Marketing Manager, Global Campaigns

Infor is seeking a Sr. Marketing Manager to join our global campaigns organization, supporting global campaigns.

All candidates should make sure to read the following job description and information carefully before applying.This role will focus on integrated, persona-centric, global campaigns and field marketing programs, including development, planning, and end-to-end execution, aligned with business priorities and outcomes.The role can be based in Europe. Working from one our office or remotely.A Day in The Life Typically Includes:Planning, organizing and executing programs to generate new business leads and grow existing businessManage programs and work with cross-functional digital marketing, creative services and events team members to execute campaignsLiaison between marketing functions and regional/inside/partner sales teamsDevelop and implement pipeline acceleration programs jointly with salesSales enablement to help sales convert leads to revenue via content, tools and subject matter expertsForecast, measure, analyze and report on impact of programsCommunicate and educate the sales team regarding new and planned marketing activities including global, regional and local programsGoal setting: understand the corporate and regional plans and strategies, e.g. contribution to revenue and how Regional Marketing can support those objectives, and prioritizationMarket Segments: understand the target markets and key GTM strategies, as well as the value of the product portfolio suitable for the regionSales & Lead Processes: understand the sales cycle length, pipeline stages, sales models and account-based strategiesLiaison to other marketing functions: e.g. digital, events, product marketing, to include campaign and content planningMeasurement, reporting and analytics: understand how activity and performance are measured and reported, and how to generate metrics at the regional/country levelWhat You Will Need:A degree in marketing, communications, business, or related field requiredPrior marketing experience with demonstrated success in driving demand generation programs with measurable performanceKnowledge and experience executing modern marketing channels, including but not limited to virtual events, conferences, webinars, email, direct mail and digital advertisingAbility to think strategically, prioritize tasks, and execute with attention to detailEnergetic, high performer with a willingness to take initiative and be resourcefulCreative thinker who is adept at working on multiple projects simultaneously in a fast-paced environment, and comfortable adding new ideasExcellent presentation skills and confidence in communicating with senior level sales directorsNote: some travel may be requiredThe ideal candidate will have a strategic, results-driven mindset with a proven ability to maintain successful relationships and translate business needs to marketing programs and pipeline. They are resourceful inside and outside the company, committed to continuous improvement, and passionate about all-things campaign and demand generation.What Will Put You Ahead?SFDC, Pardot and On24 experience preferredDiversity of background and experienceExperience working with salesExperience in the tech industry is a bonusProject leadership

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