Shepherd
Marketing Lead
Shepherd, San Francisco, California, United States, 94199
About Shepherd
Our mission is to create the first comprehensive platform that combines top-tier insurance offerings with world-class software so commercial businesses can manage risk and prevent losses. We're starting with the $10T commercial construction industry.
Our thesis is that technology can solve the sustainability challenges facing commercial insurance, and to accomplish this we're building a platform that incentivizes our clients to adopt the best tools when they buy our coverage. Across construction and other commercial markets, technology is available but fundamentally underutilized, despite the potential for improving loss outcomes and stopping this crisis.
To date, Shepherd has raised $20M+ from top tier VCs including Y-Combinator, Susa Ventures, Spark Capital, Costanoa Ventures, Era Ventures, Greenlight RE and Intact Ventures.
About You
We're looking for the first marketing leader at Shepherd. We believe the best marketers are polymaths with diverse work experiences. They use their expertise in multiple areas and historic perspective to draw connections across the business in order to unlock new levers of growth.
In this role you will work cross-functionally with our insurance, underwriting, product, and engineering teams to take ownership of Shepherd's brand, product marketing, digital marketing, and external content. This is a unique and exciting opportunity to join a dynamic Series A stage startup experiencing rapid growth across a diverse set of product offerings.
This is an in-person role from our San Francisco office.
You would be a dream candidate if...5+ years in a marketing leadership role at a software, insurance, or fintech (financial services) business2+ years in a product marketing (PMM) specific roleDirect experience with life cycle / ABM / partner marketingBachelor's or master's degree (or relevant work experience)Strong business acumen and willingness to operate in unstructured environments where you'll own projects independentlyWillingness to create and own copywritingStrong sense of designOrganized and have the ability to manage multiple tasks/projects simultaneouslyResponsibilities
Shepherd is building a better and faster way to underwrite commercial insurance for high-hazard businesses, including using novel data sources. Our products are supported by a full-stack platform purpose built to launch and support everything from submission intake to policy issuance. Shepherd leverages its technology to make quick, informed, underwriting decisions. Finally, we pair our insurance products with native software (SaaS) solutions that help improve client outcomes and differentiate our offerings in the marketplace.
The successful marketing candidate will:
Wear many hats, acting as a marketing generalist and first dedicated marketing leader for the companyDevelop a comprehensive marketing strategy and plan for the organization with measurable resultsTake ownership of Shepherd's external narrative and product framing as well as direct marketing campaignsCarefully apply Shepherd's brand and story to various product surface areasManage internal and external resources to develop campaigns or marketing initiativesCreate unique events or customer experiences that drive growth and brand awarenessWork closely with the Shepherd underwriting team to supplement outreach (production) effortsEasily identify connections between various parts of the insurance stakeholder chain and incorporate those insights into marketing strategyBe responsible for growth oriented KPIs and other measurable outputsTake an active role in company leadershipBe adaptable and creative in a fast paced startup environmentEffectively communicate with underwriting, product and engineering teams
Benefits
Premium Healthcare100% contribution to top-tier health, dental, and vision
Unlimited PTOFlexibility to take the time off, recharge, and perform
SF, NYC, or NJ OfficesPremium office spaces on both coasts with daily lunches provided
Professional DevelopmentAccess to premium coaching including leadership development
401(k) PlanCompetitive 401(k) plan offered
The pay range for this role is:
180,000 - 220,000 USD per year (San Francisco)
Our mission is to create the first comprehensive platform that combines top-tier insurance offerings with world-class software so commercial businesses can manage risk and prevent losses. We're starting with the $10T commercial construction industry.
Our thesis is that technology can solve the sustainability challenges facing commercial insurance, and to accomplish this we're building a platform that incentivizes our clients to adopt the best tools when they buy our coverage. Across construction and other commercial markets, technology is available but fundamentally underutilized, despite the potential for improving loss outcomes and stopping this crisis.
To date, Shepherd has raised $20M+ from top tier VCs including Y-Combinator, Susa Ventures, Spark Capital, Costanoa Ventures, Era Ventures, Greenlight RE and Intact Ventures.
About You
We're looking for the first marketing leader at Shepherd. We believe the best marketers are polymaths with diverse work experiences. They use their expertise in multiple areas and historic perspective to draw connections across the business in order to unlock new levers of growth.
In this role you will work cross-functionally with our insurance, underwriting, product, and engineering teams to take ownership of Shepherd's brand, product marketing, digital marketing, and external content. This is a unique and exciting opportunity to join a dynamic Series A stage startup experiencing rapid growth across a diverse set of product offerings.
This is an in-person role from our San Francisco office.
You would be a dream candidate if...5+ years in a marketing leadership role at a software, insurance, or fintech (financial services) business2+ years in a product marketing (PMM) specific roleDirect experience with life cycle / ABM / partner marketingBachelor's or master's degree (or relevant work experience)Strong business acumen and willingness to operate in unstructured environments where you'll own projects independentlyWillingness to create and own copywritingStrong sense of designOrganized and have the ability to manage multiple tasks/projects simultaneouslyResponsibilities
Shepherd is building a better and faster way to underwrite commercial insurance for high-hazard businesses, including using novel data sources. Our products are supported by a full-stack platform purpose built to launch and support everything from submission intake to policy issuance. Shepherd leverages its technology to make quick, informed, underwriting decisions. Finally, we pair our insurance products with native software (SaaS) solutions that help improve client outcomes and differentiate our offerings in the marketplace.
The successful marketing candidate will:
Wear many hats, acting as a marketing generalist and first dedicated marketing leader for the companyDevelop a comprehensive marketing strategy and plan for the organization with measurable resultsTake ownership of Shepherd's external narrative and product framing as well as direct marketing campaignsCarefully apply Shepherd's brand and story to various product surface areasManage internal and external resources to develop campaigns or marketing initiativesCreate unique events or customer experiences that drive growth and brand awarenessWork closely with the Shepherd underwriting team to supplement outreach (production) effortsEasily identify connections between various parts of the insurance stakeholder chain and incorporate those insights into marketing strategyBe responsible for growth oriented KPIs and other measurable outputsTake an active role in company leadershipBe adaptable and creative in a fast paced startup environmentEffectively communicate with underwriting, product and engineering teams
Benefits
Premium Healthcare100% contribution to top-tier health, dental, and vision
Unlimited PTOFlexibility to take the time off, recharge, and perform
SF, NYC, or NJ OfficesPremium office spaces on both coasts with daily lunches provided
Professional DevelopmentAccess to premium coaching including leadership development
401(k) PlanCompetitive 401(k) plan offered
The pay range for this role is:
180,000 - 220,000 USD per year (San Francisco)