Texas Original
Marketing Manager
Texas Original, Austin, Texas, us, 78716
At Texas Original, our mission is to create the highest quality medicine that changes people's lives. We stand beside all who believe in safe, legal and effective access to this powerful medicine. As fellow Texans, we see this as our responsibility to take care of our neighbors. Our vision is to transform Texas through the power and the truth of medical cannabis. We work alongside physicians and their patients with current qualifying conditions to supply prescription cannabis that can change lives.
We are seeking a strategic, full-stack Marketing Manager with a strong background in demand generation and content strategy to join our team! As a Marketing Manager, you will support the growth of Texas Original through creative marketing campaigns, demand generation and content strategy.
The ideal candidate will have experience successfully creating demand by executing campaigns across several channels such as paid media, earned media, SEO and events. The candidate should also possess excellent writing skills and be able to adapt their writing style to suit different platforms and audiences.
Key Responsibilities
Work closely with the Director of Marketing to develop paid media campaigns thatincrease awareness and generate new leads, customers and revenue in a highly regulated industryPerform daily administrative tasks to ensure the Marketing department runs smoothlyWrite, review, edit and update content for company websites, social media platforms, marketing materials and email campaignsOrchestrate digital content strategies across all online platformsAssist in reports on marketing metrics (e.g conversion rates, reach and engagement levels, ROI)Conductmarket research to identify new revenue opportunities and report on research findingsAssist with proposals and presentations to senior leadershipCollaborate with internal departments to establish campaign objectives, complete tasks and identify and solve problemsCreate advertising material (e.g. brochures and newsletters)Help plan and execute marketing eventsMonitor competitors' marketing activitiesWhat You'll Need to Succeed
Proven work experience as a Marketing Manager, Demand Generation Manager, Content Manageror similar roleBachelor's degree in Marketing or relevant fieldExcellent written and verbal communication skills with a strong attention to detailAbility to manage multiple projects and meet deadlines in a fast-paced environmentIn-depth understanding of marketing digital tools and techniquesExperience creating compelling content for printed materials,articles and websitesStrong analytical skills with a goal-oriented attitudeExperience with CRM softwareand website tools(e.g.HubSpot, Google Analytics)Experience with graphic design tools (e.g. Canva, Adobe Creative Suite)Proficient in Microsoft PowerPoint, Word and ExcelExperience working in a regulated industry a plus!Magento 2 experience a plus!List of Benefits
Medical, Dental, VisionTelehealth - MedicalTelehealth - Mental Health Counseling401 (k) with company matchingPaid VacationPaid Sick LeavePaid HolidaysBereavement LeavePre-Tax Flexible Spending AccountsBasic Term Life Insurance and AD&DTravel Reimbursement (if applicable)Gym Reimbursement up to $50/month& More
Texas Original is proud to be an Equal Opportunity Employer.
We are seeking a strategic, full-stack Marketing Manager with a strong background in demand generation and content strategy to join our team! As a Marketing Manager, you will support the growth of Texas Original through creative marketing campaigns, demand generation and content strategy.
The ideal candidate will have experience successfully creating demand by executing campaigns across several channels such as paid media, earned media, SEO and events. The candidate should also possess excellent writing skills and be able to adapt their writing style to suit different platforms and audiences.
Key Responsibilities
Work closely with the Director of Marketing to develop paid media campaigns thatincrease awareness and generate new leads, customers and revenue in a highly regulated industryPerform daily administrative tasks to ensure the Marketing department runs smoothlyWrite, review, edit and update content for company websites, social media platforms, marketing materials and email campaignsOrchestrate digital content strategies across all online platformsAssist in reports on marketing metrics (e.g conversion rates, reach and engagement levels, ROI)Conductmarket research to identify new revenue opportunities and report on research findingsAssist with proposals and presentations to senior leadershipCollaborate with internal departments to establish campaign objectives, complete tasks and identify and solve problemsCreate advertising material (e.g. brochures and newsletters)Help plan and execute marketing eventsMonitor competitors' marketing activitiesWhat You'll Need to Succeed
Proven work experience as a Marketing Manager, Demand Generation Manager, Content Manageror similar roleBachelor's degree in Marketing or relevant fieldExcellent written and verbal communication skills with a strong attention to detailAbility to manage multiple projects and meet deadlines in a fast-paced environmentIn-depth understanding of marketing digital tools and techniquesExperience creating compelling content for printed materials,articles and websitesStrong analytical skills with a goal-oriented attitudeExperience with CRM softwareand website tools(e.g.HubSpot, Google Analytics)Experience with graphic design tools (e.g. Canva, Adobe Creative Suite)Proficient in Microsoft PowerPoint, Word and ExcelExperience working in a regulated industry a plus!Magento 2 experience a plus!List of Benefits
Medical, Dental, VisionTelehealth - MedicalTelehealth - Mental Health Counseling401 (k) with company matchingPaid VacationPaid Sick LeavePaid HolidaysBereavement LeavePre-Tax Flexible Spending AccountsBasic Term Life Insurance and AD&DTravel Reimbursement (if applicable)Gym Reimbursement up to $50/month& More
Texas Original is proud to be an Equal Opportunity Employer.