Major League Baseball
Marketing Manager, Games & VR
Major League Baseball, New York, New York, us, 10261
Job Summary
Major League Baseball's Games & VR Group was founded in 2014 to bring incredible video game and augmented reality experiences to baseball fans across platforms and genres. Working from MLB's New York headquarters, the Marketing Manager will drive execution of marketing initiatives for MLB's owned and licensed products across console, mobile and XR platforms. The Marketing Manager will manage campaign on a range of MLB products, partnering with external marketing partners and internal counterparts across digital, social, PR, events and more. This role will lead a range of Go-to-Market initiatives for new games and existing products. The ideal candidate will have an established record robust, integrated campaigns and a true passion for the gaming and sports industries. You will be adept at working across a large and complex organization with multiple stakeholders, delivering on time and on budget.
ResponsibilitiesDevelop innovative marketing campaigns and executions for MLB Games & VR products, including brand ID, website, packaging, PR/gameplay assets and advertising materials.Manage relationships with first parties including asset creation and review, platform marketing, and promotions.Work effectively with internal teams including Social, Communications, Multimedia Operations and Editorial to ensure seamless execution of campaigns and initiatives.Develop product positioning and messaging for key marketing channels, ensuring consistent and engaging voice.Manage product budgets, revenue reporting and business intelligence in conjunction with internal teams.Work with License partners to support publishing/marketing efforts across platforms and channels.Work closely with the events team to plan and support live event executions.Qualifications
5+ years of direct experience in video game marketing/publishing.Experience with brand management best practices and a suite of tools to successfully bring games to market.Strong creative perspective and the ability to develop engaging creative executions in a variety of media formats including digital, live production, social and digital formats.Excellent verbal and written communication and interpersonal skills. Editorial or copy-writing experience a major plus.Ability to synthesize analytics, data reporting, and customer insights into successful marketing strategies.Understanding of game and web development, video production, asset creation.Excellent business acumen, problem solving capabilities, and a practical approach to getting things done.Understanding of consumer facing events and ability to support live event production.A passion for baseball and video games.
Per the NYC pay transparency law, the hiring range for this position is $85,000 - $110,000.
Why MLB?
Major League Baseball (MLB) is the most historic of the major professional sports leagues in the United States and Canada. Employees love working at MLB because of the culture of growth, teamwork, and professionalism. Employees who are most successful at MLB take initiative, know how to identify problems and provide solutions, and always put the Team first. For those ready to step up to the plate and join the Major Leagues, MLB takes the same approach as teams do with their players: empowering our "workforce athletes" to be at their best by engineering experiences that put employees in the best position to succeed. Major League Baseball is looking for candidates who are passionate about growing America's pastime to best serve its fans for decades to come.
MLB's vision is to be the global sport of choice for youth to play, fans of all backgrounds to enjoy and a desired destination for employment. With a belief that the journey to growth and greatness is ongoing, MLB gives employees the opportunity to continue learning and honing their skills with programs such as: tuition reimbursement; mentorship programs; lunch and learns; online course subscriptions; paid industry certifications; business resource groups; and more.
MLB provides its employees with exceptional medical, dental, and vision coverage. Premiums are 100% employer covered to help employees focus on being their best!
Major League Baseball is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.
Are you ready to Step Up to the Plate? Apply below!
Major League Baseball's Games & VR Group was founded in 2014 to bring incredible video game and augmented reality experiences to baseball fans across platforms and genres. Working from MLB's New York headquarters, the Marketing Manager will drive execution of marketing initiatives for MLB's owned and licensed products across console, mobile and XR platforms. The Marketing Manager will manage campaign on a range of MLB products, partnering with external marketing partners and internal counterparts across digital, social, PR, events and more. This role will lead a range of Go-to-Market initiatives for new games and existing products. The ideal candidate will have an established record robust, integrated campaigns and a true passion for the gaming and sports industries. You will be adept at working across a large and complex organization with multiple stakeholders, delivering on time and on budget.
ResponsibilitiesDevelop innovative marketing campaigns and executions for MLB Games & VR products, including brand ID, website, packaging, PR/gameplay assets and advertising materials.Manage relationships with first parties including asset creation and review, platform marketing, and promotions.Work effectively with internal teams including Social, Communications, Multimedia Operations and Editorial to ensure seamless execution of campaigns and initiatives.Develop product positioning and messaging for key marketing channels, ensuring consistent and engaging voice.Manage product budgets, revenue reporting and business intelligence in conjunction with internal teams.Work with License partners to support publishing/marketing efforts across platforms and channels.Work closely with the events team to plan and support live event executions.Qualifications
5+ years of direct experience in video game marketing/publishing.Experience with brand management best practices and a suite of tools to successfully bring games to market.Strong creative perspective and the ability to develop engaging creative executions in a variety of media formats including digital, live production, social and digital formats.Excellent verbal and written communication and interpersonal skills. Editorial or copy-writing experience a major plus.Ability to synthesize analytics, data reporting, and customer insights into successful marketing strategies.Understanding of game and web development, video production, asset creation.Excellent business acumen, problem solving capabilities, and a practical approach to getting things done.Understanding of consumer facing events and ability to support live event production.A passion for baseball and video games.
Per the NYC pay transparency law, the hiring range for this position is $85,000 - $110,000.
Why MLB?
Major League Baseball (MLB) is the most historic of the major professional sports leagues in the United States and Canada. Employees love working at MLB because of the culture of growth, teamwork, and professionalism. Employees who are most successful at MLB take initiative, know how to identify problems and provide solutions, and always put the Team first. For those ready to step up to the plate and join the Major Leagues, MLB takes the same approach as teams do with their players: empowering our "workforce athletes" to be at their best by engineering experiences that put employees in the best position to succeed. Major League Baseball is looking for candidates who are passionate about growing America's pastime to best serve its fans for decades to come.
MLB's vision is to be the global sport of choice for youth to play, fans of all backgrounds to enjoy and a desired destination for employment. With a belief that the journey to growth and greatness is ongoing, MLB gives employees the opportunity to continue learning and honing their skills with programs such as: tuition reimbursement; mentorship programs; lunch and learns; online course subscriptions; paid industry certifications; business resource groups; and more.
MLB provides its employees with exceptional medical, dental, and vision coverage. Premiums are 100% employer covered to help employees focus on being their best!
Major League Baseball is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.
Are you ready to Step Up to the Plate? Apply below!