Children's National Health System
Associate Director of Creative Services - CNHF
Children's National Health System, Silver Spring, Maryland, United States, 20900
Description
The Associate Director will report to the Creative Director and work as a member of the Creative Services team to support the production of print, digital and web assets for all marketing needs including proposals, campaigns, presentations and stewardship reports. The Associate Director will support provide project management oversight for the development of materials, through art direction and creative design, and play a key role in project management, materials development, and production to ensure a consistent brand experience for all audiences. Develop, implement, create, strategize, engage and execute all organizational design and production projects to ensure a consistent brand experience for all audiences.Responsible for printed, digital and video assets including collateral, web assets, internally sourced advertising creative, social media graphics, digital display ads, and videographyWork collaboratively with leadership and other members of the organization to ensure an integrated approach on all marketing, communications, video, web, digital and social activities that drive the organization's overall goals per the strategic plan.Qualifications
Minimum EducationBachelor's degree in art-related field (or a minimum of six years in graphic design, multimedia/digital/video design and development). 2-4 years of experience with different types of multimedia (video/graphics/audio).Required Skills/KnowledgeCreative and technical skills to effectively design content across multiple creative platforms. Ability to provide quality assurance of all deliverables and maintain consistent brand identity across all media. Minimum 6 years experience working on content development for print, video, web and other multimedia solutions. Ability to effectively manage multiple projects, on time and within budget. Team-oriented and have a collaborative approach to creative development.Must have functional to advanced knowledge in the following programs:Adobe Creative Cloud (Premiere/After Effects/Photoshop/Illustrator/Audition).Front end web designMotion graphicsHTML5Microsoft office applications
Functional AccountabilitiesCreative Concept Development and ExecutionCreate design concepts for all visual elements representing Children's National Hospital includes customization based on audience, message, and project goals.Lead all aspects of creative development for assigned projects.Edit and create multimedia elements (graphics/video/audio), manipulate creative artworkUnderstand target audience requirements and translate to enhance development of creative approaches and solutionsCreate components for webManage artwork and direct free lance designers and photographers for special projectsPresent creative concepts to internal and external clients as neededRecommend ways to expand existing collateral and photo/video products to increase engagement/brand awarenessConduct team brainstorming sessions, concept development and design discussion with Marcomm colleaguesLeadership* Work with creative staff to create high value, creative user experiences* Inspire creativity to improve content and how we present our narrative to audiences* Ability to manage project timelines and deliverables to improve efficiencies* Ability to supervise multiple vendors and budgets to meet target goals and costsNew Knowledge, Innovations, and Improvements* Knowledge of video and design software and online trends* Remain up-to-date with current and emerging design and multimedia trendsOrganizational Commitment/IdentificationAnticipate and responds to customer needs; follows up until needs are met
Teamwork/CommunicationDemonstrate collaborative and respectful behavior
Partner with all team members to achieve goals
Receptive to others' ideas and opinions
Performance Improvement/Problem-solvingContribute to a positive work environment
Demonstrate flexibility and willingness to change
Identify opportunities to improve clinical and administrative processes
Make appropriate decisions, using sound judgment
Cost Management/Financial ResponsibilityUse resources efficiently
Search for less costly ways of doing things
SafetySpeak up when team members appear to exhibit unsafe behavior or performance
Continuously validate and verify information needed for decision making or documentation
Stop in the face of uncertainty and takes time to resolve the situation
Demonstrate accurate, clear and timely verbal and written communication
Actively promote safety for patients, families, visitors and co-workers
Attend carefully to important details - practicing Stop, Think, Act and Review in order to self-check behavior and performancePrimary Location: Maryland-Silver Spring Work Locations: Inventa Towers 1 Inventa Place Silver Spring 20910 Job: Non-Clinical Professional Organization: Strategic Operations Position Status: R (Regular) - FT - Full-Time Shift: Day Work Schedule: 9:00am -5:00pm Job Posting: Sep 3, 2024, 5:06:27 PM Full-Time Salary Range: 73070.4 - 121804.8
The Associate Director will report to the Creative Director and work as a member of the Creative Services team to support the production of print, digital and web assets for all marketing needs including proposals, campaigns, presentations and stewardship reports. The Associate Director will support provide project management oversight for the development of materials, through art direction and creative design, and play a key role in project management, materials development, and production to ensure a consistent brand experience for all audiences. Develop, implement, create, strategize, engage and execute all organizational design and production projects to ensure a consistent brand experience for all audiences.Responsible for printed, digital and video assets including collateral, web assets, internally sourced advertising creative, social media graphics, digital display ads, and videographyWork collaboratively with leadership and other members of the organization to ensure an integrated approach on all marketing, communications, video, web, digital and social activities that drive the organization's overall goals per the strategic plan.Qualifications
Minimum EducationBachelor's degree in art-related field (or a minimum of six years in graphic design, multimedia/digital/video design and development). 2-4 years of experience with different types of multimedia (video/graphics/audio).Required Skills/KnowledgeCreative and technical skills to effectively design content across multiple creative platforms. Ability to provide quality assurance of all deliverables and maintain consistent brand identity across all media. Minimum 6 years experience working on content development for print, video, web and other multimedia solutions. Ability to effectively manage multiple projects, on time and within budget. Team-oriented and have a collaborative approach to creative development.Must have functional to advanced knowledge in the following programs:Adobe Creative Cloud (Premiere/After Effects/Photoshop/Illustrator/Audition).Front end web designMotion graphicsHTML5Microsoft office applications
Functional AccountabilitiesCreative Concept Development and ExecutionCreate design concepts for all visual elements representing Children's National Hospital includes customization based on audience, message, and project goals.Lead all aspects of creative development for assigned projects.Edit and create multimedia elements (graphics/video/audio), manipulate creative artworkUnderstand target audience requirements and translate to enhance development of creative approaches and solutionsCreate components for webManage artwork and direct free lance designers and photographers for special projectsPresent creative concepts to internal and external clients as neededRecommend ways to expand existing collateral and photo/video products to increase engagement/brand awarenessConduct team brainstorming sessions, concept development and design discussion with Marcomm colleaguesLeadership* Work with creative staff to create high value, creative user experiences* Inspire creativity to improve content and how we present our narrative to audiences* Ability to manage project timelines and deliverables to improve efficiencies* Ability to supervise multiple vendors and budgets to meet target goals and costsNew Knowledge, Innovations, and Improvements* Knowledge of video and design software and online trends* Remain up-to-date with current and emerging design and multimedia trendsOrganizational Commitment/IdentificationAnticipate and responds to customer needs; follows up until needs are met
Teamwork/CommunicationDemonstrate collaborative and respectful behavior
Partner with all team members to achieve goals
Receptive to others' ideas and opinions
Performance Improvement/Problem-solvingContribute to a positive work environment
Demonstrate flexibility and willingness to change
Identify opportunities to improve clinical and administrative processes
Make appropriate decisions, using sound judgment
Cost Management/Financial ResponsibilityUse resources efficiently
Search for less costly ways of doing things
SafetySpeak up when team members appear to exhibit unsafe behavior or performance
Continuously validate and verify information needed for decision making or documentation
Stop in the face of uncertainty and takes time to resolve the situation
Demonstrate accurate, clear and timely verbal and written communication
Actively promote safety for patients, families, visitors and co-workers
Attend carefully to important details - practicing Stop, Think, Act and Review in order to self-check behavior and performancePrimary Location: Maryland-Silver Spring Work Locations: Inventa Towers 1 Inventa Place Silver Spring 20910 Job: Non-Clinical Professional Organization: Strategic Operations Position Status: R (Regular) - FT - Full-Time Shift: Day Work Schedule: 9:00am -5:00pm Job Posting: Sep 3, 2024, 5:06:27 PM Full-Time Salary Range: 73070.4 - 121804.8