Lycatel LLC
Retention Marketing Analyst
Lycatel LLC, Los Angeles, California, United States, 90079
Job Description
The following information provides an overview of the skills, qualities, and qualifications needed for this role.Founded in 2006, Lycamobile is a solution for those who want to connect back home. As a leading international wireless carrier, we provide solutions to over 30 million customers across 24 countries. Lycamobile’s sheer span, focus on customer service, and innovative business strategy have seen it outgrow its competitor set; achieving greater coverage of the European population than any other network operator.
Thanks to our dedicated team, we are continuously driving costs down without compromising on quality for our customers. With that ethos imbedded into our vision, Lycamobile is currently seeking a
Retention Marketing Analyst
located in the Los Angeles, CA area.
We are seeking an inquisitive, highly analytical, and detail-oriented Data Analyst experienced in Retention Marketing. This data-centric role is vital for building and maintaining analytics tools and workflows. Candidates who can flex their SQL skill set and analyze essential data to guide decision-making will stand out the most. A passion for solving problems around segmentation strategy, retention spend optimization, and guiding profitable growth for the business is essential for success. You’re an excellent fit for this role if you’re comfortable managing projects simultaneously, working with a cross-functional team, and informing and influencing stakeholders with data and insights to drive outcomes.
Essential Duties and Responsibilities:
Own the topic of retention loyalty program analytics through segmented gamified strategy, creating a personalized user experience, and optimizing reinvestment spend.
Perform A/B testing to understand the effects of different loyalty aspects on user behavior and retention.
Create, understand, and identify opportunities within the loyalty program.
Develop data collection, data analysis, and business intelligence reporting systems to measure and inform business strategy for a new loyalty program and general retention strategy.
Create presentations and written documents with little guidance, and present to both technical and non-technical audiences in an effective way, articulating ideas and opinions clearly and efficiently.
Collaborate with decision-makers on the Retention Marketing team to understand their goals, and proactively identify opportunities to use data to develop new insights, guide strategy, and improve business results.
Education and/or Work Experience Requirements:
2+ years of Data Analytics experience in an ecommerce, direct-to-consumer, or retail environment (retention marketing domain experience preferred).
Advanced knowledge of SQL, including comfort with analytic functions, window functions, and common table expressions.
2+ years’ experience using data visualization tools (Tableau preferred) & scripting languages (Python).
Advanced ability to draw insights from analysis, supported by data, and clearly communicate them to stakeholders, including senior management.
Intellectual curiosity and solid understanding of data sources and ecosystems, with the ability to see from the brand’s business lens.
Strong communication skills, both written and oral.
Lycatel LLC is an equal opportunity employer. We will not discriminate on the basis of race, color, gender, national origin, age, religion, creed, disability, veteran’s status, sexual orientation, gender identity, or gender expression.
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The following information provides an overview of the skills, qualities, and qualifications needed for this role.Founded in 2006, Lycamobile is a solution for those who want to connect back home. As a leading international wireless carrier, we provide solutions to over 30 million customers across 24 countries. Lycamobile’s sheer span, focus on customer service, and innovative business strategy have seen it outgrow its competitor set; achieving greater coverage of the European population than any other network operator.
Thanks to our dedicated team, we are continuously driving costs down without compromising on quality for our customers. With that ethos imbedded into our vision, Lycamobile is currently seeking a
Retention Marketing Analyst
located in the Los Angeles, CA area.
We are seeking an inquisitive, highly analytical, and detail-oriented Data Analyst experienced in Retention Marketing. This data-centric role is vital for building and maintaining analytics tools and workflows. Candidates who can flex their SQL skill set and analyze essential data to guide decision-making will stand out the most. A passion for solving problems around segmentation strategy, retention spend optimization, and guiding profitable growth for the business is essential for success. You’re an excellent fit for this role if you’re comfortable managing projects simultaneously, working with a cross-functional team, and informing and influencing stakeholders with data and insights to drive outcomes.
Essential Duties and Responsibilities:
Own the topic of retention loyalty program analytics through segmented gamified strategy, creating a personalized user experience, and optimizing reinvestment spend.
Perform A/B testing to understand the effects of different loyalty aspects on user behavior and retention.
Create, understand, and identify opportunities within the loyalty program.
Develop data collection, data analysis, and business intelligence reporting systems to measure and inform business strategy for a new loyalty program and general retention strategy.
Create presentations and written documents with little guidance, and present to both technical and non-technical audiences in an effective way, articulating ideas and opinions clearly and efficiently.
Collaborate with decision-makers on the Retention Marketing team to understand their goals, and proactively identify opportunities to use data to develop new insights, guide strategy, and improve business results.
Education and/or Work Experience Requirements:
2+ years of Data Analytics experience in an ecommerce, direct-to-consumer, or retail environment (retention marketing domain experience preferred).
Advanced knowledge of SQL, including comfort with analytic functions, window functions, and common table expressions.
2+ years’ experience using data visualization tools (Tableau preferred) & scripting languages (Python).
Advanced ability to draw insights from analysis, supported by data, and clearly communicate them to stakeholders, including senior management.
Intellectual curiosity and solid understanding of data sources and ecosystems, with the ability to see from the brand’s business lens.
Strong communication skills, both written and oral.
Lycatel LLC is an equal opportunity employer. We will not discriminate on the basis of race, color, gender, national origin, age, religion, creed, disability, veteran’s status, sexual orientation, gender identity, or gender expression.
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