Abbott
Product Manager, Hospital/Government Marketing
Abbott, Alameda, California, United States, 94501
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.
Increase your chances of an interview by reading the following overview of this role before making an application.About AbbottAbbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.Working at AbbottAt Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:Career development with an international company where you can grow the career you dream of.Free medical coverage for employees* via the Health Investment Plan (HIP) PPOAn excellent retirement savings plan with high employer contributionTuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.The OpportunityThis position works out of our Alameda, CA location in the Diabetes Care division where we're focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology.As the
Product Manager, Hospital/Government team, U.S
you will assist in developing marketing strategies and tactics to drive the growth of the FreeStyle Libre brand in these channels.What You’ll Work OnAssist in achieving U.S. sales and margin by assisting in the development of marketing strategies and tactics in Hosp/Gov channelsMonitor U.S. market trends, customer behavior/feedback, and competitive activities to identify market opportunities in our channelsAbility to translate product, clinical, and scientific information into meaningful Healthcare Professional messagingLead and manage creative agencies to deliver effective marketing materials to support field salesDevelop KPIs and analysis to monitor the performance of marketing programs, and adjust tactics as neededPartner with Regulatory Affairs, Medical Affairs, Legal, and OEC colleagues to ensure the development and approval of compliant and effective promotional tacticsDemonstrate independence by prioritizing and completing assignmentsPrepare sample forecasts and budgetOwn and manage the budget for his/her projects. Maintains tracking of a budget file and communicates updates to the team’s budget ownerRequired QualificationsBachelors Degree (preferably in Marketing, Business, Life Sciences or related field) with at least 4-6 years related experience, with at least one year of experience in marketing or product management, or MBA with 1-3 years of related experience.Preferred QualificationsDemonstrated ability to synthesize, prioritize, and drive results with a high sense of urgency and an ability to think creatively, strategically, and quickly and to learn and act quicklySelf-motivated and proactive with a strong work ethic and proven track record of executing with excellence in a fast-paced environmentKnowledge of all aspects of brand marketing including positioning, branding, campaign development, and channel mixKnowledge of applicable regulatory standards and requirements for medical devices or Rx products preferred. The ability to work through barriers and Regulatory constraints is a mustStrong presentation and communication skillsStrong analytical skill – Proven ability to identify/define business questions and issues and develop strategic, analytical, and financial frameworks to conduct analysisStrong project management and conflict resolution skills – the ability to manage complex projects and programs. Ability to pull the appropriate level, functional, and cross-functional teams together to support initiativesApply NowFollow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
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Increase your chances of an interview by reading the following overview of this role before making an application.About AbbottAbbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.Working at AbbottAt Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:Career development with an international company where you can grow the career you dream of.Free medical coverage for employees* via the Health Investment Plan (HIP) PPOAn excellent retirement savings plan with high employer contributionTuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.The OpportunityThis position works out of our Alameda, CA location in the Diabetes Care division where we're focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology.As the
Product Manager, Hospital/Government team, U.S
you will assist in developing marketing strategies and tactics to drive the growth of the FreeStyle Libre brand in these channels.What You’ll Work OnAssist in achieving U.S. sales and margin by assisting in the development of marketing strategies and tactics in Hosp/Gov channelsMonitor U.S. market trends, customer behavior/feedback, and competitive activities to identify market opportunities in our channelsAbility to translate product, clinical, and scientific information into meaningful Healthcare Professional messagingLead and manage creative agencies to deliver effective marketing materials to support field salesDevelop KPIs and analysis to monitor the performance of marketing programs, and adjust tactics as neededPartner with Regulatory Affairs, Medical Affairs, Legal, and OEC colleagues to ensure the development and approval of compliant and effective promotional tacticsDemonstrate independence by prioritizing and completing assignmentsPrepare sample forecasts and budgetOwn and manage the budget for his/her projects. Maintains tracking of a budget file and communicates updates to the team’s budget ownerRequired QualificationsBachelors Degree (preferably in Marketing, Business, Life Sciences or related field) with at least 4-6 years related experience, with at least one year of experience in marketing or product management, or MBA with 1-3 years of related experience.Preferred QualificationsDemonstrated ability to synthesize, prioritize, and drive results with a high sense of urgency and an ability to think creatively, strategically, and quickly and to learn and act quicklySelf-motivated and proactive with a strong work ethic and proven track record of executing with excellence in a fast-paced environmentKnowledge of all aspects of brand marketing including positioning, branding, campaign development, and channel mixKnowledge of applicable regulatory standards and requirements for medical devices or Rx products preferred. The ability to work through barriers and Regulatory constraints is a mustStrong presentation and communication skillsStrong analytical skill – Proven ability to identify/define business questions and issues and develop strategic, analytical, and financial frameworks to conduct analysisStrong project management and conflict resolution skills – the ability to manage complex projects and programs. Ability to pull the appropriate level, functional, and cross-functional teams together to support initiativesApply NowFollow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
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