Frank And Eileen
Global Email & SMS Marketing Manager
Frank And Eileen, Los Angeles, California, United States, 90079
Company Overview
Frank & Eileen was born in 2009 when former engineer Audrey McLoghlin sought to reinvent the button-up for women -a category previously focused solely on men. Inspired by Audrey's Irish grandparents-our brand namesakes, Frank & Eileen-we have grown slowly and intentionally from our best-Italian-fabric-in-the-world-obsessed beginnings. Now a globally recognized fashion brand, Frank & Eileen is a certified woman-owned, women-led B Corp business that has retained 100% ownership while working with the same ethical, sustainable manufacturers for over a decade. Our mission is to model and support female entrepreneurship as a force for good-all from our family-friendly HQ in sunny California.
The Role
Frank & Eileen is seeking an analytical and strategic Global Email & SMS Marketing Manager to join our team. This role will be responsible for optimizing and expanding our email and SMS marketing efforts, incorporating best practices, testing, personalization, and localization to unlock performance and drive revenue. The ideal candidate will be data-driven and highly analytical, leveraging data to make informed decisions, identify opportunities, and expand the footprint of these channels. The role will be responsible for working collaboratively with cross-functional teams to effectively drive the launch calendar with an eye to constantly optimizing and iterating to achieve the best possible results. The Global Email & SMS Marketing Manager will report to the Head of Ecommerce Marketing.
Responsibilities
Drive channel performance via the optimization of the content calendar, leveraging past results, product performance, customer insights, and overall company objectives to provide effective briefs for the team to execute against.Review all email creative through the lens of the brief's objectives along with best practices, providing productive feedback to the team and working in collaboration to optimize each and every send.Develop new strategies for triggered programs, thinking through different channel messaging and ensuring that the right message is delivered to the right recipient at the right time, while understanding how all messaging will work holistically.Identify opportunities to further optimize the channel, including but not limited to: testing, market localization and expansion, segmentation, new campaign ideas, and personalization.Analyze and report on the success of each initiative and present go forward recommendations that incorporate learnings.Own the sign up experience and identify how to make that experience frictionless, continuously driving new subscriber growth.Work hand-in-hand with the Head of Ecommerce Marketing and cross-functionally with other department heads to ideate on the best ways to support the launch of new initiatives, such as our ReLoved platform, loyalty program, wholesale business, channel expansion, and more.Mentor and develop the Email/SMS Marketing Coordinator.Stay up to date with email/SMS trends and identify opportunities for F&E to explore.Ensure that campaign content aligns with F&E values as a proud B Corp wherever possible, identifying opportunities to highlight our sustainability & impact commitments and our Giving Pledge.Who You Are
Passionate about Frank & Eileen and our mission.Experience in retail/ecommerce.4+ years of relevant email and SMS marketing experience (Klaviyo experience required, Attentive experience a plus).Experience managing and developing direct reports.Global, retail, B2B, and push notifications experience a plus.Resilient - comfortable and confident with ambiguity and autonomy.Adaptable - able to work in a dynamic environment.Thorough and Conscientious - demonstrate initiative and provide complete follow-through on areas of responsibility.Nimble - able to handle multiple tasks and meet required deadlines.Problem solver - with an analytical and inquisitive mind.Detail-oriented - ability to consistently communicate and follow up on priorities.Team Player - Ability to work and collaborate in a team environment.Initiative - a self-starter and looks for areas needing improvement.
Compensation
Salary Range of $100,000-$120,000
This position is hybrid with a flexible schedule.
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change, or new ones may be assigned at any time with or without notice.
*Frank & Eileen is an equal opportunity employer, celebrating diversity and creating an inclusive environment for our employees and customers. We are committed to comply with all Federal, State and local laws providing EEO and all other employment laws and regulations.
Frank & Eileen was born in 2009 when former engineer Audrey McLoghlin sought to reinvent the button-up for women -a category previously focused solely on men. Inspired by Audrey's Irish grandparents-our brand namesakes, Frank & Eileen-we have grown slowly and intentionally from our best-Italian-fabric-in-the-world-obsessed beginnings. Now a globally recognized fashion brand, Frank & Eileen is a certified woman-owned, women-led B Corp business that has retained 100% ownership while working with the same ethical, sustainable manufacturers for over a decade. Our mission is to model and support female entrepreneurship as a force for good-all from our family-friendly HQ in sunny California.
The Role
Frank & Eileen is seeking an analytical and strategic Global Email & SMS Marketing Manager to join our team. This role will be responsible for optimizing and expanding our email and SMS marketing efforts, incorporating best practices, testing, personalization, and localization to unlock performance and drive revenue. The ideal candidate will be data-driven and highly analytical, leveraging data to make informed decisions, identify opportunities, and expand the footprint of these channels. The role will be responsible for working collaboratively with cross-functional teams to effectively drive the launch calendar with an eye to constantly optimizing and iterating to achieve the best possible results. The Global Email & SMS Marketing Manager will report to the Head of Ecommerce Marketing.
Responsibilities
Drive channel performance via the optimization of the content calendar, leveraging past results, product performance, customer insights, and overall company objectives to provide effective briefs for the team to execute against.Review all email creative through the lens of the brief's objectives along with best practices, providing productive feedback to the team and working in collaboration to optimize each and every send.Develop new strategies for triggered programs, thinking through different channel messaging and ensuring that the right message is delivered to the right recipient at the right time, while understanding how all messaging will work holistically.Identify opportunities to further optimize the channel, including but not limited to: testing, market localization and expansion, segmentation, new campaign ideas, and personalization.Analyze and report on the success of each initiative and present go forward recommendations that incorporate learnings.Own the sign up experience and identify how to make that experience frictionless, continuously driving new subscriber growth.Work hand-in-hand with the Head of Ecommerce Marketing and cross-functionally with other department heads to ideate on the best ways to support the launch of new initiatives, such as our ReLoved platform, loyalty program, wholesale business, channel expansion, and more.Mentor and develop the Email/SMS Marketing Coordinator.Stay up to date with email/SMS trends and identify opportunities for F&E to explore.Ensure that campaign content aligns with F&E values as a proud B Corp wherever possible, identifying opportunities to highlight our sustainability & impact commitments and our Giving Pledge.Who You Are
Passionate about Frank & Eileen and our mission.Experience in retail/ecommerce.4+ years of relevant email and SMS marketing experience (Klaviyo experience required, Attentive experience a plus).Experience managing and developing direct reports.Global, retail, B2B, and push notifications experience a plus.Resilient - comfortable and confident with ambiguity and autonomy.Adaptable - able to work in a dynamic environment.Thorough and Conscientious - demonstrate initiative and provide complete follow-through on areas of responsibility.Nimble - able to handle multiple tasks and meet required deadlines.Problem solver - with an analytical and inquisitive mind.Detail-oriented - ability to consistently communicate and follow up on priorities.Team Player - Ability to work and collaborate in a team environment.Initiative - a self-starter and looks for areas needing improvement.
Compensation
Salary Range of $100,000-$120,000
This position is hybrid with a flexible schedule.
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change, or new ones may be assigned at any time with or without notice.
*Frank & Eileen is an equal opportunity employer, celebrating diversity and creating an inclusive environment for our employees and customers. We are committed to comply with all Federal, State and local laws providing EEO and all other employment laws and regulations.