Sr. Director, Loyalty Marketing

The Senior Director, Loyalty Marketing for Cooper’s Hawk Winery & Restaurants will define the strategy and lead the execution for its Wine Club to deliver industry leading experiences for its members.  This person will drive innovation and implement new ways to enhance the member experience through 1:1 engagement, restaurant-level collaboration, 3rd party partnerships and next-level member experiences. This key player of our Marketing team will be responsible for leading program strategy, lifecycle marketing, and Wine Club member experience to drive long term guest and member loyalty, deliver positive ROI, and achieve key business KPIs. This position is based out of Downers Grove, IL, where we have a hybrid work environment (3 days a week in-office). What You’ll Do:

• Oversee and innovate Wine Club program strategy, lifecycle marketing, and Wine Club member experience 
• Define Wine Club program success measure and establish performance metrics for example ROI, new member acquisition and activation goals, engagement, retention, member lifetime value, etc. 
• Launch scorecards to assist in planning and fast activations in response to member behavior. 
• Oversee membership loyalty P&L, including accounting for financial viability of the program; Strategize and implement program enhancements to optimize P&L for fiscal planning. 
• Collaborate with Finance, Insights or Analytics, Brand, Operations, and Technology teams and leaders to establish and achieve an annual Wine Club operating plan, including membership growth, revenue targets, expenses, value drivers, and restaurant-level profitability, to ensure positive financial impact. 
• Determine strategic opportunities to evolve and expand programmatic and brand loyalty benefits over time to drive increased Guest engagment and Member Lifetime Value, including ongoing competitor assessments, guiding customer research and benchmarking, and identifying potential partnerships to bring increased value to members. 
• Drive innovation, benefits, and experience for Wine Club membership program.  
• Develop, foster, and enhance internal relationships with key stakeholders, including Merchandising, Finance, IT, Operations, Culinary and Marketing partners and  to leverage membership loyalty program value proposition with vendors or manufacturers through optimization of key customer insights. Educate and influence leaders on the value of the membership loyalty program and the opportunities provided by guest purchasing behaviors. 
• Partner with L&D to develop training materials Restaurant Team Members to enable those groups to promote and support the loyalty program 
• In partnership with IT, continually enhance and/or create reporting to provide insights to drive decision making   
• Oversee a team, providing leadership, direction and collaboration and support; obtain and allocate resources to meet operating plans; ensure ongoing training and development of direct reports; Develop and mentor staff through on-boarding, open communication, training and development opportunities and performance management processes, lead with inspiration and motivation, ensure the team is appropriately staffed with required competencies and foster a diverse and inclusive workplace 

What You’ll Need:   

• Must embody Cooper’s Hawk values in all aspects of work.
• Bachelors Degree with at least 10 years of Loyalty experience or equivalent experience; Master’s degree or MBA preferred; Experience with a paid membership/loyalty program preferred 
• At least 5 years of direct team leadership along wth experience leading  and collaborating with cross-functional teams 
• Experience establishing and maintaining relationships with individuals at all levels of the organization. 
• Experience developing strategic initiatives which align with business goals and budget 
• Experience creating opportunities and leading initiatives that impact ROI and/or the company’s profitability 
• Experience in marketing technology landscape with relevant digital marketing technologies (personalization, CDP, CMS, Campaign Management, analytics) 
• Experience with a high-growth, multi-unit hospitality, restaurant or retail environment a plus 
• Proficiency with Microsoft Office products

Key Competencies:

• Plans and Aligns
• Business Acumen
• Drive Results
• Ensure Accountability
• Communicate Effectively
• Collaborate
• Develop Others

What You’ll Get:    

• Incredible Discounts:
  • Monthly Dining Allowance
  • 50% Dining and Carryout
  • 40% Retail Wine
  • 20% Retail and Private Events
• Monthly Complimentary Wine Tasting for Two 
• Medical, Prescription, Dental, Vision Insurance plus Telemedicine and Wellness Program
• Company Matching 401(k) Retirement Savings Plan
• Flexible Savings Accounts- Health and Dependent Care
• Health Savings Account 
• Long-Term Disability; Voluntary Short-Term Disability
• Basic Life and AD&D Insurance (with option to purchase additional coverage)
• Paid Parental Leave
• Highly Competitive Pay plus Team Member Incentives & Rewards  
• Paid Time Off 
• Access to Team Member Relief Program
• Employee Assistance Program, providing mental health, legal and financial counseling
• "Everyday Benefits" Program to include insurance coverage (pet, life, auto, home/property) and employee discounts on goods and services
• Milestones Recognition Program
• Complimentary Gym Membership in RSC Building
• Hybrid Work Week (3 days in office, 2 days remote, depending on role)

Cooper’s Hawk reviews several factors when establishing compensation. Salaries and hourly wages appearing in a job posting may be published by third parties and may not reflect the salaries or hourly wages offered by Cooper’s Hawk.            Cooper’s Hawk is an equal opportunity employer.  All qualified applicants are considered for employment without regard to the person’s race, color, religion, national origin, sex, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law. Cooper’s Hawk makes reasonable accommodations during all aspects of the employment process, including during the interview process.        The information provided above indicates the general nature and level of work required of the position and is not a comprehensive list of all responsibilities or qualifications. The Benefits list is only a highlight of some of the benefits offered to team members; eligibility for certain benefits apply.  

About Us

Cooper's Hawk Winery & Restaurants was created with the inspiration of bringing the Napa Valley experience to all of America, by combining an elegant tasting room with a polished casual restaurant and scratch kitchen. Cooper's Hawk wines have won hundreds of awards and are the Official Wines of the Screen Actors Guild® Awards. We are built upon the belief that food and wine hold the power to forge a COMMUNITY, and with the world's largest wine club membership, we are paving the way to democratizing the good life!