Inizio Evoke
Associate Creative Director, Copy San Francisco, California Creative
Inizio Evoke, San Francisco, California, United States, 94199
In the journey of life, your career should make a difference.At Inizio Evoke, we come together—to do the best work, in the best possible place. We're all in. Because it's everyone's role to make health more human.
About the Opportunity
The Associate Creative Director, Copy (ACD Copy) is a team leader responsible for overseeing all copy development, ensuring overall quality of content and style to meet on our clients' goals. As the ACD Copy, you will work in partnership with art leadership to generate advertising campaigns that can support relevant tactics. As ACD Copy, you are expected to understand and contribute to the visual expression of the ideas you put forth. You are a master brand product information specialist and able to approach Medical/Legal/Regulatory (MLR) review with forethought. This role can be hybrid in San Francisco or fully remote and reports to the VP, Creative Director. You will need to work West Coast hours and will be occasionally asked to travel to the client (in San Francisco).
Roles and Responsibilities:
Concept and create campaigns for multiple channels
Structure a complete narrative across multiple touch points
Bring new ideas appropriate to our clients' marketing strategy and brand tone
Master presentation skills with the goal of selling great work through storytelling. Strong partner with their art cohort to present work that surprises and excites
Support planning and strategy in the development of creative or project briefs
Participate in the evolution of brand personality and positioning
Contribute to the daily execution of the workload
Oversee creativity, consistency and quality of creative developed on assigned accounts, from assigned teams
Uphold process for manuscript management. Ensure direct reports follow process.
Drive creative team to explore multiple extensions of campaign in tactical execution
Comfortable mentoring direct reports on the needs of each channel
Work with CD/GCD to set priorities and manage workloads for direct reports and self
Participate in daily efforts on a pitch team and attend pitches
Participate in brand planning meetings with client. Collaborate with Planning and Strategy to establish and implement year-long strategic goals
What you'll bring:
7+ years of experience in marketing/advertising communications on a full range of tactics
Write clear, cohesive creative copy for multiple channels (print, digital, broadcast)
Experience writing for HCPs
Strong presentation skills, and understanding of client management and creative negotiation
Ability to oversee others executing multiple projects and independently manage complex projects assigned
Ability to understand timelines and proposed budgets and provide actionable feedback
Understand how to use and apply medical references and validate with Medical Editor partner ahead of MLR submissions
Knowledge of AMA style
Understand the principles of production (print, online, broadcast)
What we'll do:
Our goal is to provide you with the best possible support in an environment where you will grow and thrive. Our culture is entrepreneurial – embracing the uniqueness of each individual. We aim to build an environment that is nurturing and inclusive and to ensure that you will have equal opportunities from the beginning of the recruitment process to the end of each day, every day.
Inizio Evoke provides an exciting and flexible work environment, great compensation packages and outstanding company paid benefits including medical, dental, 401(k), tuition reimbursement and flexible time off.
At Inizio Evoke, we're all in this together—to do the best work possible, in the best possible work place. Are you ready to join us?
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
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About the Opportunity
The Associate Creative Director, Copy (ACD Copy) is a team leader responsible for overseeing all copy development, ensuring overall quality of content and style to meet on our clients' goals. As the ACD Copy, you will work in partnership with art leadership to generate advertising campaigns that can support relevant tactics. As ACD Copy, you are expected to understand and contribute to the visual expression of the ideas you put forth. You are a master brand product information specialist and able to approach Medical/Legal/Regulatory (MLR) review with forethought. This role can be hybrid in San Francisco or fully remote and reports to the VP, Creative Director. You will need to work West Coast hours and will be occasionally asked to travel to the client (in San Francisco).
Roles and Responsibilities:
Concept and create campaigns for multiple channels
Structure a complete narrative across multiple touch points
Bring new ideas appropriate to our clients' marketing strategy and brand tone
Master presentation skills with the goal of selling great work through storytelling. Strong partner with their art cohort to present work that surprises and excites
Support planning and strategy in the development of creative or project briefs
Participate in the evolution of brand personality and positioning
Contribute to the daily execution of the workload
Oversee creativity, consistency and quality of creative developed on assigned accounts, from assigned teams
Uphold process for manuscript management. Ensure direct reports follow process.
Drive creative team to explore multiple extensions of campaign in tactical execution
Comfortable mentoring direct reports on the needs of each channel
Work with CD/GCD to set priorities and manage workloads for direct reports and self
Participate in daily efforts on a pitch team and attend pitches
Participate in brand planning meetings with client. Collaborate with Planning and Strategy to establish and implement year-long strategic goals
What you'll bring:
7+ years of experience in marketing/advertising communications on a full range of tactics
Write clear, cohesive creative copy for multiple channels (print, digital, broadcast)
Experience writing for HCPs
Strong presentation skills, and understanding of client management and creative negotiation
Ability to oversee others executing multiple projects and independently manage complex projects assigned
Ability to understand timelines and proposed budgets and provide actionable feedback
Understand how to use and apply medical references and validate with Medical Editor partner ahead of MLR submissions
Knowledge of AMA style
Understand the principles of production (print, online, broadcast)
What we'll do:
Our goal is to provide you with the best possible support in an environment where you will grow and thrive. Our culture is entrepreneurial – embracing the uniqueness of each individual. We aim to build an environment that is nurturing and inclusive and to ensure that you will have equal opportunities from the beginning of the recruitment process to the end of each day, every day.
Inizio Evoke provides an exciting and flexible work environment, great compensation packages and outstanding company paid benefits including medical, dental, 401(k), tuition reimbursement and flexible time off.
At Inizio Evoke, we're all in this together—to do the best work possible, in the best possible work place. Are you ready to join us?
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
#J-18808-Ljbffr