Weather Group Television LLC
Social Media Specialist
Weather Group Television LLC, Atlanta, Georgia, United States, 30339
Job Summary:
We are looking for motivated, enthusiastic team player to join The Weather Channel television network's social media team. This person will be responsible for the daily creation and scheduling of content and creative across all social media channels, including, Instagram, Facebook, YouTube, Twitter and Tiktok. A successful candidate will be responsible for managing and supporting social campaigns for live and original programming - with best-in-class creative stunts, social writing, as well as creative asset development and delivery. This role involves cross-functional collaboration with multiple business functions across the Marketing and Programming team. This is a hybrid role is based out of the Atlanta office.
Primary Responsibilities:Develop, write, and post highly professional and optimized social media content within deadlinesWork with the social and editorial team and other stakeholders to plan, execute and improve the success of social media campaigns across relevant platformsCreate and manage a content calendar, ensuring consistent and timely delivery of high-quality content across all social media channelsElevate the overall content of brand across myriad social media channelsWork with management to improve and streamline processesAnalyze social media metrics and provide regular reports on key performance indicators (KPIs) to track the effectiveness of editorial content and identify areas for improvementKeep your finger on the pulse of relevant news, events, and cultural moments and leverage them to create engaging and shareable content
Basic Qualifications:College graduate, Bachelor's degree in Marketing, Advertising or Communications preferred3-5 years of work experience in social mediaWorking proficiency of various Social Media Management tools and other key programs such as: Adobe Creative Suite, Sprout Social, Google Suite, and CanvaUnderstanding of social analyticsStrong social writing and communication skillsDemonstrated ability to effectively multi-task and able to react to spontaneous changes in prioritiesFamiliarity with social media advertising tool and strategies is a plusFamiliarity with weather and/or The Weather Channel brand a plus
We are looking for motivated, enthusiastic team player to join The Weather Channel television network's social media team. This person will be responsible for the daily creation and scheduling of content and creative across all social media channels, including, Instagram, Facebook, YouTube, Twitter and Tiktok. A successful candidate will be responsible for managing and supporting social campaigns for live and original programming - with best-in-class creative stunts, social writing, as well as creative asset development and delivery. This role involves cross-functional collaboration with multiple business functions across the Marketing and Programming team. This is a hybrid role is based out of the Atlanta office.
Primary Responsibilities:Develop, write, and post highly professional and optimized social media content within deadlinesWork with the social and editorial team and other stakeholders to plan, execute and improve the success of social media campaigns across relevant platformsCreate and manage a content calendar, ensuring consistent and timely delivery of high-quality content across all social media channelsElevate the overall content of brand across myriad social media channelsWork with management to improve and streamline processesAnalyze social media metrics and provide regular reports on key performance indicators (KPIs) to track the effectiveness of editorial content and identify areas for improvementKeep your finger on the pulse of relevant news, events, and cultural moments and leverage them to create engaging and shareable content
Basic Qualifications:College graduate, Bachelor's degree in Marketing, Advertising or Communications preferred3-5 years of work experience in social mediaWorking proficiency of various Social Media Management tools and other key programs such as: Adobe Creative Suite, Sprout Social, Google Suite, and CanvaUnderstanding of social analyticsStrong social writing and communication skillsDemonstrated ability to effectively multi-task and able to react to spontaneous changes in prioritiesFamiliarity with social media advertising tool and strategies is a plusFamiliarity with weather and/or The Weather Channel brand a plus