Amazon
Head of Brand, PV Sports Marketing
Amazon, Culver City, California, United States, 90232
Description
Amazon Prime Video is seeking a dynamic and innovative Head of Brand for Prime Video Sports. This critical leadership role is responsible for shaping and driving the brand strategy for Prime Video's sports offerings. The ideal candidate will be a visionary leader with a passion for sports and a proven track record in brand management, particularly in digital media and entertainment. As the Head of Brand, you will play a critical role in defining the brand's voice, positioning, and messaging strategy to elevate Prime Video Sports as the premier destination for live sports streaming. You will work closely with creative leadership to bring to life a vibrant and ownable brand expression that breaks through, is forward-thinking and dynamically scalable. Additionally, this role will be depended on to forecast and plan marketing communications in order to best leverage strategic opportunities for the brand.
Key job responsibilities
• Brand Strategy & Vision: Develop and execute a comprehensive brand strategy for Prime Video Sports, aligning with the broader Prime Video and Amazon brand ethos.
• Team Leadership: Guide and inspire a cross-functional team of brand managers, creative professionals, and marketers to deliver breakthrough brand thinking, expressions and experiences.
• Global Brand Positioning: Establish and maintain a consistent global brand identity, ensuring that Prime Video Sports resonates with audiences across diverse markets.
• Creative Excellence: Lead the development of all brand creative, including advertising, digital content and experiential marketing initiatives and ensure everything ladders up to a holistic strategic brand vision.
• Stakeholder Management: Collaborate closely with internal stakeholders, including the content, live production, product and PR teams, to ensure brand alignment across all touchpoints.
• Consumer Insights & Analytics: Leverage consumer insights, data, and analytics to inform brand strategy and optimize campaign performance.
• Partnerships & Collaborations: Forge and manage key partnerships with sports leagues, teams, and influencers as needed to amplify the Prime Video Sports brand.
• Communications Planning: Effectively forecast and plan marketing communications for to near and long-term planning.
• Innovation & Growth: Stay ahead of industry trends and continuously seek innovative ways to enhance the Prime Video Sports brand, driving growth and market share.
Basic Qualifications
Bachelor’s degree in Marketing, Business, Communications, or a related field.
10+ years of experience in brand management, marketing, or a related field, with a significant focus on sports or entertainment.
Proven leadership experience, including managing large teams and complex projects.
Strong understanding of global brand strategy and execution.
Exceptional communication and presentation skills, with the ability to influence senior leadership and external partners.
Natural problem-solver with the ability to remove blockers and navigate ambiguity.
Data-driven mindset with the ability to translate insights into actionable brand strategies.
Preferred Qualifications
MBA or advanced degree in Marketing or Business.
Experience working with or within a major sports brand, league, or digital media company.
Track record of successful brand building in a fast-paced, high-growth environment.
Passion for sports and deep understanding of sports fan behavior.
Experience with digital and social media marketing, including influencer marketing.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $153,000/year in our lowest geographic market up to $252,900/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
Amazon Prime Video is seeking a dynamic and innovative Head of Brand for Prime Video Sports. This critical leadership role is responsible for shaping and driving the brand strategy for Prime Video's sports offerings. The ideal candidate will be a visionary leader with a passion for sports and a proven track record in brand management, particularly in digital media and entertainment. As the Head of Brand, you will play a critical role in defining the brand's voice, positioning, and messaging strategy to elevate Prime Video Sports as the premier destination for live sports streaming. You will work closely with creative leadership to bring to life a vibrant and ownable brand expression that breaks through, is forward-thinking and dynamically scalable. Additionally, this role will be depended on to forecast and plan marketing communications in order to best leverage strategic opportunities for the brand.
Key job responsibilities
• Brand Strategy & Vision: Develop and execute a comprehensive brand strategy for Prime Video Sports, aligning with the broader Prime Video and Amazon brand ethos.
• Team Leadership: Guide and inspire a cross-functional team of brand managers, creative professionals, and marketers to deliver breakthrough brand thinking, expressions and experiences.
• Global Brand Positioning: Establish and maintain a consistent global brand identity, ensuring that Prime Video Sports resonates with audiences across diverse markets.
• Creative Excellence: Lead the development of all brand creative, including advertising, digital content and experiential marketing initiatives and ensure everything ladders up to a holistic strategic brand vision.
• Stakeholder Management: Collaborate closely with internal stakeholders, including the content, live production, product and PR teams, to ensure brand alignment across all touchpoints.
• Consumer Insights & Analytics: Leverage consumer insights, data, and analytics to inform brand strategy and optimize campaign performance.
• Partnerships & Collaborations: Forge and manage key partnerships with sports leagues, teams, and influencers as needed to amplify the Prime Video Sports brand.
• Communications Planning: Effectively forecast and plan marketing communications for to near and long-term planning.
• Innovation & Growth: Stay ahead of industry trends and continuously seek innovative ways to enhance the Prime Video Sports brand, driving growth and market share.
Basic Qualifications
Bachelor’s degree in Marketing, Business, Communications, or a related field.
10+ years of experience in brand management, marketing, or a related field, with a significant focus on sports or entertainment.
Proven leadership experience, including managing large teams and complex projects.
Strong understanding of global brand strategy and execution.
Exceptional communication and presentation skills, with the ability to influence senior leadership and external partners.
Natural problem-solver with the ability to remove blockers and navigate ambiguity.
Data-driven mindset with the ability to translate insights into actionable brand strategies.
Preferred Qualifications
MBA or advanced degree in Marketing or Business.
Experience working with or within a major sports brand, league, or digital media company.
Track record of successful brand building in a fast-paced, high-growth environment.
Passion for sports and deep understanding of sports fan behavior.
Experience with digital and social media marketing, including influencer marketing.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $153,000/year in our lowest geographic market up to $252,900/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.