Kari Hefnider - American Family Insurance
Senior Product Marketing Manager - Business Blueprint Platform
Kari Hefnider - American Family Insurance, Long Island City, New York, United States, 11101
You Lead the Way. We’ve Got Your Back.
The following information provides an overview of the skills, qualities, and qualifications needed for this role.With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.Join Team Amex and lets lead the way together.Make your mark on one of the most iconic global brandsAs marketers at one of the most iconic brands in the world, we play a major role inbuilding authentic relationships with customers who impact life and business around the world. Here, creativity and inspired storytelling combine with powerful data-based marketing and hyper-personalized digital communication to create a genuine human connection that drives business results. As a part of our diverse community of marketers,you can have a breadth of different marketing experiences and do virtually anything from connecting small businesses to new customers to uncovering insights that inspire the future of payments. Create a dynamic career while doing work that matters for people and businesses everywhere.Find your place in marketing on #TeamAmex.How will you make an impact in this role?American Express is looking for a Senior Manager, for Business Blueprint Product Marketing to contribute to the companys focus on making Blueprint the small business homepage and a primary destination for SME customers. Blueprint is a digital experience designed exclusively for small business owners, providing access to tools to manage Card and cash flow more efficiently and with greater confidence. This team is seeking a highly motivated thought-leader to develop the Business Blueprint Product Marketing strategy, serve as the voice of the Blueprint customer, and partner cross-functionally to drive greater awareness and usage of Blueprint.Develop and continuously optimize platform messaging and positioning strategyDevelop a clear Enterprise narrative and GCS value proposition of Blueprint as a membership benefit.Lead go-to-market strategy for new platform features across relevant marketing channels and user experiencesIncrease platform usage & engagement through evolving UX messaging and new marketing journeysIntegrate platform value proposition deeply into Business Checking and Business Line of Credit acquisition and lifecycle marketing.Partner across a broad stakeholder group including Product, Engagement Marketing, Risk, Analytics and Compliance to deliver innovative, compliant Product Marketing strategiesWork collaboratively and cross-functionally to ensure customer centricity across the E2E experienceMinimum QualificationsSuperior project management skills (ability to balance multiple priorities with close attention to detail and deliver high quality output)Drives results and operates with a high sense of accountability and professionalismProactively collaborates, seeks input and understands others’ goals to bring out the best for the business.Embraces a culture of “we” and lives by the Blue Box ValuesStrong communicator with effective interpersonal, oral, and written communication skillsCan operate autonomously, prioritize effectively, and make decisions quicklyCan create effective and visually empowering presentationsData driven, customer-centric, strategic thinkerPreferred QualificationsExperience in Product Marketing/Leading go-to-market strategiesPeople leadership experienceFamiliarity with Amex GCS businessSalary Range: $80,000.00 to $155,000.00 annually + bonus + benefitsThe above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:Competitive base salariesBonus incentives6% Company Match on retirement savings planFree financial coaching and financial well-being supportComprehensive medical, dental, vision, life insurance, and disability benefitsFlexible working model with hybrid, onsite or virtual arrangements depending on role and business need20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacyFree access to global on-site wellness centers staffed with nurses and doctors (depending on location)Free and confidential counseling support through our Healthy Minds programCareer development and training opportunitiesFor a full list of Team Amex benefits, visit our
Colleague Benefits Site .American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.We back our colleagues with the support they need to thrive, professionally and personally. Thats why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.US Job Seekers/Employees -
Click here
to view the “Know Your Rights” poster and thePay Transparency Policy Statement.If the links do not work, please copy and paste the following URLs in a new browser window:https://www.dol.gov/agencies/ofccp/postersto access the three posters.
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The following information provides an overview of the skills, qualities, and qualifications needed for this role.With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.Join Team Amex and lets lead the way together.Make your mark on one of the most iconic global brandsAs marketers at one of the most iconic brands in the world, we play a major role inbuilding authentic relationships with customers who impact life and business around the world. Here, creativity and inspired storytelling combine with powerful data-based marketing and hyper-personalized digital communication to create a genuine human connection that drives business results. As a part of our diverse community of marketers,you can have a breadth of different marketing experiences and do virtually anything from connecting small businesses to new customers to uncovering insights that inspire the future of payments. Create a dynamic career while doing work that matters for people and businesses everywhere.Find your place in marketing on #TeamAmex.How will you make an impact in this role?American Express is looking for a Senior Manager, for Business Blueprint Product Marketing to contribute to the companys focus on making Blueprint the small business homepage and a primary destination for SME customers. Blueprint is a digital experience designed exclusively for small business owners, providing access to tools to manage Card and cash flow more efficiently and with greater confidence. This team is seeking a highly motivated thought-leader to develop the Business Blueprint Product Marketing strategy, serve as the voice of the Blueprint customer, and partner cross-functionally to drive greater awareness and usage of Blueprint.Develop and continuously optimize platform messaging and positioning strategyDevelop a clear Enterprise narrative and GCS value proposition of Blueprint as a membership benefit.Lead go-to-market strategy for new platform features across relevant marketing channels and user experiencesIncrease platform usage & engagement through evolving UX messaging and new marketing journeysIntegrate platform value proposition deeply into Business Checking and Business Line of Credit acquisition and lifecycle marketing.Partner across a broad stakeholder group including Product, Engagement Marketing, Risk, Analytics and Compliance to deliver innovative, compliant Product Marketing strategiesWork collaboratively and cross-functionally to ensure customer centricity across the E2E experienceMinimum QualificationsSuperior project management skills (ability to balance multiple priorities with close attention to detail and deliver high quality output)Drives results and operates with a high sense of accountability and professionalismProactively collaborates, seeks input and understands others’ goals to bring out the best for the business.Embraces a culture of “we” and lives by the Blue Box ValuesStrong communicator with effective interpersonal, oral, and written communication skillsCan operate autonomously, prioritize effectively, and make decisions quicklyCan create effective and visually empowering presentationsData driven, customer-centric, strategic thinkerPreferred QualificationsExperience in Product Marketing/Leading go-to-market strategiesPeople leadership experienceFamiliarity with Amex GCS businessSalary Range: $80,000.00 to $155,000.00 annually + bonus + benefitsThe above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:Competitive base salariesBonus incentives6% Company Match on retirement savings planFree financial coaching and financial well-being supportComprehensive medical, dental, vision, life insurance, and disability benefitsFlexible working model with hybrid, onsite or virtual arrangements depending on role and business need20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacyFree access to global on-site wellness centers staffed with nurses and doctors (depending on location)Free and confidential counseling support through our Healthy Minds programCareer development and training opportunitiesFor a full list of Team Amex benefits, visit our
Colleague Benefits Site .American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.We back our colleagues with the support they need to thrive, professionally and personally. Thats why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.US Job Seekers/Employees -
Click here
to view the “Know Your Rights” poster and thePay Transparency Policy Statement.If the links do not work, please copy and paste the following URLs in a new browser window:https://www.dol.gov/agencies/ofccp/postersto access the three posters.
#J-18808-Ljbffr