Marketing Intern (Summer 2025)

Sales wins (success stories) development and communications - Work with sellers to capture sales wins and communicate to organization; Generate customer case studies from this content POTENTIAL PROJECTS: MARKETING ANALYSIS PROJECTS Customer information analysis - Work to improve the quality of our customer contacts within our lead management tools; Analyze our database to generate customer targets / lists to support marketing campaigns and program execution IIR analysis - Analyze these resources to identify potential contacts based on target criteria and work with Inside Sales Team to target these accounts Market analysis - Research and analyze the electrical testing and maintenance markets to better guide future growth planning. What is our market size? What segments/ regions/ industries present the highest CAGR for us? Develop marketing dashboards MARKETING COMMUNICATIONS PROJECTS Sales wins (success stories) development and communications - Work with sellers to capture sales wins and communicate to organization; Generate customer case studies from this content PR and article development - Work with agency and internal SMEs to develop article placements DIGITAL MAREKTING PROJECTS Execute Google Ad campaigns and email campaigns - Support the team to develop, execute and analyze Google Advertising and email campaigns Website and SEO improvements for ERS/ HVM/ eti - Work with corporate SEO and marketing teams to help implement actions / content that improves SEO performance of our website. Our websites are an underutilized channel that we need to better leverage and optimize. Social media - Continue to build and support our social media communities for ERS/ HVM/ eti. Create new social media content. Virtual event execution - Plan and manage corporate presence at online virtual events including webinars. PRODUCT MARKETING PROJECTS Major Account Marketing - Work with Marketing Director and the major accounts team to drive land and expand strategies within our major accounts. Industry Marketing (Contractors, DataCenters, and Renewables) - Develop industry specific marketing content for ERS/HVM key industries and drive business within key industries including Contractors, Data Centers, and Renewables. These segments present great growth opportunities and need focused attention. Additional Support for ERS CoEs - Execute product marketing for specific CoEs areas of focus (ie. Transformer Svs or P&C Services). Currently, we have minimal marketing efforts trying to support all the CoE areas. REQUIRED SKILLS, EXPERIENCES AND ABILITIES: * Undergraduate or Graduate student with emphasis on marketing, marketing communications or related focus * Understanding of social media channels and practices including Facebook, LinkedIn, Twitter experience * Ability to work collaboratively with team and remote resources * Strong data analysis skills to conduct market segmentation to determine potential sales targets * Strong written and oral communication skills * Ability to work independently and take initiative * Ability to manage multiple priorities in dynamic environment * Proficient in Microsoft Office suite of products - Word, PPT, Excel The successful candidate will embrace Vertiv's Core Principals & Behaviors to help execute our Strategic Priorities. OUR CORE PRINCIPALS: Safety. Integrity. RespectApply here: https://www.aplitrak.com/?adid=YmJnZW5lcmljLjc5ODUwLjEwNTA4QHZlcnRpdmNvbXAuYXBsaXRyYWsuY29t