Pontera Solutions Inc.
Director of Product Marketing
Pontera Solutions Inc., Long Island City, New York, United States, 11101
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We are looking for a Product Marketing Director to lead our Product Marketing function and manage a team of Product Marketers. This person will work closely with our sales and marketing teams in New York as well as our product and engineering teams in Israel. The ideal candidate is familiar with the needs and wants of Financial Advisors in both an RIA and Broker-Dealer model. This position reports to the Chief Business Officer and is hybrid in our NYC office.
RESPONSIBILITIES
Develop and execute a comprehensive product marketing strategy to drive awareness and adoption for Pontera across all of our audiences; Ground decisions and recommendations in a key understanding of data and revenue opportunity
Become an expert on our products, the market, and our customers in order to articulate product positioning, messaging, and value propositions
Own the customer and market research agenda; Identify key customer segments and develop personas and be the voice of the customer
Plan and execute product launches, nailing our target audience, messaging, channel strategy, and measurement
Increase product adoption and customer growth by collaborating with Marketing, Product, Sales, Client Experience, and analytics to influence product roadmaps and improve sales win rates and improve feature usage
Collaborate with analytics and product to understand to look for opportunities to increase funnel throughput
Develop and nurture a high-performing Product Marketing team, providing coaching, mentorship, and professional development opportunities
Set up the foundation and ways of working for the Product Marketing team to operate efficiently and scale successfully
REQUIREMENTS
10-15 years product marketing experience with at least 5 years management experience
Wealth Management or Financial Services experience and/or experience working with Financial Advisors (RIA model) - need at least one of these three
Proven track record of successfully launching complex products or features in a B2B and/or B2C environment, including planning, execution, and post-launch. Also skilled with strategic planning / prioritization of launches.
Nice to have: Retirement product knowledge; understanding of 401(k)s, IRAs
Nice to have: Someone who has worked in big and small organizations and is able to translate best practices into effective processes for our unique organization
Nice to have: has worked in a B2B SaaS environment
WHAT WE OFFER
Compensation : $190,000 to $220,000 annually
Opportunity : Have a major impact at a fast-growing startup that is revolutionizing the FinTech industry
Team Culture : A collegial, collaborative, fun work environment with frequent team events
Equity : All new hires are eligible for equity grant participation
Healthcare : Comprehensive & affordable insurance benefits with a variety of plan options
Retirement : 401(k) with employer match & employer-sponsored access to a retirement advisor
Family Benefits : Paid parental leave & reimbursement program for family planning services (such as fertility treatments, adoption, or surrogacy
Professional Development : Sponsored learning & development program (to cover classes, certifications, and more!)
Food Perks : Fully stocked kitchen & lunch reimbursement program
Work Flexibility : A hybrid office work model (In-Office Tues/Weds/Thurs and WFH Mon/Fri) & generous PTO day
Pontera is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
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We are looking for a Product Marketing Director to lead our Product Marketing function and manage a team of Product Marketers. This person will work closely with our sales and marketing teams in New York as well as our product and engineering teams in Israel. The ideal candidate is familiar with the needs and wants of Financial Advisors in both an RIA and Broker-Dealer model. This position reports to the Chief Business Officer and is hybrid in our NYC office.
RESPONSIBILITIES
Develop and execute a comprehensive product marketing strategy to drive awareness and adoption for Pontera across all of our audiences; Ground decisions and recommendations in a key understanding of data and revenue opportunity
Become an expert on our products, the market, and our customers in order to articulate product positioning, messaging, and value propositions
Own the customer and market research agenda; Identify key customer segments and develop personas and be the voice of the customer
Plan and execute product launches, nailing our target audience, messaging, channel strategy, and measurement
Increase product adoption and customer growth by collaborating with Marketing, Product, Sales, Client Experience, and analytics to influence product roadmaps and improve sales win rates and improve feature usage
Collaborate with analytics and product to understand to look for opportunities to increase funnel throughput
Develop and nurture a high-performing Product Marketing team, providing coaching, mentorship, and professional development opportunities
Set up the foundation and ways of working for the Product Marketing team to operate efficiently and scale successfully
REQUIREMENTS
10-15 years product marketing experience with at least 5 years management experience
Wealth Management or Financial Services experience and/or experience working with Financial Advisors (RIA model) - need at least one of these three
Proven track record of successfully launching complex products or features in a B2B and/or B2C environment, including planning, execution, and post-launch. Also skilled with strategic planning / prioritization of launches.
Nice to have: Retirement product knowledge; understanding of 401(k)s, IRAs
Nice to have: Someone who has worked in big and small organizations and is able to translate best practices into effective processes for our unique organization
Nice to have: has worked in a B2B SaaS environment
WHAT WE OFFER
Compensation : $190,000 to $220,000 annually
Opportunity : Have a major impact at a fast-growing startup that is revolutionizing the FinTech industry
Team Culture : A collegial, collaborative, fun work environment with frequent team events
Equity : All new hires are eligible for equity grant participation
Healthcare : Comprehensive & affordable insurance benefits with a variety of plan options
Retirement : 401(k) with employer match & employer-sponsored access to a retirement advisor
Family Benefits : Paid parental leave & reimbursement program for family planning services (such as fertility treatments, adoption, or surrogacy
Professional Development : Sponsored learning & development program (to cover classes, certifications, and more!)
Food Perks : Fully stocked kitchen & lunch reimbursement program
Work Flexibility : A hybrid office work model (In-Office Tues/Weds/Thurs and WFH Mon/Fri) & generous PTO day
Pontera is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
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