PayScale, Inc.
Senior Manager, Portfolio Marketing
PayScale, Inc., Seattle, Washington, us, 98127
Job Description: As a Senior Manager, Portfolio Marketing at Payscale, you will play a crucial role in shaping the market positioning and go-to-market strategy of our product portfolio. This senior-level position requires a visionary leader who can develop and execute comprehensive marketing strategies that align with our business goals. You will be responsible for conducting in-depth market research, identifying emerging trends, and leveraging customer insights to drive product impactful stories that drive growth. Your ability to craft compelling value propositions and lead successful go-to-market efforts will be key in enhancing our competitive edge and expanding our market presence.In this role, you will collaborate closely with cross-functional teams, including product management, sales, and customer success, to ensure seamless product launches and consistent messaging across all channels. Your leadership will extend to mentoring junior marketing team members and managing external agencies to deliver impactful marketing initiatives. With a strong analytical mindset, you will monitor and optimize campaign performance, making data-driven decisions to achieve optimal results. If you are a strategic thinker with a passion for driving product success and a proven track record in portfolio marketing, we invite you to join our dynamic team at Payscale. In this role, you will: Product Positioning and Messaging:
Define and articulate clear value propositions and messaging at a portfolio level in partnership with Product Marketing team.Ensure consistent and compelling product positioning across all marketing and sales materials.Identify and gather key proof points of product value through Payscale products and incorporate into messaging.Strategy Development:
Develop and implement strategic marketing plans for the product portfolio to achieve business objectives.Conduct market research and analysis to identify trends, opportunities, and competitive threats.Go-to-Market Execution:
Lead the development and execution of go-to-market strategies for quarterly portfolio product launches and updates.Collaborate with cross-functional teams, including product management, sales, and customer support, to ensure successful product launches.Sales Enablement Collaboration:
Collaborate with sales enablement & sales content to ensure consistent and effective messaging adoptionWork closely with the sales team to understand their needs and support their efforts to close deals.Team Leadership:
Team lead for a single junior Product Marketing Manager with potential for leadership growthMentor and guide junior marketing team members, fostering a culture of collaboration and continuous improvement.Bring best practices, templates and experience to create consistency throughout the team.Qualifications:
Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.7+ years of experience in product or portfolio marketingProven experience working in the B2B SaaS spaceProven track record of successfully developing and executing marketing strategies that drive product growth.Strong analytical skills with the ability to interpret market data and make data-driven decisions.Excellent communication and presentation skills, with the ability to articulate complex concepts clearly and persuasively.Demonstrated ability to work effectively in a cross-functional team environment.Experience with digital marketing tools and platforms, including CRM, marketing automation, and analytics software.Leadership experience, with a track record of mentoring and developing team members.CompensationIn the spirit of pay transparency, we are excited to share the base salary range for this position is $137,900 - $206,900, exclusive of fringe benefits or potential bonuses. This position is also eligible for an annual corporate bonus of 15%. If you are hired at Payscale, your final base salary compensation will be determined based on factors such as skills, education, and/or experience. In addition to those factors – we believe in the importance of pay equity and consider any internal equity of our current team members as a part of any final offer. Please keep in mind that the range mentioned above is the full base salary range for the role. Hiring at the maximum of the range would not be typical in order to allow for future & continued salary growth. We also offer a generous compensation and benefits package (more information on benefits listed below).Company DescriptionPayscale gives employers and employees confidence to know the what and why behind pay. With our leading data, technology, and experience we make it easier for you to connect compensation to goals.As the industry leader in compensation management, Payscale is on a mission to help job seekers, employees, and businesses get pay right and to make sustainable fair pay a reality. Empowering more than 50 percent of the Fortune 500 in 198 countries, Payscale provides a combination of diverse and dynamic data sources, experienced compensation services, and scalable software to enable organizations such as Angel City Football Club, Target, United Healthcare, Gainsight, eBay, and The Washington Post to make fair and appropriate pay decisions. To learn more, visitwww.payscale.comLocationPayscale has an employee centric remote-first model that provides you the flexibility to do your best work in a space that supports you, while also finding time to collaborate in person for the moments that matter.
Maximise your chances of a successful application to this job by ensuring your CV and skills are a good match.
In our remote-first model, employees can work from the location that works best for them. We do not have centralized corporate offices.Employees can choose to work from home, in company-paid co-working spaces, or any combination of the two that best suits their unique needs.When it matters (usually no more than a few times a year) we take the time to gather for in-person events.Payscale has employees across the US, Canada, and the UK, however we are currently unable to hire in the Quebec Province, Northern Ireland, and Hawaii.Benefits and PerksAll around awesome culture where together we strive to live our 5 values:Respect every individual, work as a teamBe Customer first, customer centricHave a Bias towards actionCommit to excellence (we give our best everyday)Make Data driven decisionsAn open and inclusive environment where you’ll learn and grow through programs and resources like:Monthly companyAllHands meetingsRegular opportunities for executive leadership exposurethrough things like AMAsAccess to continued learning & development opportunitiesOur commitment to a continuous feedback culture which allows us to drive performance and careergrowthA growing network ofEmployeeResourceGroupsCompany sponsored volunteerhoursAnd more!Our more standard benefitsFlex Paid Time Off, giving you flexibility to rest, relax and recharge away from work15 Paid Company Holidays, including an extended Fourth of July break, World Mental Health Day, and JuneteenthA comprehensive benefits plan including medical, dental, life, vision, disability, and life insurance covered up to 100% by Payscale401(k) retirement program with a fully vested immediate company match12 weeks of paid parental leave for birthing or non-birthing parentsUnlimited infertility coverage benefits through our medical plansHealth Savings Account (HSA) options and company contribution each pay periodFlexible Spending Account (FSA) options for pre-tax employee allocationsWe know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.Equal Opportunity Employer:We embrace equal employmentopportunity.Payscaleis committed to a policy of equal employment opportunity for all applicants and employees. It is our policy that employees will not be subjected to unlawful discriminationon the basis ofrace, color, religion, sex, age, national origin, or ancestry, physical or mental disability, veteran or military status, marital status, sexual orientation, political ideology, and any other basis protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including but not limited to: recruitment, hiring, transfers, promotions, training, discipline, termination, compensation and benefits, performance appraisals, education, and social and recreational programs.Fraud Alert:Payscalevalues security and privacy. During your job application and interview process, we willnever ask foryour personal banking orfinancial information,social security number,or other sensitive information,ifyou are unsure if a message is fromPayscale, please email recruiting@payscale.com
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Define and articulate clear value propositions and messaging at a portfolio level in partnership with Product Marketing team.Ensure consistent and compelling product positioning across all marketing and sales materials.Identify and gather key proof points of product value through Payscale products and incorporate into messaging.Strategy Development:
Develop and implement strategic marketing plans for the product portfolio to achieve business objectives.Conduct market research and analysis to identify trends, opportunities, and competitive threats.Go-to-Market Execution:
Lead the development and execution of go-to-market strategies for quarterly portfolio product launches and updates.Collaborate with cross-functional teams, including product management, sales, and customer support, to ensure successful product launches.Sales Enablement Collaboration:
Collaborate with sales enablement & sales content to ensure consistent and effective messaging adoptionWork closely with the sales team to understand their needs and support their efforts to close deals.Team Leadership:
Team lead for a single junior Product Marketing Manager with potential for leadership growthMentor and guide junior marketing team members, fostering a culture of collaboration and continuous improvement.Bring best practices, templates and experience to create consistency throughout the team.Qualifications:
Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.7+ years of experience in product or portfolio marketingProven experience working in the B2B SaaS spaceProven track record of successfully developing and executing marketing strategies that drive product growth.Strong analytical skills with the ability to interpret market data and make data-driven decisions.Excellent communication and presentation skills, with the ability to articulate complex concepts clearly and persuasively.Demonstrated ability to work effectively in a cross-functional team environment.Experience with digital marketing tools and platforms, including CRM, marketing automation, and analytics software.Leadership experience, with a track record of mentoring and developing team members.CompensationIn the spirit of pay transparency, we are excited to share the base salary range for this position is $137,900 - $206,900, exclusive of fringe benefits or potential bonuses. This position is also eligible for an annual corporate bonus of 15%. If you are hired at Payscale, your final base salary compensation will be determined based on factors such as skills, education, and/or experience. In addition to those factors – we believe in the importance of pay equity and consider any internal equity of our current team members as a part of any final offer. Please keep in mind that the range mentioned above is the full base salary range for the role. Hiring at the maximum of the range would not be typical in order to allow for future & continued salary growth. We also offer a generous compensation and benefits package (more information on benefits listed below).Company DescriptionPayscale gives employers and employees confidence to know the what and why behind pay. With our leading data, technology, and experience we make it easier for you to connect compensation to goals.As the industry leader in compensation management, Payscale is on a mission to help job seekers, employees, and businesses get pay right and to make sustainable fair pay a reality. Empowering more than 50 percent of the Fortune 500 in 198 countries, Payscale provides a combination of diverse and dynamic data sources, experienced compensation services, and scalable software to enable organizations such as Angel City Football Club, Target, United Healthcare, Gainsight, eBay, and The Washington Post to make fair and appropriate pay decisions. To learn more, visitwww.payscale.comLocationPayscale has an employee centric remote-first model that provides you the flexibility to do your best work in a space that supports you, while also finding time to collaborate in person for the moments that matter.
Maximise your chances of a successful application to this job by ensuring your CV and skills are a good match.
In our remote-first model, employees can work from the location that works best for them. We do not have centralized corporate offices.Employees can choose to work from home, in company-paid co-working spaces, or any combination of the two that best suits their unique needs.When it matters (usually no more than a few times a year) we take the time to gather for in-person events.Payscale has employees across the US, Canada, and the UK, however we are currently unable to hire in the Quebec Province, Northern Ireland, and Hawaii.Benefits and PerksAll around awesome culture where together we strive to live our 5 values:Respect every individual, work as a teamBe Customer first, customer centricHave a Bias towards actionCommit to excellence (we give our best everyday)Make Data driven decisionsAn open and inclusive environment where you’ll learn and grow through programs and resources like:Monthly companyAllHands meetingsRegular opportunities for executive leadership exposurethrough things like AMAsAccess to continued learning & development opportunitiesOur commitment to a continuous feedback culture which allows us to drive performance and careergrowthA growing network ofEmployeeResourceGroupsCompany sponsored volunteerhoursAnd more!Our more standard benefitsFlex Paid Time Off, giving you flexibility to rest, relax and recharge away from work15 Paid Company Holidays, including an extended Fourth of July break, World Mental Health Day, and JuneteenthA comprehensive benefits plan including medical, dental, life, vision, disability, and life insurance covered up to 100% by Payscale401(k) retirement program with a fully vested immediate company match12 weeks of paid parental leave for birthing or non-birthing parentsUnlimited infertility coverage benefits through our medical plansHealth Savings Account (HSA) options and company contribution each pay periodFlexible Spending Account (FSA) options for pre-tax employee allocationsWe know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.Equal Opportunity Employer:We embrace equal employmentopportunity.Payscaleis committed to a policy of equal employment opportunity for all applicants and employees. It is our policy that employees will not be subjected to unlawful discriminationon the basis ofrace, color, religion, sex, age, national origin, or ancestry, physical or mental disability, veteran or military status, marital status, sexual orientation, political ideology, and any other basis protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including but not limited to: recruitment, hiring, transfers, promotions, training, discipline, termination, compensation and benefits, performance appraisals, education, and social and recreational programs.Fraud Alert:Payscalevalues security and privacy. During your job application and interview process, we willnever ask foryour personal banking orfinancial information,social security number,or other sensitive information,ifyou are unsure if a message is fromPayscale, please email recruiting@payscale.com
#J-18808-Ljbffr