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National Fruit Product Co.

Marketing Coordinator

National Fruit Product Co., Winchester, Virginia, United States, 22603


Job Title: Marketing Coordinator

Location: 701 Fairmont Avenue, Winchester, VA 22601

Company: White House Foods

About White House Foods:White House Foods is a leading producer of high-quality food products with a strong commitment to innovation and customer satisfaction. We pride ourselves on our rich history and dedication to delivering excellence across all facets of our business.

Position Overview:We are looking for a creative and detail-oriented Marketing Coordinator with graphic design expertise to join our marketing team. This role combines marketing coordination with graphic design responsibilities, providing an opportunity to manage marketing initiatives while creating visually compelling content. The ideal candidate will have a strong background in both marketing and graphic design, with the ability to manage projects from concept to execution.

Key Responsibilities:

-Marketing Coordination: Assist in the development and execution of marketing strategies and campaigns, ensuring alignment with brand objectives and market trends.

-Graphic Design: Create and design engaging marketing materials, labels, media graphics, print media, and advertisements using Adobe Creative Suite (Photoshop, Illustrator, InDesign) or similar design tools.

- Content Creation: Develop visually appealing content for digital and print media, ensuring consistency with the brand's visual identity and messaging.

- Campaign Management: Support the planning, execution, and analysis of marketing campaigns, including tracking performance metrics and providing recommendations for optimization.

- Event Support: Design promotional materials and coordinate logistics for events, trade shows, and product launches.

- Market Research: Conduct research to understand market trends, consumer behavior, and competitive landscape to inform marketing strategies and design.

- Collaboration: Work closely with the marketing team, sales department, and external vendors to ensure cohesive and effective marketing efforts.

- Administrative Duties: Manage marketing materials inventory, maintain project timelines, update website and online orders, and provide administrative support as needed.

Qualifications:- Experience: 2-4 years of experience in marketing and graphic design, preferably in the food industry or a related field.- Education: Bachelor's degree in Marketing, Graphic Design, Communications, or a related field.- Skills:- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or similar graphic design software.- Strong design portfolio showcasing a range of creative projects.- Excellent organizational and project management skills.- Ability to handle multiple projects and meet deadlines in a fast-paced environment.- Solid understanding of marketing principles and digital marketing strategies.- Strong written and verbal communication skills.- Attributes: Creative, detail-oriented, and proactive with a passion for both marketing and design.

Why Join Us?

- Competitive salary and benefits package.- Opportunities for career growth and professional development.- A collaborative and creative work environment.- The chance to contribute to a respected brand with a commitment to quality and innovation.

How to Apply:Interested candidates should submit their resume, cover letter, and a portfolio showcasing their graphic design work to Brittany Wilbourne at bgum@nfpc.com

White House Foods is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.