than those stated in this description.
POSITION QUALIFICATIONS
1. Bachelor’s degree in Marketing, Business Administration, or related field, Master’sDegree preferred.2. At least three years experience in health care marketing management preferably in hospicecare operations.3. Demonstrated ability to supervise and direct professional and administrative personnel.4. Ability to market aggressively and deal tactfully with customers and the community.5. Knowledge of corporate business management.6. Demonstrates good communications skills, negotiation skills, and public relations skills.7. Demonstrates autonomy, organization, assertiveness, flexibility and cooperation inperforming job responsibilities.