Shopper Marketing Manager

Magic Spoon reimagines your favorite childhood breakfast cereals with high-protein, low-carb, and of course, delicious flavors. Since launching in April 2019, we've quickly become one of the fastest growing DTC brands. Now, we’re launching in cereal aisles at Target, Walmart, Kroger, and many more retail stores all across the country! Forbes called us "the future of cereal", and TIME Magazine has named us in their Top 100 inventions.We’re looking for a CPG Shopper Marketer to bring the future of Magic Spoon products to life.This is a full time, in-person/hybrid role (Tues, Weds, Thursday in office) based in Tribeca, NYC.RequirementsLead the planning and execution of Shopper Marketing programs, in collaboration with the Sales team, across specific retail accounts and national programs to drive maximum ROIManage the Annual and Monthly budget for Shopper Marketing, in collaboration with the Finance and Sales teamsActively manage individual retailer digital shopper marketing platforms, such as Walmart, Target, Kroger, and Albertsons for all digital shopper activity, including search, ads, and coupons (expectation is to be “hands on keyboard”)Actively manage national digital shopper platforms, including planning. Execution, and optimization for partners such as Instacart and Ibotta.Working with Sales, manage demo programs to support in store samplingManage any physical coupon programs such as one off IRC’s and third party merchandisers or internal for placementPartner with growth team to share digital learning in areas such as keywords and search optimization, as well as coordinate programs that span retail and DTCLiaison between sales and creative for all shopper creative briefing, and adhoc needs such as copy for ads, presentation templatesShare out frequent updates on spend, topline results and financials, with recommendations to inform and guide shopper marketing spending and consistent improvement of resultsEvaluate additional shopper tactics, national and customer specific, and provide recommendations on inclusion into planSupport the sales team with presentation ready selling slides related to shopper and brand marketing activitiesRequirements:Minimum 3-5 years of related professional shopper marketing and/or ecomm experience in the CPG industry, with preference for retail focused experienceExperience with “hands on keyboard” management of retailer shopper marketing platforms (e.g. Walmart Connect, Target Roundel/Criteo) at a CPG company or agencyHave a comprehensive understanding of retailer media optimization, including keyword and ad optimization with a goal of improving performanceExperience working with sales and retailer teams on shopper marketing and merchandising support plansManaged shopper marketing budgets, at annual/monthly level, as well as specific program forecastsStrong team orientation and interpersonal skills to work with people in diverse functional areas; excellent written and oral communication skillsAbility to balance multiple projects and prioritize accordingly in a fast-paced environmentExcellent written and verbal communication skills and ability to present internallyAbility to take initiative, apply an appropriate sense of urgencyCan easily flex between high-level, strategic topics such as planning, and detail oriented topics, such as platform management and optimizationKnowledge of the retail landscape, CPG selling process and experience working with sales teamsExperience managing marketing budgetsWilling to dive into the details and get hands dirtyGrowth and continuous improvement mindsetWhat we value:Hold on to the Dream

Adult life shouldn’t be boring, prioritize your work/life balance, we can build a world-class company and have fun doing itDon’t miss the bowl for the loops

We’re all working towards the same big goals, prioritize collaboration over ego, politics, or possessivenessBe a Fruit Loop in a world of Cheerios

Bring your whole, unique self to work, celebrate and care for everyonePour your own milk…and don’t be afraid to spill a little

We trust you, use your best judgment to make decisions. Mistakes are inevitable, let’s learn from them!BenefitsCompetitive salary & equity100% covered Health, Vision, Dental insurance401(k)Generous parental leaveUnlimited vacationCatered lunch in officeUnlimited cereal ✨Magic Spoon is committed to building a company that not only represents, but includes, individuals across different backgrounds and perspectives. Everyone deserves an equal seat at the breakfast table.Magic Spoon intends to offer competitive base pay within the stated range, dependent on job-related, non-discriminatory factors such as experience, skills, and qualifications. To further compensate and recognize our employees for their work, our total compensation package includes equity and a robust benefits package. The anticipated annual base salary range for this role is $110,000-140,000.