Midwest City
Communications & Marketing Director
Midwest City, Midwest City, Oklahoma, United States,
JOB DESCRIPTION:
DIRECTOR OF MARKETING AND COMMUNICATIONS
DEPARTMENT:
MID-DEL TECHNOLOGY CENTER
SALARY SCHEDULE:
MDTC DIRECTOR SCHEDULE
FLSA STATUS:
EXEMPT
SAFETY-SENSITIVE:
YES
POSITION SUMMARY:
The Marketing Director is a professional leader responsible for leading, overseeing and guiding all marketing efforts at Mid-Del Technology Center (MDTC). This role involves developing and executing comprehensive marketing strategies, coordinating marketing activities, and creating a robust marketing plan to enhance MDTC's visibility and growth. The Marketing Director will lead both the traditional and non-traditional marketing efforts ranging from print materials, digital media, social media, website, and community events to ensure alignment with MDTC's strategic plan and goals while maintaining high standards across all delivery arms.
This role also involves guiding the leadership team in the development of important technology center documents and opportunities, including CareerTech's accreditation application, post-accreditation monitoring, and Tech Center grants and OkACTE awards for MDTC and its staff.
This position works on a 235-day contract (12 months) with a daily schedule of 7:30am-4:00pm (some evenings & weekends required).
QUALIFICATION REQUIREMENTS:Bachelor's degree
from a four-year college or university in Marketing and Communications or a related field,
or
at least
5 years of recent experience
in marketing, including developing content.Knowledge of the CareerTech System strongly preferred.Experience working with and managing digital media, social media platforms and website content.Supervisory and project management experience preferred.Strong strategic thinking, planning, attention to detail and organizational skills.Outstanding written & verbal interpersonal and customer service skills.
ESSENTIAL DUTIES AND RESPONSIBILITIES:Develop and implement a robust marketing plan encompassing traditional and non-traditional methods, including print materials, digital media, social media, website management, and community events.Maintain high standards across all marketing channels, ensuring consistency with MDTC's brand identity.Lead and motivate the marketing/hospitality team while fostering a work environment of collaboration, high performance and positivity while providing excellent customer service to our clients.Engage with internal and external stakeholders to promote MDTC's offerings and initiatives.Create a detailed budget plan that outlines expected costs for campaigns, events, advertising, and other marketing activities, manage the marketing budget and regularly review and adjust the budget based on campaign performance and emerging MDTC opportunities.Serve as the MDTC representative and actively engage in CareerTech statewide marketing meetings, local marketing meetings and community events.Coordinate and attend events to take photographs and gather necessary information to post across our social media platforms and website as well as send press releases to the appropriate outlets when necessary. Keep the website and marketing channels up to date with current information.Serve on the MDTC Leadership Team and actively engage in leadership team meetings, contributing to strategic planning and decision-making.Manage and guide the leadership team in the development of CareerTech's accreditation application, post accreditation monitoring, Tech Center grants/financial opportunities as well as OKACTE awards for MDTC and its staff.Other duties as assigned.
LANGUAGE SKILLS:
Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents. Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community. Ability to write speeches and articles for publication that conform to prescribed style and format. Ability to effectively present information to top management, public groups, and/or boards of directors.
MATHEMATICAL SKILLS:
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.
REASONING ABILITY:
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, schedule form, or blueprint form.
PHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; and talk or hear. The employee frequently is required to stand, walk, climb or balance, and stoop, kneel, crouch, or crawl. The employee is occasionally required to sit.
The employee must frequently lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
WORK ENVIRONMENT:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly exposed to fume or airborne particles. The employee frequently works in high, precarious places and in outside weather conditions. The employee frequently works near moving mechanical parts, extreme cold (including outdoors), extreme heat (including direct sunlight), risk of electrical shock and vibration.
The noise level in the work environment will vary from somewhat loud to extremely loud.
To ensure continuity of services, remote work may be necessary in the event of a health crisis or disruptive situation that requires the closing of school and/or office buildings. An employee's eligibility for remote work will be determined by the superintendent of schools. Expectations and guidelines for remote work will be distributed by the employee's supervisor, based on his/her role and responsibilities.
DISCLAIMER:
Please note that job descriptions are not intended, and should not be construed, to be exhaustive lists of all responsibilities, skills, efforts, or working conditions associated with a job. They are intended to be accurate reflections of those principal job elements essential for making fair hiring and pay decisions. Reasonable accommodations may be made to enable individuals with disa
DIRECTOR OF MARKETING AND COMMUNICATIONS
DEPARTMENT:
MID-DEL TECHNOLOGY CENTER
SALARY SCHEDULE:
MDTC DIRECTOR SCHEDULE
FLSA STATUS:
EXEMPT
SAFETY-SENSITIVE:
YES
POSITION SUMMARY:
The Marketing Director is a professional leader responsible for leading, overseeing and guiding all marketing efforts at Mid-Del Technology Center (MDTC). This role involves developing and executing comprehensive marketing strategies, coordinating marketing activities, and creating a robust marketing plan to enhance MDTC's visibility and growth. The Marketing Director will lead both the traditional and non-traditional marketing efforts ranging from print materials, digital media, social media, website, and community events to ensure alignment with MDTC's strategic plan and goals while maintaining high standards across all delivery arms.
This role also involves guiding the leadership team in the development of important technology center documents and opportunities, including CareerTech's accreditation application, post-accreditation monitoring, and Tech Center grants and OkACTE awards for MDTC and its staff.
This position works on a 235-day contract (12 months) with a daily schedule of 7:30am-4:00pm (some evenings & weekends required).
QUALIFICATION REQUIREMENTS:Bachelor's degree
from a four-year college or university in Marketing and Communications or a related field,
or
at least
5 years of recent experience
in marketing, including developing content.Knowledge of the CareerTech System strongly preferred.Experience working with and managing digital media, social media platforms and website content.Supervisory and project management experience preferred.Strong strategic thinking, planning, attention to detail and organizational skills.Outstanding written & verbal interpersonal and customer service skills.
ESSENTIAL DUTIES AND RESPONSIBILITIES:Develop and implement a robust marketing plan encompassing traditional and non-traditional methods, including print materials, digital media, social media, website management, and community events.Maintain high standards across all marketing channels, ensuring consistency with MDTC's brand identity.Lead and motivate the marketing/hospitality team while fostering a work environment of collaboration, high performance and positivity while providing excellent customer service to our clients.Engage with internal and external stakeholders to promote MDTC's offerings and initiatives.Create a detailed budget plan that outlines expected costs for campaigns, events, advertising, and other marketing activities, manage the marketing budget and regularly review and adjust the budget based on campaign performance and emerging MDTC opportunities.Serve as the MDTC representative and actively engage in CareerTech statewide marketing meetings, local marketing meetings and community events.Coordinate and attend events to take photographs and gather necessary information to post across our social media platforms and website as well as send press releases to the appropriate outlets when necessary. Keep the website and marketing channels up to date with current information.Serve on the MDTC Leadership Team and actively engage in leadership team meetings, contributing to strategic planning and decision-making.Manage and guide the leadership team in the development of CareerTech's accreditation application, post accreditation monitoring, Tech Center grants/financial opportunities as well as OKACTE awards for MDTC and its staff.Other duties as assigned.
LANGUAGE SKILLS:
Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents. Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community. Ability to write speeches and articles for publication that conform to prescribed style and format. Ability to effectively present information to top management, public groups, and/or boards of directors.
MATHEMATICAL SKILLS:
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.
REASONING ABILITY:
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, schedule form, or blueprint form.
PHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; and talk or hear. The employee frequently is required to stand, walk, climb or balance, and stoop, kneel, crouch, or crawl. The employee is occasionally required to sit.
The employee must frequently lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
WORK ENVIRONMENT:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly exposed to fume or airborne particles. The employee frequently works in high, precarious places and in outside weather conditions. The employee frequently works near moving mechanical parts, extreme cold (including outdoors), extreme heat (including direct sunlight), risk of electrical shock and vibration.
The noise level in the work environment will vary from somewhat loud to extremely loud.
To ensure continuity of services, remote work may be necessary in the event of a health crisis or disruptive situation that requires the closing of school and/or office buildings. An employee's eligibility for remote work will be determined by the superintendent of schools. Expectations and guidelines for remote work will be distributed by the employee's supervisor, based on his/her role and responsibilities.
DISCLAIMER:
Please note that job descriptions are not intended, and should not be construed, to be exhaustive lists of all responsibilities, skills, efforts, or working conditions associated with a job. They are intended to be accurate reflections of those principal job elements essential for making fair hiring and pay decisions. Reasonable accommodations may be made to enable individuals with disa