Hillsdale College
Admissions Marketing Manager
Hillsdale College, Hillsdale, Michigan, United States, 49242
Position Title:
Admissions Marketing Manager
Posting Number:
S056P
Department:
Marketing
Position Type:
Staff
Job Description:
Job Summary
The Admissions Marketing Manager is responsible for driving the development and execution of marketing strategies designed to attract and engage prospective students for both undergraduate and graduate programs. This role entails managing omnichannel marketing campaigns, ensuring alignment with broader institutional goals, and collaborating with various teams to achieve successful outcomes.
Essential Job Functions
1. Partner with the marketing and admissions teams to understand their needs and align marketing efforts with recruitment goals.
2. Oversee the execution of marketing campaigns across diverse channels, including digital platforms and print media.
3. Track the success of marketing campaigns and tactics, analyze trends, competitor activities, and audience insights to guide strategic planning.
4. Collaborate with graphic designers, copywriters, and other creative professionals to produce high-quality and impactful marketing assets.
5. Coordinate with other departments and external agencies as needed to support marketing initiatives.
Required Qualifications:
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty mentioned satisfactorily. The requirements below are representative of the knowledge, skill, and/or ability required.
Education & Experience
A bachelor’s degree in marketing, communication or similar is required for this position, with 2+ years of experience in marketing or related areas.
Other Skills:
Strong understanding of marketing principles, campaign management, and analytics.Excellent organizational, communication, and collaboration skills.Ability to work effectively with various teams and manage multiple projects simultaneously.Proficiency in marketing software and tools, including
CRM
systems, analytics platforms, and design software.Exemplifies Marketing team virtues: Creative, Courageous, Relentless, Strategic and Partnership.Excellent written and verbal communication skills.A love for and understanding of the College’s mission.Sound judgment.
Code of CommitmentRepresent Hillsdale College well in promoting the liberal arts, the College’s original Articles of Association, and operating principles stated in the Staff Code of Commitment. The Mission Statement should be considered in all aspects of the position. The teaching of Christian faith shall remain a conspicuous aim of the College.
Open Date:
08/16/2024
Open Until Filled:
Yes
Supplemental Questions:
Required fields are indicated with an asterisk (*).
Documents Needed To Apply (Required Documents & Optional Documents):
Required Documents
ResumeOptional Documents
Cover Letter
PI0e4acbf913a4-35216-35335168
Admissions Marketing Manager
Posting Number:
S056P
Department:
Marketing
Position Type:
Staff
Job Description:
Job Summary
The Admissions Marketing Manager is responsible for driving the development and execution of marketing strategies designed to attract and engage prospective students for both undergraduate and graduate programs. This role entails managing omnichannel marketing campaigns, ensuring alignment with broader institutional goals, and collaborating with various teams to achieve successful outcomes.
Essential Job Functions
1. Partner with the marketing and admissions teams to understand their needs and align marketing efforts with recruitment goals.
2. Oversee the execution of marketing campaigns across diverse channels, including digital platforms and print media.
3. Track the success of marketing campaigns and tactics, analyze trends, competitor activities, and audience insights to guide strategic planning.
4. Collaborate with graphic designers, copywriters, and other creative professionals to produce high-quality and impactful marketing assets.
5. Coordinate with other departments and external agencies as needed to support marketing initiatives.
Required Qualifications:
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty mentioned satisfactorily. The requirements below are representative of the knowledge, skill, and/or ability required.
Education & Experience
A bachelor’s degree in marketing, communication or similar is required for this position, with 2+ years of experience in marketing or related areas.
Other Skills:
Strong understanding of marketing principles, campaign management, and analytics.Excellent organizational, communication, and collaboration skills.Ability to work effectively with various teams and manage multiple projects simultaneously.Proficiency in marketing software and tools, including
CRM
systems, analytics platforms, and design software.Exemplifies Marketing team virtues: Creative, Courageous, Relentless, Strategic and Partnership.Excellent written and verbal communication skills.A love for and understanding of the College’s mission.Sound judgment.
Code of CommitmentRepresent Hillsdale College well in promoting the liberal arts, the College’s original Articles of Association, and operating principles stated in the Staff Code of Commitment. The Mission Statement should be considered in all aspects of the position. The teaching of Christian faith shall remain a conspicuous aim of the College.
Open Date:
08/16/2024
Open Until Filled:
Yes
Supplemental Questions:
Required fields are indicated with an asterisk (*).
Documents Needed To Apply (Required Documents & Optional Documents):
Required Documents
ResumeOptional Documents
Cover Letter
PI0e4acbf913a4-35216-35335168