Lawrence Companies
Marketing Coordinator
Lawrence Companies, Roanoke, Virginia, United States, 24000
If you live and breathe marketing, we need to talk. We're looking for a flexible and versatile marketeer who will be responsible for the implementing lead generation campaigns, communication strategies, and brand awareness.
The Marketing Coordinator is passionate about engaging with our customers and the industries we serve to tell the story of how we help improve quality of life for our users. Click here to learn more about Lawrence Companies!
*Cover Letter and Resume Required for consideration.
Responsibilities
Develop strategies and tactics to get the word out about our company and generate qualified leads and demandDeploy successful marketing campaigns and own their implementation from ideation to executionTest, launch, and scale digital lead generation channelsAssist with defining and analyzing web usage patterns to create plans that optimize lead generation objectivesOversee Pardot marketing campaigns that generate new leads through outbound campaigns that encompass a broad range of marketing toolsAssist with analyzing the campaign results and providing guidelines moving forwardExperiment with a variety of organic and paid acquisition channels - content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much moreProduce valuable and engaging content for our websites and blogs that attracts and converts our target groupsDevelop sales and marketing presentations, brochures, and reportsPerform market analysis and research on competitionImplementing Developing and leading the company's internal communication strategyAssist with creation of entertaining and informative video content for the website and social media channelsDevelop and maintain digital recruiting campaigns.Assist with capturing and analyzing social media metricsAssist with optimize content considering SEO and Google AnalyticsAnalyze web traffic metricsSupport the marketing team in daily administrative tasks
The Marketing Coordinator is passionate about engaging with our customers and the industries we serve to tell the story of how we help improve quality of life for our users. Click here to learn more about Lawrence Companies!
*Cover Letter and Resume Required for consideration.
Responsibilities
Develop strategies and tactics to get the word out about our company and generate qualified leads and demandDeploy successful marketing campaigns and own their implementation from ideation to executionTest, launch, and scale digital lead generation channelsAssist with defining and analyzing web usage patterns to create plans that optimize lead generation objectivesOversee Pardot marketing campaigns that generate new leads through outbound campaigns that encompass a broad range of marketing toolsAssist with analyzing the campaign results and providing guidelines moving forwardExperiment with a variety of organic and paid acquisition channels - content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much moreProduce valuable and engaging content for our websites and blogs that attracts and converts our target groupsDevelop sales and marketing presentations, brochures, and reportsPerform market analysis and research on competitionImplementing Developing and leading the company's internal communication strategyAssist with creation of entertaining and informative video content for the website and social media channelsDevelop and maintain digital recruiting campaigns.Assist with capturing and analyzing social media metricsAssist with optimize content considering SEO and Google AnalyticsAnalyze web traffic metricsSupport the marketing team in daily administrative tasks