Sandia Area
EMAIL MARKETING SPECIALIST
Sandia Area, Albuquerque, New Mexico, United States, 87101
Job Details
Job LocationAlbuquerque, NM
Position TypeFull Time
Education LevelBachelor's Degree
Job ShiftFull Time
Job CategoryMarketing
Description
OVERALL JOB PURPOSE
Utilize cutting-edge email marketing technologies and leverage data to create compelling journeys that engage and inspire members to deepen their relationships with the Credit Union. Maintain the email marketing platform to maximize performance and alignment with overall business goals. This includes building automations, sequences, journeys, and nurture drips, setting up segmentation, setting up email deployments, building forms, setting attribution and scoring, conducting data hygiene, important data, and A/B testing.
DUTIES AND RESPONSIBILITIESEmail Template Management : Build, create, and code email templates, HTML, and dynamic content blocks. Perform quality assurance to ensure content accuracy and functionality.Journey and Automation Configuration : Design, build, and optimize complex customer journeys and trigger/automation processes across multiple touchpoints including email, mobile, web, and direct mail.Content Creation and Design : Create and design engaging content, graphics, and HTML layouts. Recreate the look and feel of campaigns to ensure brand consistency across all communications.Data Analysis and Reporting : Measure and analyze data to evaluate performance, identify opportunities for improvement, and develop/distribute key reports and dashboards.List and Segmentation Management : Manage list imports, exports, and segmentation workflows to ensure targeted communication and compliance with privacy laws.Stakeholder Collaboration : Collaborate with internal stakeholders, partners, and vendors on project requirements, delivery of assets, and timelines for email marketing projects.Technical Troubleshooting and Administration : Provide technical administration of the email marketing platform, including troubleshooting HTML templates, campaign tracking, and automation solutions.Documentation and Compliance : Develop and maintain documentation for processes, automations, and ensure adherence to consumer privacy laws and internal policies.Scheduling and Monitoring : Schedule email sends, monitor deployments, and manage the overall email deployment calendar to optimize frequency and cadence.Education and Best Practices : Educate the broader marketing team on email best practices and maintain accountability for meeting marketing goals.Meets deadlines as assigned and directed.Qualifications
KNOWLEDGE, SKILLS, AND ABILITIES
Hands-on experience developing and implementing marketing automation platforms and demand generation initiatives.Expertise in marketing analytics with experience assessing campaign performance, conversions, and ROI.Experience with multi-channel marketing performance tracking and attribution modeling, including experience with tag management and/or tracking pixels.Create graphics, videos, GIFS, and other elements used in landing pages, email and web. Proficiency in Photoshop, Illustrator, InDesign, and Premier Pro is a plus.Strong project management skills with the ability to juggle multiple projects and consistently meet deadlines and objectives.Self-motivated, creative, dependable, organized, high degree of initiative, excellent communication skills, team-player, goal-oriented.Must be able to lift up to 10 lbs.EDUCATION AND EXPERIENCE REQUIREMENTS
Bachelor's degree in business related or technical field such as Marketing, Business Administration, Information Technology, or any other related field.4+ years of managing relevant outbound marketing programs.4+ years of utilizing email marketing and automation platforms, such as Hubspot, Pardot, Salesforce Marketing Cloud, Mailchimp, Marketa, Constant Contact, or ActiveCampaign.4+ years of experience in a marketing role, email focus a plus.Proven planning and organizational skills with great attention to detail.Strong interest in marketing and web technology to support marketing automation; experience in marketing and IT a plus.Excellent communication skills, both written and oral.Experience with any marketing automation platform (Eloqua, Marketa, HubSpot, ACS).Strong understanding of marketing processes including campaign execution, Q+A testing, and conversion measurement.Personal drive/initiative, positive attitude, energetic and collaborative.Mastery of Microsoft Excel.Strong familiarity with SQL.Experience with Microsoft BI and/or Tableau preferred.Basic understanding of HTML.
*** Please submit an employment application to www.sandia.org/careers ***
Sandia Area Federal Credit Union (SAFCU) is an Equal Opportunity Employer.
SAFCU provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Job LocationAlbuquerque, NM
Position TypeFull Time
Education LevelBachelor's Degree
Job ShiftFull Time
Job CategoryMarketing
Description
OVERALL JOB PURPOSE
Utilize cutting-edge email marketing technologies and leverage data to create compelling journeys that engage and inspire members to deepen their relationships with the Credit Union. Maintain the email marketing platform to maximize performance and alignment with overall business goals. This includes building automations, sequences, journeys, and nurture drips, setting up segmentation, setting up email deployments, building forms, setting attribution and scoring, conducting data hygiene, important data, and A/B testing.
DUTIES AND RESPONSIBILITIESEmail Template Management : Build, create, and code email templates, HTML, and dynamic content blocks. Perform quality assurance to ensure content accuracy and functionality.Journey and Automation Configuration : Design, build, and optimize complex customer journeys and trigger/automation processes across multiple touchpoints including email, mobile, web, and direct mail.Content Creation and Design : Create and design engaging content, graphics, and HTML layouts. Recreate the look and feel of campaigns to ensure brand consistency across all communications.Data Analysis and Reporting : Measure and analyze data to evaluate performance, identify opportunities for improvement, and develop/distribute key reports and dashboards.List and Segmentation Management : Manage list imports, exports, and segmentation workflows to ensure targeted communication and compliance with privacy laws.Stakeholder Collaboration : Collaborate with internal stakeholders, partners, and vendors on project requirements, delivery of assets, and timelines for email marketing projects.Technical Troubleshooting and Administration : Provide technical administration of the email marketing platform, including troubleshooting HTML templates, campaign tracking, and automation solutions.Documentation and Compliance : Develop and maintain documentation for processes, automations, and ensure adherence to consumer privacy laws and internal policies.Scheduling and Monitoring : Schedule email sends, monitor deployments, and manage the overall email deployment calendar to optimize frequency and cadence.Education and Best Practices : Educate the broader marketing team on email best practices and maintain accountability for meeting marketing goals.Meets deadlines as assigned and directed.Qualifications
KNOWLEDGE, SKILLS, AND ABILITIES
Hands-on experience developing and implementing marketing automation platforms and demand generation initiatives.Expertise in marketing analytics with experience assessing campaign performance, conversions, and ROI.Experience with multi-channel marketing performance tracking and attribution modeling, including experience with tag management and/or tracking pixels.Create graphics, videos, GIFS, and other elements used in landing pages, email and web. Proficiency in Photoshop, Illustrator, InDesign, and Premier Pro is a plus.Strong project management skills with the ability to juggle multiple projects and consistently meet deadlines and objectives.Self-motivated, creative, dependable, organized, high degree of initiative, excellent communication skills, team-player, goal-oriented.Must be able to lift up to 10 lbs.EDUCATION AND EXPERIENCE REQUIREMENTS
Bachelor's degree in business related or technical field such as Marketing, Business Administration, Information Technology, or any other related field.4+ years of managing relevant outbound marketing programs.4+ years of utilizing email marketing and automation platforms, such as Hubspot, Pardot, Salesforce Marketing Cloud, Mailchimp, Marketa, Constant Contact, or ActiveCampaign.4+ years of experience in a marketing role, email focus a plus.Proven planning and organizational skills with great attention to detail.Strong interest in marketing and web technology to support marketing automation; experience in marketing and IT a plus.Excellent communication skills, both written and oral.Experience with any marketing automation platform (Eloqua, Marketa, HubSpot, ACS).Strong understanding of marketing processes including campaign execution, Q+A testing, and conversion measurement.Personal drive/initiative, positive attitude, energetic and collaborative.Mastery of Microsoft Excel.Strong familiarity with SQL.Experience with Microsoft BI and/or Tableau preferred.Basic understanding of HTML.
*** Please submit an employment application to www.sandia.org/careers ***
Sandia Area Federal Credit Union (SAFCU) is an Equal Opportunity Employer.
SAFCU provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.