Amazon
Creative Director, Manager, Premium Content Production
Amazon, Springdale, Arkansas, United States, 72764
Job ID: 2744660 | Amazon Advertising LLC
The following information aims to provide potential candidates with a better understanding of the requirements for this role.As a Creative Director and people manager in the Brand Innovation Lab’s Premium Content Production team, you will be leading one-of-a-kind campaigns for a wide range of global brands from creative brief to launch. You'll partner with solutions managers to lead Prime Video Sponsorships, innovations and campaigns. You'll be responsible for managing direct reports that may include art directors, copywriters, designers, and solutions managers. You and your team will partner closely with content producers and design technologists to create innovative programs using the full Amazon’s canvas (i.e. Alexa, Twitch, IMDb, Prime Video). You'll lead projects and own client relationships, focusing on creating work that benefits the end customer while pushing the creative envelope.Through a deep understanding of Amazon’s suite of tools and services, CD’s recommend a campaign framework that balances advertiser goals with customers’ expectations of frictionless commerce.In this role, you will craft high-level creative strategies that solve business needs for brands. You’ll think across Amazon platforms and beyond, manage complex projects, and create tailored content across channels driving the marketing objectives of advertisers. You will effectively communicate with key stakeholders and external media and creative agencies. You will work with senior leadership to create processes and establish best practices that impact the broader department. Finally, you will work towards preserving the team culture of collaboration, teamwork, innovation, and inspiration, fostering positive internal and agency relationships. You’ll provide mentorship to a variety of creative disciplines, developing their skills and helping guide their careers forward.Key job responsibilities
Define the creative strategy for multiple advertisersConcept, design, and execute innovative ad campaigns and experiences for global brands from developing the creative brief to launching the campaign.Independently direct campaigns and collaborate with internal teams, clients, and external agency partnersDevelop and manage the careers of direct reports, providing feedback and coaching opportunitiesDirect creative disciplines outside your area of functional expertise and provide feedback in all stages of the creative development processPartner with and/or lead art directors, copywriters, designers, solutions managers, developers, and content producers to create customer-focused solutions that deliver on advertiser objectivesDeliver high-quality copy for campaigns across different Amazon touch-pointsProvide in-depth understanding of copywriting for all formats—digital, print, out-of-home, video and audio scripts, and moreSynthesize strategic research and/or data to develop campaign ideasLead the creation of presentations; present ideas and concepts to clients, agencies, and internallyMake creative trade-off decisions between teams, clients, and end-customer needsMeasure and evaluate current processes within the department and improve them through documentationMentor and inspire other creativesDesign trivia, AR, and other innovation experiencesReview and improve campaign ideas and presentation decksWork through creative messaging feedback with Legal and PRPresent a campaign to brand clients and their partner media agencyWrite documentation to improve creative processesBASIC QUALIFICATIONS - You must submit your online portfolio to be considered for this job, including a body of work that demonstrates account/campaign planning, creative direction, visual design skills, and interactive/digital advertising experiences.- Proven ability to ideate for film, print, digital, out-of-home, experiential, and social.- Minimum of 3 years management experience.- Experience as a Creative Director at either an entertainment company or agency with a copywriter or art director background.- Experience working with the biggest global brands.- Passion for experimentation and innovation.- Relentlessly high creative standards and exceptional attention to detail.- Data-driven and obsessed with measurable impact of a campaign.- Ability to juggle many projects and consistently deliver results despite competing priorities.- Excellent presentation skills and ability to gracefully defend creative decisions to leadership, driving creative alignment with leadership and stakeholders.- Ability to thrive in a fast-paced, highly entrepreneurial environment with multiple different stakeholders and regulatory requirements.PREFERRED QUALIFICATIONS - Award-winning portfolio.- 10 years or more experience in digital advertising.- Experience in building creative for streaming services.Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $139,600/year in our lowest geographic market up to $230,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits.This position will remain posted until filled. Applicants should apply via our internal or external career site.Posted:
August 28, 2024
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The following information aims to provide potential candidates with a better understanding of the requirements for this role.As a Creative Director and people manager in the Brand Innovation Lab’s Premium Content Production team, you will be leading one-of-a-kind campaigns for a wide range of global brands from creative brief to launch. You'll partner with solutions managers to lead Prime Video Sponsorships, innovations and campaigns. You'll be responsible for managing direct reports that may include art directors, copywriters, designers, and solutions managers. You and your team will partner closely with content producers and design technologists to create innovative programs using the full Amazon’s canvas (i.e. Alexa, Twitch, IMDb, Prime Video). You'll lead projects and own client relationships, focusing on creating work that benefits the end customer while pushing the creative envelope.Through a deep understanding of Amazon’s suite of tools and services, CD’s recommend a campaign framework that balances advertiser goals with customers’ expectations of frictionless commerce.In this role, you will craft high-level creative strategies that solve business needs for brands. You’ll think across Amazon platforms and beyond, manage complex projects, and create tailored content across channels driving the marketing objectives of advertisers. You will effectively communicate with key stakeholders and external media and creative agencies. You will work with senior leadership to create processes and establish best practices that impact the broader department. Finally, you will work towards preserving the team culture of collaboration, teamwork, innovation, and inspiration, fostering positive internal and agency relationships. You’ll provide mentorship to a variety of creative disciplines, developing their skills and helping guide their careers forward.Key job responsibilities
Define the creative strategy for multiple advertisersConcept, design, and execute innovative ad campaigns and experiences for global brands from developing the creative brief to launching the campaign.Independently direct campaigns and collaborate with internal teams, clients, and external agency partnersDevelop and manage the careers of direct reports, providing feedback and coaching opportunitiesDirect creative disciplines outside your area of functional expertise and provide feedback in all stages of the creative development processPartner with and/or lead art directors, copywriters, designers, solutions managers, developers, and content producers to create customer-focused solutions that deliver on advertiser objectivesDeliver high-quality copy for campaigns across different Amazon touch-pointsProvide in-depth understanding of copywriting for all formats—digital, print, out-of-home, video and audio scripts, and moreSynthesize strategic research and/or data to develop campaign ideasLead the creation of presentations; present ideas and concepts to clients, agencies, and internallyMake creative trade-off decisions between teams, clients, and end-customer needsMeasure and evaluate current processes within the department and improve them through documentationMentor and inspire other creativesDesign trivia, AR, and other innovation experiencesReview and improve campaign ideas and presentation decksWork through creative messaging feedback with Legal and PRPresent a campaign to brand clients and their partner media agencyWrite documentation to improve creative processesBASIC QUALIFICATIONS - You must submit your online portfolio to be considered for this job, including a body of work that demonstrates account/campaign planning, creative direction, visual design skills, and interactive/digital advertising experiences.- Proven ability to ideate for film, print, digital, out-of-home, experiential, and social.- Minimum of 3 years management experience.- Experience as a Creative Director at either an entertainment company or agency with a copywriter or art director background.- Experience working with the biggest global brands.- Passion for experimentation and innovation.- Relentlessly high creative standards and exceptional attention to detail.- Data-driven and obsessed with measurable impact of a campaign.- Ability to juggle many projects and consistently deliver results despite competing priorities.- Excellent presentation skills and ability to gracefully defend creative decisions to leadership, driving creative alignment with leadership and stakeholders.- Ability to thrive in a fast-paced, highly entrepreneurial environment with multiple different stakeholders and regulatory requirements.PREFERRED QUALIFICATIONS - Award-winning portfolio.- 10 years or more experience in digital advertising.- Experience in building creative for streaming services.Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $139,600/year in our lowest geographic market up to $230,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits.This position will remain posted until filled. Applicants should apply via our internal or external career site.Posted:
August 28, 2024
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