Harvard University
Marketing Lead
Harvard University, Cambridge, Massachusetts, us, 02140
Harvard University Marketing Lead Location: Cambridge, Massachusetts
Learn more about the general tasks related to this opportunity below, as well as required skills.Auto req ID: 66311BRJob Code: 405004 Comm Professional (N)Department: OfficeBusiness Title: Marketing LeadSalary Grade: 056Time Status: Full-timeUnion: 55 - Hvd Union Cler & Tech WorkersBasic Qualifications:
Minimum of 3 years related marketing work experienceExperience developing and managing marketing campaigns, reporting performance outcomes, managing relationships, email marketing and HTML email design, copywriting, and project management.Any candidate wishing to be considered must supply a cover letter in addition to their resume.Additional Qualifications and Skills:
Outstanding interpersonal, organizational, planning, and time-management skillsThe ability to balance the interests and needs of multiple stakeholders, from liaising with faculty and members of leadership to working hands-on with data and task executionA proven record of working collaboratively and project-managing a wide range of constituents, as well as individually to achieve deadlines and goalsDemonstrated experience developing and conveying marketing messages that are compelling and effectiveStrong skills in writing, editing, and proofreadingExperience leveraging multiple marketing channels in a coordinated wayExperience moving from general concepts to a thoughtful marketing planFamiliarity with inbound marketing, account-based marketing, content marketing fundamentalsTechnical proficiency with current email marketing technology (such as Salesforce Marketing Cloud, Pardot, Marketo, etc.) and CRM usageAdditional technical proficiency with HTML for email, including understanding of amp script and UTM codes, A/B testing, and reporting analyticsPassion for, experience in, and familiarity with K-12 or higher educationJob-Specific Responsibilities:
Develop full understanding of HGSE Professional Development’s mission, impact goals, organizational values, program offerings, and target audiences.Achieve enrollment targets for a portfolio of 20+ programs by directing all the portfolio’s marketing campaigns and initiatives.Lead the development of program-specific marketing plans, in collaboration with key stakeholders.Manage and guide internal and external resources, including copywriters, graphic designers, HTML developers, and social media partners.Monitor marketing activities performance in Salesforce Marketing Cloud and build marketing decisions based on these analytics.Partner with the Senior Marketing Manager to implement SEO recommendations and content creation.Collaborate with professional education partners to ensure they receive all marketing assets and communication they need.Engage with professional education associations to secure opportunities for presenting at their conferences.Build and maintain strong relationships across functional teams.Additional Information: We regret that the Harvard Graduate School of Education does not provide Visa sponsorship.Benefits:
Paid Time Off: 3-4 weeks of accrued vacation time per year, 12 accrued sick days per year, and more.Health and Welfare: Comprehensive medical, dental, and vision benefits.Retirement: University-funded retirement plan with contributions and full vesting after 3 years of service.Tuition Assistance Program: Competitive program including $40 per class at the Harvard Extension School.Professional Development: Programs and classes at little or no cost.Commuting and Transportation: Various commuter options including discounted public transportation passes.Commitment to Equity, Diversity, Inclusion, and Belonging: Harvard University views equity, diversity, inclusion, and belonging as the pathway to achieving inclusive excellence and fostering a campus culture where everyone can thrive.
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Learn more about the general tasks related to this opportunity below, as well as required skills.Auto req ID: 66311BRJob Code: 405004 Comm Professional (N)Department: OfficeBusiness Title: Marketing LeadSalary Grade: 056Time Status: Full-timeUnion: 55 - Hvd Union Cler & Tech WorkersBasic Qualifications:
Minimum of 3 years related marketing work experienceExperience developing and managing marketing campaigns, reporting performance outcomes, managing relationships, email marketing and HTML email design, copywriting, and project management.Any candidate wishing to be considered must supply a cover letter in addition to their resume.Additional Qualifications and Skills:
Outstanding interpersonal, organizational, planning, and time-management skillsThe ability to balance the interests and needs of multiple stakeholders, from liaising with faculty and members of leadership to working hands-on with data and task executionA proven record of working collaboratively and project-managing a wide range of constituents, as well as individually to achieve deadlines and goalsDemonstrated experience developing and conveying marketing messages that are compelling and effectiveStrong skills in writing, editing, and proofreadingExperience leveraging multiple marketing channels in a coordinated wayExperience moving from general concepts to a thoughtful marketing planFamiliarity with inbound marketing, account-based marketing, content marketing fundamentalsTechnical proficiency with current email marketing technology (such as Salesforce Marketing Cloud, Pardot, Marketo, etc.) and CRM usageAdditional technical proficiency with HTML for email, including understanding of amp script and UTM codes, A/B testing, and reporting analyticsPassion for, experience in, and familiarity with K-12 or higher educationJob-Specific Responsibilities:
Develop full understanding of HGSE Professional Development’s mission, impact goals, organizational values, program offerings, and target audiences.Achieve enrollment targets for a portfolio of 20+ programs by directing all the portfolio’s marketing campaigns and initiatives.Lead the development of program-specific marketing plans, in collaboration with key stakeholders.Manage and guide internal and external resources, including copywriters, graphic designers, HTML developers, and social media partners.Monitor marketing activities performance in Salesforce Marketing Cloud and build marketing decisions based on these analytics.Partner with the Senior Marketing Manager to implement SEO recommendations and content creation.Collaborate with professional education partners to ensure they receive all marketing assets and communication they need.Engage with professional education associations to secure opportunities for presenting at their conferences.Build and maintain strong relationships across functional teams.Additional Information: We regret that the Harvard Graduate School of Education does not provide Visa sponsorship.Benefits:
Paid Time Off: 3-4 weeks of accrued vacation time per year, 12 accrued sick days per year, and more.Health and Welfare: Comprehensive medical, dental, and vision benefits.Retirement: University-funded retirement plan with contributions and full vesting after 3 years of service.Tuition Assistance Program: Competitive program including $40 per class at the Harvard Extension School.Professional Development: Programs and classes at little or no cost.Commuting and Transportation: Various commuter options including discounted public transportation passes.Commitment to Equity, Diversity, Inclusion, and Belonging: Harvard University views equity, diversity, inclusion, and belonging as the pathway to achieving inclusive excellence and fostering a campus culture where everyone can thrive.
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