Oticon
Channel Marketing Manager
Oticon, Somerset, New Jersey, us, 08875
Channel Marketing Manager
Department
EPOS
Job Locations
US
Job ID
2024-21991
Overview
EPOS is an audio and video solution company developing and selling devices for business professionals and the gaming community. Based on leading and advanced technologies, the Danish founded company delivers high-end audio and video solutions with design, technology and performance as paramount parameters. The establishment of EPOS is based on the decision to let the business segments of the joint venture known as Sennheiser Communications between Sennheiser electronic GmbH & Co. KG and Demant A/S evolve in different set-ups. Alongside the introduction of a new own-branded portfolio, EPOS continues to sell the current Sennheiser Communications portfolio co-branded as EPOS I SENNHEISER. EPOS is part of the Demant Group a world-leading audio and hearing technology group. As such, it builds on more than 115 years of experience of working with innovation and sound. With headquarters in Copenhagen, Denmark, EPOS operates in a global market with offices and partners in more than 30 countries.More information about EPOS at
http://www.eposaudio.comThe Channel Marketing Manager is responsible for local channel- and trade marketing execution - support sales on how best to facilitate growth and retention in our distribution. Ensuring an optimized customer journey and sales funnel experience while remaining focus on growing our awareness, engagement and retention in the channel through partner program, trade marketing activities and customer lead generation campaigns in local markets. Execution of local agreed marketing budget for channel and trade marketing which includes; MDF funds to partners, and trade activities, incentives, trial programs etc. A strong commitment to ROI and evaluation of our activities, and continuously improving our go-to-market efforts.Responsibilities
MarketLiaising with local sales on how best to support growth and retention through Channel/trade and customer lead generation campaigns in local markets
Building a strong relationship to our partners, and create individual marketing plans with our key partners, while ensuring all partners are informed, engaged and excited about product launches, brand and collaboration.Ensure Marketing material & campaigns are implemented and rolled out in the channel with the needed local adaption (translation, promotion, product focus etc) needed for success.Supporting the sales funnel with MDF funds to partners, and trade activities like: Focus days, trade sales floor events, incentives, trial programs, campaigns, promotions etc.Ensure ROI on channel initiatives are continuously improved and evaluated, and solid reporting attained from our partners on our activities.Be the brand ambassador in the channel, ensuring material developed by partners are according to brand guidelines. Act as a sparring partner to the channel, challenging to improve future marketing activations by benchmarking data points available.Execution of local agreed marketing budget for channel & trade. (MDF allocation to partners)
Internal relationships and collaborationReach local sales goals together with Channel Account Managers (CAM's), Distribution Managers and sales professionals in the regionDevelop channel partner marketing plans with select channel partners and distributors (in collaboration with CAM's and Distribution managers)Ensure scale in region by grouping initiatives (events, incentives, campaigns, promotions) together with head of sales & channelsProvide input for the Global/Regional marketing strategy and budgetProvide input for the local sales and marketing strategiesShare best practice with regional marketing manager and Channel Marketing Managers across countriesQualifications
Four-year college degree with a concentration in Marketing Communication, Project Management or equivalent work experience.Has strong and proven problem-solving skillsThrives at the opportunity and harnesses the ability to work in a fast-paced environment with excellent time management and organizational skillsHas 1+ years of prior working experience / knowledge of Distribution Channel, Resellers, Direct Market re-sellersTravel 10% with some international travel is to be expectedEPOS is an Equal Opportunity / Affirmative Action employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.Need help finding the right job?
We can recommend jobs specifically for you!Click here to get started.
Department
EPOS
Job Locations
US
Job ID
2024-21991
Overview
EPOS is an audio and video solution company developing and selling devices for business professionals and the gaming community. Based on leading and advanced technologies, the Danish founded company delivers high-end audio and video solutions with design, technology and performance as paramount parameters. The establishment of EPOS is based on the decision to let the business segments of the joint venture known as Sennheiser Communications between Sennheiser electronic GmbH & Co. KG and Demant A/S evolve in different set-ups. Alongside the introduction of a new own-branded portfolio, EPOS continues to sell the current Sennheiser Communications portfolio co-branded as EPOS I SENNHEISER. EPOS is part of the Demant Group a world-leading audio and hearing technology group. As such, it builds on more than 115 years of experience of working with innovation and sound. With headquarters in Copenhagen, Denmark, EPOS operates in a global market with offices and partners in more than 30 countries.More information about EPOS at
http://www.eposaudio.comThe Channel Marketing Manager is responsible for local channel- and trade marketing execution - support sales on how best to facilitate growth and retention in our distribution. Ensuring an optimized customer journey and sales funnel experience while remaining focus on growing our awareness, engagement and retention in the channel through partner program, trade marketing activities and customer lead generation campaigns in local markets. Execution of local agreed marketing budget for channel and trade marketing which includes; MDF funds to partners, and trade activities, incentives, trial programs etc. A strong commitment to ROI and evaluation of our activities, and continuously improving our go-to-market efforts.Responsibilities
MarketLiaising with local sales on how best to support growth and retention through Channel/trade and customer lead generation campaigns in local markets
Building a strong relationship to our partners, and create individual marketing plans with our key partners, while ensuring all partners are informed, engaged and excited about product launches, brand and collaboration.Ensure Marketing material & campaigns are implemented and rolled out in the channel with the needed local adaption (translation, promotion, product focus etc) needed for success.Supporting the sales funnel with MDF funds to partners, and trade activities like: Focus days, trade sales floor events, incentives, trial programs, campaigns, promotions etc.Ensure ROI on channel initiatives are continuously improved and evaluated, and solid reporting attained from our partners on our activities.Be the brand ambassador in the channel, ensuring material developed by partners are according to brand guidelines. Act as a sparring partner to the channel, challenging to improve future marketing activations by benchmarking data points available.Execution of local agreed marketing budget for channel & trade. (MDF allocation to partners)
Internal relationships and collaborationReach local sales goals together with Channel Account Managers (CAM's), Distribution Managers and sales professionals in the regionDevelop channel partner marketing plans with select channel partners and distributors (in collaboration with CAM's and Distribution managers)Ensure scale in region by grouping initiatives (events, incentives, campaigns, promotions) together with head of sales & channelsProvide input for the Global/Regional marketing strategy and budgetProvide input for the local sales and marketing strategiesShare best practice with regional marketing manager and Channel Marketing Managers across countriesQualifications
Four-year college degree with a concentration in Marketing Communication, Project Management or equivalent work experience.Has strong and proven problem-solving skillsThrives at the opportunity and harnesses the ability to work in a fast-paced environment with excellent time management and organizational skillsHas 1+ years of prior working experience / knowledge of Distribution Channel, Resellers, Direct Market re-sellersTravel 10% with some international travel is to be expectedEPOS is an Equal Opportunity / Affirmative Action employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.Need help finding the right job?
We can recommend jobs specifically for you!Click here to get started.