IV Interactive
Associate Director, Paid Media/Digital Marketing
IV Interactive, Jersey City, New Jersey, United States, 07390
IV Interactive is looking for an experienced Associate Director, Paid Media/Digital Marketing to join our growing team. In this role, you will lead paid media strategy
for a nationwide client-base, while managing a high performing team.Our ideal team member is highly organized with the ability to think strategically, strong analytical abilities and a talent for creative problem-solving. You will collaborate on the creation, execution, and optimization of ongoing search, social, and other paid digital marketing campaigns.IV Interactive is a high-performing creative agency focused on creative excellence, digital marketing, technology implementation and strategic consulting. Using this multidisciplinary approach, we provide results-driven, award-winning solutions to healthcare companies (and more) throughout the world.We offer excellent compensation and benefits, including health, dental, vision and retirement. Remote work is available for this role. We look forward to hearing from you!What you’ll do:Develop campaign strategies, including budget, targeting, and creative recommendationsDesign processes and dashboards to relay complex data sets and effectively communicate performance to internal and client stakeholdersExecute and manage multiple campaigns, including implementation of best practice guidelines, ongoing testing and performance optimization and budget management to meet campaign goalsPace and optimize campaign spend against daily/monthly budgets and targetsPerform competitive analysis and research to identify high-value opportunitiesAssist team members, troubleshoot and adjust campaigns to improve performanceCollaborate with design, account, and technology teamsOur requirements for the role:The position requires a degree in marketing, advertising, communications or equivalent experience in a related field and 5+ years of experience.2+ years of supervisory experienceExperience managing paid search campaigns (Adwords, Bing)Experience managing paid social campaigns (Facebook, Instagram, LinkedIn, etc.)Experience with analytics & testing tools (Google Analytics)Experience with Supermetrics and other marketing automation toolsSpreadsheet wizard, preferably with Google SheetsStrong understanding of digital marketing fundamentals and methodologiesAbility to create reports relaying complex data sets for clientsBonus points:Experience in the healthcare / medical verticalWithin travel distance of our Jersey City office, possible in-person meetings 1-4x yearlyBenefits:Collegial, energetic work environment at a fast-growing companyGenerous 401k planMedical, Dental & Vision coverageOffice amenities if located near Jersey City, NJPaid Time Off - Including PTO “Credit” for volunteer workIV Interactive is committed to cultivating a culture of inclusion, respect and connectedness. We’re able to grow and learn better together with a diverse team of employees. All employees, regardless of their gender, race, ethnicity, national origin, veteran status, age, sexual orientation, education or disability should feel valued, respected and heard. We’re committed to maintaining an inclusive environment with equitable treatment for all.
for a nationwide client-base, while managing a high performing team.Our ideal team member is highly organized with the ability to think strategically, strong analytical abilities and a talent for creative problem-solving. You will collaborate on the creation, execution, and optimization of ongoing search, social, and other paid digital marketing campaigns.IV Interactive is a high-performing creative agency focused on creative excellence, digital marketing, technology implementation and strategic consulting. Using this multidisciplinary approach, we provide results-driven, award-winning solutions to healthcare companies (and more) throughout the world.We offer excellent compensation and benefits, including health, dental, vision and retirement. Remote work is available for this role. We look forward to hearing from you!What you’ll do:Develop campaign strategies, including budget, targeting, and creative recommendationsDesign processes and dashboards to relay complex data sets and effectively communicate performance to internal and client stakeholdersExecute and manage multiple campaigns, including implementation of best practice guidelines, ongoing testing and performance optimization and budget management to meet campaign goalsPace and optimize campaign spend against daily/monthly budgets and targetsPerform competitive analysis and research to identify high-value opportunitiesAssist team members, troubleshoot and adjust campaigns to improve performanceCollaborate with design, account, and technology teamsOur requirements for the role:The position requires a degree in marketing, advertising, communications or equivalent experience in a related field and 5+ years of experience.2+ years of supervisory experienceExperience managing paid search campaigns (Adwords, Bing)Experience managing paid social campaigns (Facebook, Instagram, LinkedIn, etc.)Experience with analytics & testing tools (Google Analytics)Experience with Supermetrics and other marketing automation toolsSpreadsheet wizard, preferably with Google SheetsStrong understanding of digital marketing fundamentals and methodologiesAbility to create reports relaying complex data sets for clientsBonus points:Experience in the healthcare / medical verticalWithin travel distance of our Jersey City office, possible in-person meetings 1-4x yearlyBenefits:Collegial, energetic work environment at a fast-growing companyGenerous 401k planMedical, Dental & Vision coverageOffice amenities if located near Jersey City, NJPaid Time Off - Including PTO “Credit” for volunteer workIV Interactive is committed to cultivating a culture of inclusion, respect and connectedness. We’re able to grow and learn better together with a diverse team of employees. All employees, regardless of their gender, race, ethnicity, national origin, veteran status, age, sexual orientation, education or disability should feel valued, respected and heard. We’re committed to maintaining an inclusive environment with equitable treatment for all.