Rock Family of Companies
Vice President, CRM and Lifecyle Marketing
Rock Family of Companies, Detroit, Michigan, United States, 48228
The Rock Family of Companies is made up of nearly 100 separate businesses spanning fintech, sports, entertainment, real estate, startups and more. We’re united by our culture – a drive to find a better way that fuels our commitment to our clients, our community and our team members. We believe in and build inclusive workplaces, where every voice is heard and diverse perspectives are welcomed. Working for a company in the Family is about more than just a job – it’s about having the opportunity to become the best version of yourself.
As Vice President, Lifecycle Marketing, you’ll develop the multichannel customer relationship management (CRM) strategy to build lasting brand affinity while driving performance marketing initiatives. You’ll enhance customer engagement, loyalty and retention through strategic CRM programs. Collaborating closely with the marketing team, you’ll ensure CRM initiatives align with and reinforce our brand values and positioning. In this key leadership role, you’ll also inspire and mentor team members to grow their technical and strategic expertise in CRM marketing.
About the Role
Lead teams focused on CRM strategy development
Drive brand affinity and performance marketing through strategic CRM programs
Enhance customer engagement, loyalty and retention by aligning CRM initiatives with brand values
Utilize data interpretation to optimize customer journeys and improve overall client experience
Champion data-driven decision-making, measuring CRM effectiveness to drive return on investment (ROI) and client delight
Select and implement CRM platforms for multichannel, scalable, personalized customer interactions
Collaborate cross-functionally, influencing stakeholders for cohesive CRM management
Mentor team members to develop technical and strategic expertise in CRM marketing
About You
Bachelor’s degree in Business Administration, Marketing, or a related field; Master’s degree preferred.
12 years of experience in marketing, focusing on CRM, customer experience, or related role
7 years in a leadership capacity
Leadership experience in multichannel CRM strategy development and implementation, focusing on brand building and performance marketing
Experience designing and executing successful lifetime marketing strategies
Strong analytical skills with the ability to derive actionable insights from data to drive marketing strategies
Experience managing people and teams, with a strong history of talent development and an ability to coach, educate, and grow junior talent
Experience managing CRM platforms and tools, preferably in a technology-driven or financial services environment
Experience managing large customer datasets, including working with 3rd party datasets
Proven record of developing and executing innovative ideas, embracing the use of AI technologies
Excellent communication and collaboration skills, with the ability to influence stakeholders, work effectively across functions, and build relationships at all levels
Excellent organizational and prioritization skills
Strategic mindset with a customer-centric approach and a passion for delivering exceptional customer experiences
Deep familiarity with best practices for key performance indicators (KPIs), growth levers, technical implementation, data privacy & consent, legal compliance, customer segmentation and creative content strategy as they relate to CRM and customer retention
Deep understanding of CAN-SPAM, SMS compliance / TCPA laws and email security sending protocols
Experience with financial products, pre-qualifying and portfolio management preferred
What You’ll Get
Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We’ve got your back. Check out our full list of Benefits and Perks (https://www.myrocketcareer.com/working-here/benefits/) .
About Us
Rocket Mortgage
®
was founded in 1985. Today, we’re a Detroit-based, publicly traded company with a mission to Help Everyone Home. At Rocket Mortgage, we believe that home is more than the house you live in. Our wide variety of home loan options, tools and resources empower our clients to achieve their homeownership dreams. We’re known as experts in the mortgage industry, but we’re also innovators – we strive to create the best experiences for our clients from beginning to end. And we’re not your typical employer. We’re insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard.
This is an outline of the primary responsibilities of this position. As with everything in life, things change. The tasks and responsibilities can be changed, added to, removed, amended, deleted and modified at any time by the leadership group. We are proud equal opportunity employers and committed to providing an inclusive environment based on mutual respect for all candidates and team members.
Employment decisions, including hiring decisions, are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. We offer opportunities to all job seekers including individuals with disabilities and provide reasonable accommodation to qualified individuals with disabilities in accordance with state and federal law. If you need a reasonable accommodation to assist with your job search, application for employment, or interview, please visit our FAQ page at
www.myrocketcareer.com/how-we-hire/faqs/
for details on how to contact our team.
The Company is an Equal Employment Opportunity employer, and does not discriminate in any hiring or employment practices. The Company provides reasonable accommodations to qualified individuals with disabilities in accordance with state and federal law. Applicants requiring reasonable accommodation in completing the application and/or participating in the employment application process should notify a representative of the Human Resources Team, The Pulse, at Careers@myrocketcareer.com.
As Vice President, Lifecycle Marketing, you’ll develop the multichannel customer relationship management (CRM) strategy to build lasting brand affinity while driving performance marketing initiatives. You’ll enhance customer engagement, loyalty and retention through strategic CRM programs. Collaborating closely with the marketing team, you’ll ensure CRM initiatives align with and reinforce our brand values and positioning. In this key leadership role, you’ll also inspire and mentor team members to grow their technical and strategic expertise in CRM marketing.
About the Role
Lead teams focused on CRM strategy development
Drive brand affinity and performance marketing through strategic CRM programs
Enhance customer engagement, loyalty and retention by aligning CRM initiatives with brand values
Utilize data interpretation to optimize customer journeys and improve overall client experience
Champion data-driven decision-making, measuring CRM effectiveness to drive return on investment (ROI) and client delight
Select and implement CRM platforms for multichannel, scalable, personalized customer interactions
Collaborate cross-functionally, influencing stakeholders for cohesive CRM management
Mentor team members to develop technical and strategic expertise in CRM marketing
About You
Bachelor’s degree in Business Administration, Marketing, or a related field; Master’s degree preferred.
12 years of experience in marketing, focusing on CRM, customer experience, or related role
7 years in a leadership capacity
Leadership experience in multichannel CRM strategy development and implementation, focusing on brand building and performance marketing
Experience designing and executing successful lifetime marketing strategies
Strong analytical skills with the ability to derive actionable insights from data to drive marketing strategies
Experience managing people and teams, with a strong history of talent development and an ability to coach, educate, and grow junior talent
Experience managing CRM platforms and tools, preferably in a technology-driven or financial services environment
Experience managing large customer datasets, including working with 3rd party datasets
Proven record of developing and executing innovative ideas, embracing the use of AI technologies
Excellent communication and collaboration skills, with the ability to influence stakeholders, work effectively across functions, and build relationships at all levels
Excellent organizational and prioritization skills
Strategic mindset with a customer-centric approach and a passion for delivering exceptional customer experiences
Deep familiarity with best practices for key performance indicators (KPIs), growth levers, technical implementation, data privacy & consent, legal compliance, customer segmentation and creative content strategy as they relate to CRM and customer retention
Deep understanding of CAN-SPAM, SMS compliance / TCPA laws and email security sending protocols
Experience with financial products, pre-qualifying and portfolio management preferred
What You’ll Get
Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We’ve got your back. Check out our full list of Benefits and Perks (https://www.myrocketcareer.com/working-here/benefits/) .
About Us
Rocket Mortgage
®
was founded in 1985. Today, we’re a Detroit-based, publicly traded company with a mission to Help Everyone Home. At Rocket Mortgage, we believe that home is more than the house you live in. Our wide variety of home loan options, tools and resources empower our clients to achieve their homeownership dreams. We’re known as experts in the mortgage industry, but we’re also innovators – we strive to create the best experiences for our clients from beginning to end. And we’re not your typical employer. We’re insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard.
This is an outline of the primary responsibilities of this position. As with everything in life, things change. The tasks and responsibilities can be changed, added to, removed, amended, deleted and modified at any time by the leadership group. We are proud equal opportunity employers and committed to providing an inclusive environment based on mutual respect for all candidates and team members.
Employment decisions, including hiring decisions, are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. We offer opportunities to all job seekers including individuals with disabilities and provide reasonable accommodation to qualified individuals with disabilities in accordance with state and federal law. If you need a reasonable accommodation to assist with your job search, application for employment, or interview, please visit our FAQ page at
www.myrocketcareer.com/how-we-hire/faqs/
for details on how to contact our team.
The Company is an Equal Employment Opportunity employer, and does not discriminate in any hiring or employment practices. The Company provides reasonable accommodations to qualified individuals with disabilities in accordance with state and federal law. Applicants requiring reasonable accommodation in completing the application and/or participating in the employment application process should notify a representative of the Human Resources Team, The Pulse, at Careers@myrocketcareer.com.