American Nurses Association ANA
Director of Marketing
American Nurses Association ANA, Silver Spring, Maryland, United States, 20900
Career Title: Director of Marketing
Salary Hiring Range
:
Note:
Competitive salary commensurate with experience
FLSA:
Exempt
JOB SUMMARY
The American Nurses Association (ANA) is seeking to hire a Director of Marketing to our MarCom team. In this role you will lead all aspects of integrated marketing communications, and you will work closely with stakeholders, brand, marketing, and communications colleagues as well as external partners, to develop strategies for events, content marketing and marketing campaigns for all entities and stakeholders within the ANA Enterprise.
You will be responsible for managing the day-to-day operations and activities and for the development and execution of integrated and data-driven integrated marketing communications strategies, to drive business objectives, goals/results, and ROI to achieve the goals & objectives of the ANA Enterprise strategic plan.
This is an exciting time of innovation, creativity and growth for ANA. We need proven and demonstrable leadership in MarCom, a strategic, empathetic and confident servant leader. You must possess the experience and ability to model behaviors that encourage and empower honesty, candor and agility to drive change. In addition, you will be empowered to challenge the status quo, up, down and across the enterprise.
If you truly possess the soft and hard skills described above, and you want to be an agent of change that will have a significant and positive impact on more than 5 million nurses nationally and globally, we want to speak with you!
WHAT YOU WILL DO
Develops comprehensive awareness of and relationships with diverse stakeholder community to effectively deliver marketing strategies in support of strategic goals and objectivesDefines, articulates, and implements marketing communications strategies to elevate awareness and understanding of the organization’s mission, goals, and activities for both revenue driven and mission driven activitiesOversees the planning, development, and execution of omnichannel marketing strategies for new and existing products, services, programs, and campaigns, driving meaningful progress and growthRole models a digital-first and data driven philosophy across marketing communications strategies and channelsPartners across the Marketing and Communications team to help activate brand strategy through program, product as well as service focused campaigns and activitiesWorks directly with executive-level clients to validate and regularly update strategic objectives as needed and fosters a high degree of stakeholder engagement through externally facing omni-channel marketing and communications mechanismsCollaborates brand, marketing, and communications colleagues to ensure strategic, integrated planning, execution, analysis to optimize efficient operations and impactResponsible for recruiting, hiring, retaining, and supervising individuals in the team and providing coaching, mentoring and feedback to team membersShapes data ROI reporting to provide insights on attribution, campaigns, and disseminating this information to business partners to better inform them of the work, results, and ROI. Leverages data to perform analytics and drive data-based decision making.Manages budget responsibilities as appropriate to minimize expenses, meet business goals, and maximize ROIResponsible for performing general market research to keep abreast of trends and marketing and communications movements, and analysis to remain competitiveEstablishes, communicates, and implements best practices in partnership with digital customer experience capability to further our customer-first, digital-first roadmapWHAT YOU BRING TO ANA
Education:
An undergraduate degree from a 4-year institution required (in advertising, marketing or communications preferred), master’s degree preferred
Minimum of 12 years overall product or service marketing experience, 15+ preferred, with a minimum of 5 years managing a marketing team of 8-10+ preferredAssociation experience and healthcare or nursing professional knowledge desirable but not necessaryDemonstrated and proven leadership and organizing skillsAnalytical and creative thinkerExceptional understanding of the digital landscape including email marketing, content marketing, lead generation, social media, and digital advertisingExcellent visual presentation and writing skills, and the ability to express complex information in a straightforward wayDemonstrated experience segmenting and targeting audiences and markets to serve relevant messages and contentDemonstrated ability to work with diverse clientsDemonstrated ability to build trusted advisor relationships with clientsStrong customer service skills and customer relationship management experienceAbility to effectively prioritize and execute tasks in a high-pressure environmentAbility to learn at a fast pace and to communicate effectively both written and verballyUnderstanding of enterprise-level IT principles and omni-channel marketing best practicesUnparalleled attention to detailEffective communication and interpersonal skillsProficiency with Microsoft Office softwareStrong project management skills and organizationStrong work ethic and positive attitudeCollegial, positive, innovative work styleAbility to multi-task without losing critical attention to detailAbility to work collaboratively with org-wide teams in a fast-paced work environmentFlexibility and diplomacy in dealing with changing priorities and demanding workloadPreferred Skills & Experience
Coaching, Mentoring, Managing Processes, Initiative-taking, Marketing Plan, Marketing Strategy, Customer Focus, Marketing Research, Statistical Analysis, Developing Budgets, Financial Planning and Strategy, Stakeholder Management
WHAT ANA OFFERS YOU
Join us and become a “Nurse Advocate” for the more than 5 million Registered Nurses in the United StatesEvery role within ANA contributes to a healthier world through the “Power of Nurses”An opportunity to help transform a 125-year-old organization to meet the future needs and demands within Health CareDeep commitment to DEIBABe a role model for embracing and empowering the uniqueness of every employeeContinuously innovating through creative and strategic initiativesExceptional benefits including, but not limited to 401K retirement contributions of up to 7%, generous PTO which includes the week-off between Dec 25th and Jan 1st, in addition to Personal Days-off, 11 paid Holidays, excellent health/medical benefits, and much moreCommitment to your career development and advancement through ANA learning and development programs (internally and externally)
Work Schedule:
Hybrid employees must work a minimum of 20% in the office.
Location:
New Office Location
: 8403 Colesville Road, Suite 500, Silver Spring, MD 20910
Learn more about the American Nurses Association Enterprise
:
https://www.nursingworld.org/ana-enterprise-jobs/
https://www.linkedin.com/company/american-nurses-association
The American Nurses Association Enterprise
:
Founded in 1896, The ANA Enterprise is the family of non-profit companies that comprise the American Nurses Association: the American Nurses Association (ANA), the American Nurses Credentialing Center (ANCC), and the American Nurses Foundation. The ANA Enterprise leverages the combined strength of each to drive excellence in practice and ensure nurses’ voices and vision are recognized by policy leaders, industry influencers, and employers.
Equal Opportunity Employer
:
The ANA is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
Salary Hiring Range
:
Note:
Competitive salary commensurate with experience
FLSA:
Exempt
JOB SUMMARY
The American Nurses Association (ANA) is seeking to hire a Director of Marketing to our MarCom team. In this role you will lead all aspects of integrated marketing communications, and you will work closely with stakeholders, brand, marketing, and communications colleagues as well as external partners, to develop strategies for events, content marketing and marketing campaigns for all entities and stakeholders within the ANA Enterprise.
You will be responsible for managing the day-to-day operations and activities and for the development and execution of integrated and data-driven integrated marketing communications strategies, to drive business objectives, goals/results, and ROI to achieve the goals & objectives of the ANA Enterprise strategic plan.
This is an exciting time of innovation, creativity and growth for ANA. We need proven and demonstrable leadership in MarCom, a strategic, empathetic and confident servant leader. You must possess the experience and ability to model behaviors that encourage and empower honesty, candor and agility to drive change. In addition, you will be empowered to challenge the status quo, up, down and across the enterprise.
If you truly possess the soft and hard skills described above, and you want to be an agent of change that will have a significant and positive impact on more than 5 million nurses nationally and globally, we want to speak with you!
WHAT YOU WILL DO
Develops comprehensive awareness of and relationships with diverse stakeholder community to effectively deliver marketing strategies in support of strategic goals and objectivesDefines, articulates, and implements marketing communications strategies to elevate awareness and understanding of the organization’s mission, goals, and activities for both revenue driven and mission driven activitiesOversees the planning, development, and execution of omnichannel marketing strategies for new and existing products, services, programs, and campaigns, driving meaningful progress and growthRole models a digital-first and data driven philosophy across marketing communications strategies and channelsPartners across the Marketing and Communications team to help activate brand strategy through program, product as well as service focused campaigns and activitiesWorks directly with executive-level clients to validate and regularly update strategic objectives as needed and fosters a high degree of stakeholder engagement through externally facing omni-channel marketing and communications mechanismsCollaborates brand, marketing, and communications colleagues to ensure strategic, integrated planning, execution, analysis to optimize efficient operations and impactResponsible for recruiting, hiring, retaining, and supervising individuals in the team and providing coaching, mentoring and feedback to team membersShapes data ROI reporting to provide insights on attribution, campaigns, and disseminating this information to business partners to better inform them of the work, results, and ROI. Leverages data to perform analytics and drive data-based decision making.Manages budget responsibilities as appropriate to minimize expenses, meet business goals, and maximize ROIResponsible for performing general market research to keep abreast of trends and marketing and communications movements, and analysis to remain competitiveEstablishes, communicates, and implements best practices in partnership with digital customer experience capability to further our customer-first, digital-first roadmapWHAT YOU BRING TO ANA
Education:
An undergraduate degree from a 4-year institution required (in advertising, marketing or communications preferred), master’s degree preferred
Minimum of 12 years overall product or service marketing experience, 15+ preferred, with a minimum of 5 years managing a marketing team of 8-10+ preferredAssociation experience and healthcare or nursing professional knowledge desirable but not necessaryDemonstrated and proven leadership and organizing skillsAnalytical and creative thinkerExceptional understanding of the digital landscape including email marketing, content marketing, lead generation, social media, and digital advertisingExcellent visual presentation and writing skills, and the ability to express complex information in a straightforward wayDemonstrated experience segmenting and targeting audiences and markets to serve relevant messages and contentDemonstrated ability to work with diverse clientsDemonstrated ability to build trusted advisor relationships with clientsStrong customer service skills and customer relationship management experienceAbility to effectively prioritize and execute tasks in a high-pressure environmentAbility to learn at a fast pace and to communicate effectively both written and verballyUnderstanding of enterprise-level IT principles and omni-channel marketing best practicesUnparalleled attention to detailEffective communication and interpersonal skillsProficiency with Microsoft Office softwareStrong project management skills and organizationStrong work ethic and positive attitudeCollegial, positive, innovative work styleAbility to multi-task without losing critical attention to detailAbility to work collaboratively with org-wide teams in a fast-paced work environmentFlexibility and diplomacy in dealing with changing priorities and demanding workloadPreferred Skills & Experience
Coaching, Mentoring, Managing Processes, Initiative-taking, Marketing Plan, Marketing Strategy, Customer Focus, Marketing Research, Statistical Analysis, Developing Budgets, Financial Planning and Strategy, Stakeholder Management
WHAT ANA OFFERS YOU
Join us and become a “Nurse Advocate” for the more than 5 million Registered Nurses in the United StatesEvery role within ANA contributes to a healthier world through the “Power of Nurses”An opportunity to help transform a 125-year-old organization to meet the future needs and demands within Health CareDeep commitment to DEIBABe a role model for embracing and empowering the uniqueness of every employeeContinuously innovating through creative and strategic initiativesExceptional benefits including, but not limited to 401K retirement contributions of up to 7%, generous PTO which includes the week-off between Dec 25th and Jan 1st, in addition to Personal Days-off, 11 paid Holidays, excellent health/medical benefits, and much moreCommitment to your career development and advancement through ANA learning and development programs (internally and externally)
Work Schedule:
Hybrid employees must work a minimum of 20% in the office.
Location:
New Office Location
: 8403 Colesville Road, Suite 500, Silver Spring, MD 20910
Learn more about the American Nurses Association Enterprise
:
https://www.nursingworld.org/ana-enterprise-jobs/
https://www.linkedin.com/company/american-nurses-association
The American Nurses Association Enterprise
:
Founded in 1896, The ANA Enterprise is the family of non-profit companies that comprise the American Nurses Association: the American Nurses Association (ANA), the American Nurses Credentialing Center (ANCC), and the American Nurses Foundation. The ANA Enterprise leverages the combined strength of each to drive excellence in practice and ensure nurses’ voices and vision are recognized by policy leaders, industry influencers, and employers.
Equal Opportunity Employer
:
The ANA is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.