Oncourse Home Solutions
Head of Marketing Analytics
Oncourse Home Solutions, Naperville, Illinois, United States, 60564
Who we Are
Oncourse Home Solutions (OHS) is a people-centric, $400M organization that is owned by private equity firm, Apax Partners operating under the brands American Water Resources, Pivotal Home Solutions and American Home Solutions. We do what is right for our people so they can do their best when serving our 1.6+ million customers across the U.S. Our mission is to help homeowners navigate the unexpected, reduce costs, and make homeownership enjoyable for all. Our vision is to make our products and services accessible to all by becoming the most forward-thinking and community-driven home solutions organization of the 21st century. We are committed to fostering an environment that embraces diversity in all forms, where our employees, customers and partners feel valued, respected, and supported.
As a US-based warranty provider, we provide expertise in safety and homecare to our customers. Our integrated solutions meet customer needs both inside and outside the home. Inside the home, we safeguard essential systems like plumbing, heating and cooling, appliances, power surge protection, hot water heaters, and interior electrical components. Outside the home, we ensure the protection of vital lines, including water, gas, wells, sewers, electric, and septic systems. We primarily go to market B2B2C, partnering mostly with water/gas/electric utilities and municipalities to offer our product leveraging their brand for marketing and often adding our subscription fee to the water/gas/electric bill itself. When our customers need help with home maintenance, repair, or coverage, OHS is there. This is what it means to be an 'Oncourse SUPER'-Successful, United, Progressive, Empathetic, Reliable. SUPERs get it done. We sweat homeownership so our customers don't have to. We view every day as an opportunity to step up, step out, and remind others that we are in this together, to stay on course.
We are a proud equal opportunity employer, and our employment decisions are based on business needs, job requirements and individual qualifications without regard to of race, sex, gender identity, sexual orientation, color, pregnancy status, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state, or local law. Oncourse Home Solutions is committed to recruiting talented applicants and retaining top talent while providing an employment experience that is free from discrimination, retaliation, and/or harassment.
Position Summary
We are seeking a Head of Marketing Analytics to join our team in Naperville, IL. Taking marketing to the next level is a key focus area at Oncourse Home Solutions, and this person will play a pivotal role in making acquisitions more data-centric and analytical. As a key member of the Customer Acquisition leadership team, this individual will help build up our marketing data infrastructure, set up new analytical frameworks, help define the set of tools/vendors to support the team and will closely partner with the Direct Mail and Digital teams to help deliver their agendas and identify new strategic growth options. As a team leader, he or she will also be responsible for hiring, managing and developing a team of high performing analysts.
This role requires deep expertise in direct mail and digital marketing, an understanding of the omnichannel customer experience, a strong analytical mindset, and cross-functional leadership skills. A successful candidate will have the ability to represent the marketing leadership team and engage with key business stakeholders and external vendors.
Working with various partners, there will be responsibilities of campaign forecasting and planning, test design and validation, campaign and test reporting, and ad-hoc analyses spanning all marketing channels and the entire customer lifecycle.
This role is based in Naperville, IL. A regular in-office hybrid model (generally T-Th in office, M&F remote) is required, as our office environment is a key driver of our company culture and employee experience.
Responsibilities
Lead and develop analytics focused on measuring the performance and effectiveness of OHS's current and future marketing channels. This includes Direct Mail, our largest current customer acquisition channel, as well as digital channels (Email, Search Engine Marketing, Affiliates) which are the focus of our forward-looking growth strategy.For each channel, build a deep understanding of the main levers across the value chain (e.g., creative, targeting, LTV/CAC optimization, conversion rate) that can be used to improve and/or expand each program, and help build a learning agenda to help accomplish these strategic objectives.Identify the right framework for and build a multi-touch attribution mechanism and/or proper holdout strategies to develop a granular understand of each channel's incremental contribution to the bottom line and marginal economics.Build a deep expertise in our targeting models, partner with Data Science team to continuously improve our targeting efficiency.Help develop personas and customer segmentation strategies, as well as related personalization strategies in our acquisition channels.Develop analytical tools and frameworks to drive test design and post-test analytics, supported by statistical significance calculations, KPI dashboards and data visualization tools.Monitor and report on campaign performance, present insights on trends to channel leads and senior stakeholders.Monitor the broader macro-environment in the Home Solutions market, measure competitor activity and incorporate insights into OHS's marketing decisions.Build an analytical infrastructure for online customer conversion measurement. Identify the right set of tools and mechanisms to measure and report on each step of the conversion funnel.Use the analytical infrastructure to develop deep expertise on OHS's current prospect journeys and user experience, from first touchpoint to booking; understand the main reasons for funnel fall-offs, and develop hypotheses on opportunities to maximize conversion rates.In partnership with the digital, direct mail and product teams (focusing on online acquisition channels), help develop learning agendas to test conversion rate improvement opportunities, including, but not limited to landing page testing, personalized customer journeys, offer customization, and lead routing strategies, leveraging both online and offline conversion channels.Serve as a subject matter expert on advanced analytical tools and concepts, such as de-anonymizing and de-duping prospects, matching leads to personas, customer path analytics, etc.Stay on top of evolving analytics technology trends, identify and build business cases for new platforms/solutions, third party data sources and other partnership opportunities to continuously improve OHS's analytical infrastructure, and enhance the sophistication of our measurement tools.Develop campaign-level forecasts and plans based on recent performance; factoring in seasonality and other variables to create targets by major campaign.Partner with other members of the Marketing team, as well as with Commercial Finance to provide input to forecasts and budgets, and to prioritize initiatives based on ROI targets.Communicate with senior leaders across the organization to evangelize Marketing Analytics, and keep key stakeholders, up to the CEO level, abreast of latest results and developments.Manage a team of high-performing associates.We're Excited if This is you
Qualifications
Bachelor's Degree in a quantitative discipline, such as Engineering, Statistics, Economics, Data Analytics or Computer Science. MBA or Masters with a focus on Marketing or related fields is a plus.8+ years of analytical experience in digital and Direct Mail marketing. Ideal candidates will have specific experience from a membership-driven organization and/or insurance company.3+ years of experience managing people; proven ability to build, manage and incentivize high-performance analytical teams.Advanced Excel skills required; experience with SQL, SAS and/or Python is preferable to perform data aggregation, segmentation, and reporting.Hands-on experience with conversion rate optimization tools (Adobe Target, VWO, Optimizely, etc.), conversion analytics tools (Heap, Google Analytics, Adobe Analytics, etc.). Experience with web heatmapping tools (Hotjar, Crazy Egg, etc.) is a plus.Experience leveraging data visualization and digital marketing tools, especially Looker, is a plus.Strong cross-functional communication and influencing skills, including experience presenting to and getting buy-in on strategy from C-level executives.Join our SUPER Team and Enjoy Amazing Benefits!
Competitive Compensation : We value your hard work and are proud of our competitive pay for performance philosophy.Comprehensive Health Coverage : Medical, dental, and vision insurance options, plus paid short-term and long-term disability coverage.401(k) Plan with 4% Company Match : Secure your future with our robust retirement plan.Defined Contribution Arrangement : 5.25% of employee annual income contributed to your retirement plan, yearly up to 7,875 dollars.Generous Paid Time Off : Take the time you need to recharge and relax.Education Assistance Program : Invest in your growth and development with our support.FSA/HSA Options : Flexible spending and health savings accounts to manage your transportation and dependent care expenses.Employee Wellness : Access to EAP, health, legal, and financial resources to support your overall well-being.Vibrant Company Culture : Monthly Townhalls, employee recognition programs, and Employee Business Resource Groups (EBRGs) to keep you engaged and connected.Education (preferred and or required)
Bachelor's Degree in a quantitative discipline, such as Engineering, Statistics, Economics, Data Analytics or Computer Science. MBA or Masters with a focus on Marketing or related fields is a plus.
Certificates, Licenses, Registrations
N/A
Computer Skills Needed to Perform this Job
Proficiency in Microsoft and Google Suites
Competencies
Directing Others
- Is good at establishing clear directions; sets stretching objectives; distributes the workload appropriately; lays out work in a well-planned and organized manner; maintains two-way dialogue with others on work and results; brings out the best in people; is a clear communicator.
Problem Solving -
Uses rigorous logic and methods to solve difficult problems with effective solutions; probes all fruitful sources for answers; can see hidden problems; is excellent at honest analysis; looks beyond the obvious and doesn't stop at the first answers.
Strategic Agility
- Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
Action Orientated
- Enjoys working hard; is action oriented and full of energy for the things that he/she sees as challenging; not fearful of acting with a minimum of planning; seizes more opportunities than others.
Organizational Agility
- Knowledgeable about how organizations work; knows how to get things done both through formal channels and the informal network; understands the origin and reasoning behind key policies, practices, and procedures; understands the cultures of organizations.
Building Effective Teams -
Blends people into teams when needed; creates strong morale and spirit in his/her team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
Developing Direct Reports -
Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each direct report's career goals; constructs compelling development plans and executes them; pushes direct reports to accept developmental moves; will take direct reports who need work; is a people builder.
Oncourse Home Solutions (OHS) is a people-centric, $400M organization that is owned by private equity firm, Apax Partners operating under the brands American Water Resources, Pivotal Home Solutions and American Home Solutions. We do what is right for our people so they can do their best when serving our 1.6+ million customers across the U.S. Our mission is to help homeowners navigate the unexpected, reduce costs, and make homeownership enjoyable for all. Our vision is to make our products and services accessible to all by becoming the most forward-thinking and community-driven home solutions organization of the 21st century. We are committed to fostering an environment that embraces diversity in all forms, where our employees, customers and partners feel valued, respected, and supported.
As a US-based warranty provider, we provide expertise in safety and homecare to our customers. Our integrated solutions meet customer needs both inside and outside the home. Inside the home, we safeguard essential systems like plumbing, heating and cooling, appliances, power surge protection, hot water heaters, and interior electrical components. Outside the home, we ensure the protection of vital lines, including water, gas, wells, sewers, electric, and septic systems. We primarily go to market B2B2C, partnering mostly with water/gas/electric utilities and municipalities to offer our product leveraging their brand for marketing and often adding our subscription fee to the water/gas/electric bill itself. When our customers need help with home maintenance, repair, or coverage, OHS is there. This is what it means to be an 'Oncourse SUPER'-Successful, United, Progressive, Empathetic, Reliable. SUPERs get it done. We sweat homeownership so our customers don't have to. We view every day as an opportunity to step up, step out, and remind others that we are in this together, to stay on course.
We are a proud equal opportunity employer, and our employment decisions are based on business needs, job requirements and individual qualifications without regard to of race, sex, gender identity, sexual orientation, color, pregnancy status, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state, or local law. Oncourse Home Solutions is committed to recruiting talented applicants and retaining top talent while providing an employment experience that is free from discrimination, retaliation, and/or harassment.
Position Summary
We are seeking a Head of Marketing Analytics to join our team in Naperville, IL. Taking marketing to the next level is a key focus area at Oncourse Home Solutions, and this person will play a pivotal role in making acquisitions more data-centric and analytical. As a key member of the Customer Acquisition leadership team, this individual will help build up our marketing data infrastructure, set up new analytical frameworks, help define the set of tools/vendors to support the team and will closely partner with the Direct Mail and Digital teams to help deliver their agendas and identify new strategic growth options. As a team leader, he or she will also be responsible for hiring, managing and developing a team of high performing analysts.
This role requires deep expertise in direct mail and digital marketing, an understanding of the omnichannel customer experience, a strong analytical mindset, and cross-functional leadership skills. A successful candidate will have the ability to represent the marketing leadership team and engage with key business stakeholders and external vendors.
Working with various partners, there will be responsibilities of campaign forecasting and planning, test design and validation, campaign and test reporting, and ad-hoc analyses spanning all marketing channels and the entire customer lifecycle.
This role is based in Naperville, IL. A regular in-office hybrid model (generally T-Th in office, M&F remote) is required, as our office environment is a key driver of our company culture and employee experience.
Responsibilities
Lead and develop analytics focused on measuring the performance and effectiveness of OHS's current and future marketing channels. This includes Direct Mail, our largest current customer acquisition channel, as well as digital channels (Email, Search Engine Marketing, Affiliates) which are the focus of our forward-looking growth strategy.For each channel, build a deep understanding of the main levers across the value chain (e.g., creative, targeting, LTV/CAC optimization, conversion rate) that can be used to improve and/or expand each program, and help build a learning agenda to help accomplish these strategic objectives.Identify the right framework for and build a multi-touch attribution mechanism and/or proper holdout strategies to develop a granular understand of each channel's incremental contribution to the bottom line and marginal economics.Build a deep expertise in our targeting models, partner with Data Science team to continuously improve our targeting efficiency.Help develop personas and customer segmentation strategies, as well as related personalization strategies in our acquisition channels.Develop analytical tools and frameworks to drive test design and post-test analytics, supported by statistical significance calculations, KPI dashboards and data visualization tools.Monitor and report on campaign performance, present insights on trends to channel leads and senior stakeholders.Monitor the broader macro-environment in the Home Solutions market, measure competitor activity and incorporate insights into OHS's marketing decisions.Build an analytical infrastructure for online customer conversion measurement. Identify the right set of tools and mechanisms to measure and report on each step of the conversion funnel.Use the analytical infrastructure to develop deep expertise on OHS's current prospect journeys and user experience, from first touchpoint to booking; understand the main reasons for funnel fall-offs, and develop hypotheses on opportunities to maximize conversion rates.In partnership with the digital, direct mail and product teams (focusing on online acquisition channels), help develop learning agendas to test conversion rate improvement opportunities, including, but not limited to landing page testing, personalized customer journeys, offer customization, and lead routing strategies, leveraging both online and offline conversion channels.Serve as a subject matter expert on advanced analytical tools and concepts, such as de-anonymizing and de-duping prospects, matching leads to personas, customer path analytics, etc.Stay on top of evolving analytics technology trends, identify and build business cases for new platforms/solutions, third party data sources and other partnership opportunities to continuously improve OHS's analytical infrastructure, and enhance the sophistication of our measurement tools.Develop campaign-level forecasts and plans based on recent performance; factoring in seasonality and other variables to create targets by major campaign.Partner with other members of the Marketing team, as well as with Commercial Finance to provide input to forecasts and budgets, and to prioritize initiatives based on ROI targets.Communicate with senior leaders across the organization to evangelize Marketing Analytics, and keep key stakeholders, up to the CEO level, abreast of latest results and developments.Manage a team of high-performing associates.We're Excited if This is you
Qualifications
Bachelor's Degree in a quantitative discipline, such as Engineering, Statistics, Economics, Data Analytics or Computer Science. MBA or Masters with a focus on Marketing or related fields is a plus.8+ years of analytical experience in digital and Direct Mail marketing. Ideal candidates will have specific experience from a membership-driven organization and/or insurance company.3+ years of experience managing people; proven ability to build, manage and incentivize high-performance analytical teams.Advanced Excel skills required; experience with SQL, SAS and/or Python is preferable to perform data aggregation, segmentation, and reporting.Hands-on experience with conversion rate optimization tools (Adobe Target, VWO, Optimizely, etc.), conversion analytics tools (Heap, Google Analytics, Adobe Analytics, etc.). Experience with web heatmapping tools (Hotjar, Crazy Egg, etc.) is a plus.Experience leveraging data visualization and digital marketing tools, especially Looker, is a plus.Strong cross-functional communication and influencing skills, including experience presenting to and getting buy-in on strategy from C-level executives.Join our SUPER Team and Enjoy Amazing Benefits!
Competitive Compensation : We value your hard work and are proud of our competitive pay for performance philosophy.Comprehensive Health Coverage : Medical, dental, and vision insurance options, plus paid short-term and long-term disability coverage.401(k) Plan with 4% Company Match : Secure your future with our robust retirement plan.Defined Contribution Arrangement : 5.25% of employee annual income contributed to your retirement plan, yearly up to 7,875 dollars.Generous Paid Time Off : Take the time you need to recharge and relax.Education Assistance Program : Invest in your growth and development with our support.FSA/HSA Options : Flexible spending and health savings accounts to manage your transportation and dependent care expenses.Employee Wellness : Access to EAP, health, legal, and financial resources to support your overall well-being.Vibrant Company Culture : Monthly Townhalls, employee recognition programs, and Employee Business Resource Groups (EBRGs) to keep you engaged and connected.Education (preferred and or required)
Bachelor's Degree in a quantitative discipline, such as Engineering, Statistics, Economics, Data Analytics or Computer Science. MBA or Masters with a focus on Marketing or related fields is a plus.
Certificates, Licenses, Registrations
N/A
Computer Skills Needed to Perform this Job
Proficiency in Microsoft and Google Suites
Competencies
Directing Others
- Is good at establishing clear directions; sets stretching objectives; distributes the workload appropriately; lays out work in a well-planned and organized manner; maintains two-way dialogue with others on work and results; brings out the best in people; is a clear communicator.
Problem Solving -
Uses rigorous logic and methods to solve difficult problems with effective solutions; probes all fruitful sources for answers; can see hidden problems; is excellent at honest analysis; looks beyond the obvious and doesn't stop at the first answers.
Strategic Agility
- Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
Action Orientated
- Enjoys working hard; is action oriented and full of energy for the things that he/she sees as challenging; not fearful of acting with a minimum of planning; seizes more opportunities than others.
Organizational Agility
- Knowledgeable about how organizations work; knows how to get things done both through formal channels and the informal network; understands the origin and reasoning behind key policies, practices, and procedures; understands the cultures of organizations.
Building Effective Teams -
Blends people into teams when needed; creates strong morale and spirit in his/her team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
Developing Direct Reports -
Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each direct report's career goals; constructs compelling development plans and executes them; pushes direct reports to accept developmental moves; will take direct reports who need work; is a people builder.