Integrated Resources
Marketing Manager
Integrated Resources, New York, New York, us, 10261
Title: Marketing ManagerLocation: New York NY - Hybrid-Max 2 days / weekDuration: 3 month(s) (Possibility of extension)
GENERAL FUNCTIONThe CRM Targeting Specialist will support and drive the email, direct mail, sms/MMS and digital targeting lists production process, coordinate the delivery of material/assets and confirm required activities are completed to meet deadlines. The specialist is accountable for the accuracy, timeliness, and consistency of all campaigns.
MAJOR DUTIES AND RESPONSIBILITIES• Manage asset receipt and validation in workflow tool, internal campaign sign-off, and timelines• Create campaign target audience list in IBM Unica 12 tool to be delivered across different platforms (e.g Oracle Responsys, ext. vendor via SFTP/API)• Ensure overall success of daily operations• Serve as contact for all day-to-day email production item across multiple Optical brands (e.g LC, TO, PV)• Actively participate in weekly production meetings with cross functional team members• Set up email deployments including:o A/B Subject line testingo Set up send time optimized deployments• Produce customer target audience list counts to size business opportunities upon business request for all communication channels (e.g email, DM, SMS, digital targeting)• Work with other departments/partners (e.g IT CRM, TAB IT, Marketing, compliance) to ensure technical data flows are working and process are properly performed
BASIC QUALIFICATIONS• Bachelor's Degree in Marketing, Analytics, or related field• 3+ Year's of Experience• Experience trafficking activities across multiple team members/functions• Experience using a trafficking tool or production management software to coordinate activities• Ability to problem solve and exercise critical thinking in a technical environment• Must be able to work in a fast pace environment, ability to multi-task while managing multiple projects from start to finish• Strong project management, ability to prioritize one's day• Great interpersonal skills; capable of supporting a team environment• Detail & process oriented• Proficient on targeting tool (Unica 12 preferred)• Proficient in Microsoft Office• Adobe Analytics preferred• Detail-oriented• QA email rendering and functionality• Troubleshoot and resolve data related issue• Perform data testing• Circulate proofs for approval
PREFERRED QUALIFICATIONS• Experience with SQL• Customer digital targeting experience• Experience with Unica IBM 10/12• Experience with Oracle Responsys
GENERAL FUNCTIONThe CRM Targeting Specialist will support and drive the email, direct mail, sms/MMS and digital targeting lists production process, coordinate the delivery of material/assets and confirm required activities are completed to meet deadlines. The specialist is accountable for the accuracy, timeliness, and consistency of all campaigns.
MAJOR DUTIES AND RESPONSIBILITIES• Manage asset receipt and validation in workflow tool, internal campaign sign-off, and timelines• Create campaign target audience list in IBM Unica 12 tool to be delivered across different platforms (e.g Oracle Responsys, ext. vendor via SFTP/API)• Ensure overall success of daily operations• Serve as contact for all day-to-day email production item across multiple Optical brands (e.g LC, TO, PV)• Actively participate in weekly production meetings with cross functional team members• Set up email deployments including:o A/B Subject line testingo Set up send time optimized deployments• Produce customer target audience list counts to size business opportunities upon business request for all communication channels (e.g email, DM, SMS, digital targeting)• Work with other departments/partners (e.g IT CRM, TAB IT, Marketing, compliance) to ensure technical data flows are working and process are properly performed
BASIC QUALIFICATIONS• Bachelor's Degree in Marketing, Analytics, or related field• 3+ Year's of Experience• Experience trafficking activities across multiple team members/functions• Experience using a trafficking tool or production management software to coordinate activities• Ability to problem solve and exercise critical thinking in a technical environment• Must be able to work in a fast pace environment, ability to multi-task while managing multiple projects from start to finish• Strong project management, ability to prioritize one's day• Great interpersonal skills; capable of supporting a team environment• Detail & process oriented• Proficient on targeting tool (Unica 12 preferred)• Proficient in Microsoft Office• Adobe Analytics preferred• Detail-oriented• QA email rendering and functionality• Troubleshoot and resolve data related issue• Perform data testing• Circulate proofs for approval
PREFERRED QUALIFICATIONS• Experience with SQL• Customer digital targeting experience• Experience with Unica IBM 10/12• Experience with Oracle Responsys