The Planet Group
Senior Business Development and Marketing Manager
The Planet Group, Washington, District of Columbia, us, 20022
Senior Business Development and Marketing Manager
Applying for this role is straight forward Scroll down and click on Apply to be considered for this position.Minimum Qualifications
A Bachelor's degree from an accredited universityA minimum of ten (10) years of professional marketing, business development, or other relevant experienceA minimum of four (4) years of direct personnel management experienceDeep market knowledge and understanding of the business and legal landscape in assigned practice areas/industriesExcellent writing, proofreading, and critical thinking skillsStrong communication skills and demonstrated ability to present to management and peersExperience working with sensitive or confidential informationDemonstrated proficiency in Microsoft Office and OutlookMarketing, business development, strategic planning, sales, and/or other relevant experience in a law firm or other professional services organizationAdvanced degree in a related area, such as marketing, law, business, or communications (M.B.A. or J.D. a considerable plus)Working knowledge of customer relationship, pipeline, and experience management databases such as InterAction, Salesforce, and/or FoundationFamiliarity with relevant company/market research tools, as well as law firm rankings, awards, and league table publicationsResponsibilities
Consults with practice/industry leaders and other partners to develop and execute marketing and client development plans for the group and individual lawyersEnsures a coordinated, sustained level, and appropriate mix of marketing and business development activity in support of the group’s business objectivesLeads, attends, and contributes to practice/industry group meetings and planning sessionsServes as project manager and key contributor for RFPs, pitches, and other business development projects, both for primary groups and others, as neededManages, develops, and refines processes and procedures relating to the practice(s) business development “infrastructure” (e.g., written collateral; database/matter lists; contact lists; opportunity tracking; etc.); ensures processes are efficient and the best possible use is made of available technology and other resourcesLeverages market knowledge to drive strategy within service areas and identify ways to distinguish service offeringsFacilitates the planning, implementation, and follow-up of new business or cross-marketing opportunitiesAdvises on the business development and marketing budget for the practice, providing guidance and recommendations to the leaders of the group, including evaluating the return on investment of initiativesLeads the development of profile-raising activities for the practice, including the submission of rankings, surveys, league tables, and other recognitions, as well as sponsorships and programsParticipates in hiring, managing, and developing staff; oversees daily operations and monitors staff work product; manages professional development of staff, including establishing goals, coaching, and training; prepares annual performance appraisals and provides timely feedback on performanceDelegates work efficiently and effectively to other team membersCollaborates with other leaders and business professionals within and outside the Marketing Department on projects that cross practices, regions and/or functionsPay Rate:
$160,000-$210,000 depending on experience
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Applying for this role is straight forward Scroll down and click on Apply to be considered for this position.Minimum Qualifications
A Bachelor's degree from an accredited universityA minimum of ten (10) years of professional marketing, business development, or other relevant experienceA minimum of four (4) years of direct personnel management experienceDeep market knowledge and understanding of the business and legal landscape in assigned practice areas/industriesExcellent writing, proofreading, and critical thinking skillsStrong communication skills and demonstrated ability to present to management and peersExperience working with sensitive or confidential informationDemonstrated proficiency in Microsoft Office and OutlookMarketing, business development, strategic planning, sales, and/or other relevant experience in a law firm or other professional services organizationAdvanced degree in a related area, such as marketing, law, business, or communications (M.B.A. or J.D. a considerable plus)Working knowledge of customer relationship, pipeline, and experience management databases such as InterAction, Salesforce, and/or FoundationFamiliarity with relevant company/market research tools, as well as law firm rankings, awards, and league table publicationsResponsibilities
Consults with practice/industry leaders and other partners to develop and execute marketing and client development plans for the group and individual lawyersEnsures a coordinated, sustained level, and appropriate mix of marketing and business development activity in support of the group’s business objectivesLeads, attends, and contributes to practice/industry group meetings and planning sessionsServes as project manager and key contributor for RFPs, pitches, and other business development projects, both for primary groups and others, as neededManages, develops, and refines processes and procedures relating to the practice(s) business development “infrastructure” (e.g., written collateral; database/matter lists; contact lists; opportunity tracking; etc.); ensures processes are efficient and the best possible use is made of available technology and other resourcesLeverages market knowledge to drive strategy within service areas and identify ways to distinguish service offeringsFacilitates the planning, implementation, and follow-up of new business or cross-marketing opportunitiesAdvises on the business development and marketing budget for the practice, providing guidance and recommendations to the leaders of the group, including evaluating the return on investment of initiativesLeads the development of profile-raising activities for the practice, including the submission of rankings, surveys, league tables, and other recognitions, as well as sponsorships and programsParticipates in hiring, managing, and developing staff; oversees daily operations and monitors staff work product; manages professional development of staff, including establishing goals, coaching, and training; prepares annual performance appraisals and provides timely feedback on performanceDelegates work efficiently and effectively to other team membersCollaborates with other leaders and business professionals within and outside the Marketing Department on projects that cross practices, regions and/or functionsPay Rate:
$160,000-$210,000 depending on experience
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