RVO Health
Marketing Operations Manager
RVO Health, Minneapolis, Minnesota, United States, 55400
AT A GLANCE
RVO Health is seeking a Marketing Operations Manager to contribute to our mission of promoting health and wellbeing for all. In this role, you will be responsible for executing all lifecycle marketing email/SMS efforts and being a SME across the email/SMS channel. You will work on both the Optum Perks and the Prevention businesses within RVO Health (Real Appeal, Wellos, Quit for Life, etc).
The ideal candidate for this position will have expertise in Iterable (or a comparable ESP), but should also demonstrate a willingness to learn and adapt to other platforms and technologies. As the Marketing Operations Manager you will be responsible for developing and implementing measurable lifecycle marketing campaigns that align with our core key performance indicators (KPIs), as well as owning email/SMS reporting. Collaboration with the marketing and technology teams will be crucial in identifying areas for improvement and maximizing business impact.
Your primary focus will be on optimizing our communications and experiences to ensure they are flawless, consumer-centric, measurable, and impactful. This will involve exploring innovative technologies and strategies that can enhance our delivery of exceptional experiences in a more efficient manner. You will act as a strategic partner, working closely with cross-functional teams to develop and execute email and SMS messages, customer journeys, automation, testing plans, and identifying technical and data requirements for implementation. Additionally, you will continuously measure and optimize these initiatives for ongoing success.
This is an exciting opportunity to join a fast-paced start-up environment and take on a new and dynamic role.
Where You'll Be
To prioritize togetherness, culture, and accountability, RVO Health operates on a hybrid in-office work schedule. We expect employees to work from our Minneapolis office Tuesday, Wednesday and Thursday each week. You are welcome to work remotely Mondays and Fridays if you wish.
Address: 11000 Optum Cir Eden Prairie, MN 55344
What You'll DoAs the ESP subject matter expert (SME), scope, architect, and guide the automation and integration of email, mobile push, and SMS campaigns throughout the customer journey, ensuring accurate data flow accuracyManage marketing technology and automation, analyzing behavior, conversion data, customer journeys, funnel analysis, and multi-channel attribution to drive strategic conversations and enable digital initiative strategies.Create and manage preference center and optimal opt out experience for consumersConduct thorough quality assurance (QA) testing of customer journeys within the ESP to ensure seamless execution and compliance with defined business requirementsCreate monthly email newsletters for the Optum Perks business & execute + work with creative on creating one-off emails for the Perks business and executing those emailsWork cross-functionally to operationalize technology solutions, optimize marketing automation and digital marketing initiatives from concept to measurement.Collaborate as needed to help develop, scale, and execute data-driven retention marketing campaigns and strategiesWithin Iterable - utilize and set up data extensions, scheduling automated emails and SMS, publication lists, setup journeys, decision splits and A/B tests, code emails, adjust HTML with tables, padding, bullets - back engineering from code + be SME/owner of data within the ESPDrive department goals through discovery, implementation, and improved tech stack capability utilizationDevelop/revise plans and recommendations for future initiatives/campaigns based onanalysis of results from previous initiatives - analyze results of marketing campaigns using applicable metrics and develop/manage plans to optimize future performanceArchitecture and integration skillset and experience required as we launch and enhance capabilities in a fast-paced environmentAbove all else you'll be the owner of your work and the projects that you're responsible for.What We're Looking For
BS/BA degree in Marketing, or relevant experience.Ideal candidate is ambitious, scrappy, curious, self-starter, organized, can lead and drive their own projectsKnowledge of standard methodologies for core digital channels including website, email, SMS/MMS, mobile, social media, SEO, SEM, display, and native advertising.Within Iterable or comparable ESP - preferred experience with Ampscrip/Handlebar, coding emails/HTML, lists and/or data extensions, scheduling, automation, file imports, journey validation, SMS, Push, CSS, mobile view, UTM tracking. At least 3 years of hands-on experience working within a customer engagement platform.SQL experience preferredExperience with digital tracking to prove the effectiveness of marketing campaigns. Proficient in Google Analytics, Adobe Analytics, and/or other analytics practices - Tableau, Databricks, and/or Looker or similar technology stack experience a plus.3+ years in marketing communication, business operations, marketing/sales operations, or a similar role.2+ years experience in the healthcare industry preferredPursuant to various state Fair Pay Acts, below is a summary of compensation elements for this role at the company. The following benefits are provided by RVO Health, subject to eligibility requirements.
Starting Salary: $100,000.00 - $120,000.00*Note actual salary is based on geographic location, qualifications and experienceAccess to a Free Udemy for Business subscription-thousands of hours of learning content on hundreds of different subjects at your fingertipsHealth Insurance Coverage (medical, dental, and vision)Life InsuranceShort and Long-Term Disability InsuranceFlexible Spending AccountsPaid Time OffHoliday Pay401(k) with matchEmployee Assistance ProgramPaid Parental Bonding Benefit ProgramPharmacy BenefitsIncome Protection PlansPet Services PlansMental Health SupportWellness CoachingHSA- Health Savings AccountCommuter BenefitsGym & Fitness Center Discount ProgramWho We Are:
Founded in 2022, RVO Health is a new healthcare platform of digital media brands, services and technologies focused on building relationships with people throughout their health & wellness journey. We meet people where they are in their personal health journeys and connect them with both the information and the care they need. RVO Health was created by joining teams from both Red Ventures and UnitedHealth Group's Optum Health. Together we're focused on delivering on our vision of a stronger and healthier world.
RVO Health is comprised of Healthline Media (Healthline, Medical News Today, Psych Central, Greatist and Bezzy), Healthgrades, FindCare and PlateJoy; Optum Perks, Optum Store and the virtual coaching platforms Real Appeal, Wellness Coaching, and QuitForLife.
We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.
RVO Health is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at RVO Health is based solely on a person's merit and qualifications.
We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodations@rvohealth.com.
We do not provide visa sponsorship for this role at this time.
#LI-Hybrid
RVO Health Privacy Policy: https://rvohealth.com/legal/privacy
RVO Health is seeking a Marketing Operations Manager to contribute to our mission of promoting health and wellbeing for all. In this role, you will be responsible for executing all lifecycle marketing email/SMS efforts and being a SME across the email/SMS channel. You will work on both the Optum Perks and the Prevention businesses within RVO Health (Real Appeal, Wellos, Quit for Life, etc).
The ideal candidate for this position will have expertise in Iterable (or a comparable ESP), but should also demonstrate a willingness to learn and adapt to other platforms and technologies. As the Marketing Operations Manager you will be responsible for developing and implementing measurable lifecycle marketing campaigns that align with our core key performance indicators (KPIs), as well as owning email/SMS reporting. Collaboration with the marketing and technology teams will be crucial in identifying areas for improvement and maximizing business impact.
Your primary focus will be on optimizing our communications and experiences to ensure they are flawless, consumer-centric, measurable, and impactful. This will involve exploring innovative technologies and strategies that can enhance our delivery of exceptional experiences in a more efficient manner. You will act as a strategic partner, working closely with cross-functional teams to develop and execute email and SMS messages, customer journeys, automation, testing plans, and identifying technical and data requirements for implementation. Additionally, you will continuously measure and optimize these initiatives for ongoing success.
This is an exciting opportunity to join a fast-paced start-up environment and take on a new and dynamic role.
Where You'll Be
To prioritize togetherness, culture, and accountability, RVO Health operates on a hybrid in-office work schedule. We expect employees to work from our Minneapolis office Tuesday, Wednesday and Thursday each week. You are welcome to work remotely Mondays and Fridays if you wish.
Address: 11000 Optum Cir Eden Prairie, MN 55344
What You'll DoAs the ESP subject matter expert (SME), scope, architect, and guide the automation and integration of email, mobile push, and SMS campaigns throughout the customer journey, ensuring accurate data flow accuracyManage marketing technology and automation, analyzing behavior, conversion data, customer journeys, funnel analysis, and multi-channel attribution to drive strategic conversations and enable digital initiative strategies.Create and manage preference center and optimal opt out experience for consumersConduct thorough quality assurance (QA) testing of customer journeys within the ESP to ensure seamless execution and compliance with defined business requirementsCreate monthly email newsletters for the Optum Perks business & execute + work with creative on creating one-off emails for the Perks business and executing those emailsWork cross-functionally to operationalize technology solutions, optimize marketing automation and digital marketing initiatives from concept to measurement.Collaborate as needed to help develop, scale, and execute data-driven retention marketing campaigns and strategiesWithin Iterable - utilize and set up data extensions, scheduling automated emails and SMS, publication lists, setup journeys, decision splits and A/B tests, code emails, adjust HTML with tables, padding, bullets - back engineering from code + be SME/owner of data within the ESPDrive department goals through discovery, implementation, and improved tech stack capability utilizationDevelop/revise plans and recommendations for future initiatives/campaigns based onanalysis of results from previous initiatives - analyze results of marketing campaigns using applicable metrics and develop/manage plans to optimize future performanceArchitecture and integration skillset and experience required as we launch and enhance capabilities in a fast-paced environmentAbove all else you'll be the owner of your work and the projects that you're responsible for.What We're Looking For
BS/BA degree in Marketing, or relevant experience.Ideal candidate is ambitious, scrappy, curious, self-starter, organized, can lead and drive their own projectsKnowledge of standard methodologies for core digital channels including website, email, SMS/MMS, mobile, social media, SEO, SEM, display, and native advertising.Within Iterable or comparable ESP - preferred experience with Ampscrip/Handlebar, coding emails/HTML, lists and/or data extensions, scheduling, automation, file imports, journey validation, SMS, Push, CSS, mobile view, UTM tracking. At least 3 years of hands-on experience working within a customer engagement platform.SQL experience preferredExperience with digital tracking to prove the effectiveness of marketing campaigns. Proficient in Google Analytics, Adobe Analytics, and/or other analytics practices - Tableau, Databricks, and/or Looker or similar technology stack experience a plus.3+ years in marketing communication, business operations, marketing/sales operations, or a similar role.2+ years experience in the healthcare industry preferredPursuant to various state Fair Pay Acts, below is a summary of compensation elements for this role at the company. The following benefits are provided by RVO Health, subject to eligibility requirements.
Starting Salary: $100,000.00 - $120,000.00*Note actual salary is based on geographic location, qualifications and experienceAccess to a Free Udemy for Business subscription-thousands of hours of learning content on hundreds of different subjects at your fingertipsHealth Insurance Coverage (medical, dental, and vision)Life InsuranceShort and Long-Term Disability InsuranceFlexible Spending AccountsPaid Time OffHoliday Pay401(k) with matchEmployee Assistance ProgramPaid Parental Bonding Benefit ProgramPharmacy BenefitsIncome Protection PlansPet Services PlansMental Health SupportWellness CoachingHSA- Health Savings AccountCommuter BenefitsGym & Fitness Center Discount ProgramWho We Are:
Founded in 2022, RVO Health is a new healthcare platform of digital media brands, services and technologies focused on building relationships with people throughout their health & wellness journey. We meet people where they are in their personal health journeys and connect them with both the information and the care they need. RVO Health was created by joining teams from both Red Ventures and UnitedHealth Group's Optum Health. Together we're focused on delivering on our vision of a stronger and healthier world.
RVO Health is comprised of Healthline Media (Healthline, Medical News Today, Psych Central, Greatist and Bezzy), Healthgrades, FindCare and PlateJoy; Optum Perks, Optum Store and the virtual coaching platforms Real Appeal, Wellness Coaching, and QuitForLife.
We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.
RVO Health is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at RVO Health is based solely on a person's merit and qualifications.
We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodations@rvohealth.com.
We do not provide visa sponsorship for this role at this time.
#LI-Hybrid
RVO Health Privacy Policy: https://rvohealth.com/legal/privacy