Genesys
Sr. Field Marketing Manager - West Enterprise
Genesys, Menlo Park, California, United States, 94025
Build something new with a world-class team.
Qualifications, skills, and all relevant experience needed for this role can be found in the full description below.At Genesys, we allow our employees to make their mark by entrusting them to make decisions and do what they’ve been hired to do: their very best. Your potential is waiting; why are you?Summary
The Genesys North America Integrated Marketing team is looking for a rock star marketer to own the West Enterprise segment of the North America field marketing strategy. As the primary liaison between Sales and Marketing, the Sr. Field Marketing Manager will need to understand go-to-market (G2M) and sales priorities of the business, apply a “General Manager” mentality and build a regional field marketing plan to deliver on those priorities through a mix of virtual and in-person marketing programs.The Sr. Field Marketing Manager needs to identify and generate awareness and demand by using a variety of marketing vehicles and tactics. The focus is on the top big bet accounts to meet the growth objectives of the business and drive pipeline acceleration. This field marketer is also responsible for interfacing directly with sales leadership, account owners/teams, and requires strategic marketing leadership, cross-team, and organizational teamwork, excellent communications, and project management skills, along with a passion for driving the right customer and prospect experience.Key Responsibilities:
Develop a field marketing plan with input and expertise from key internal stakeholders; to include hybrid, digital and in-person programs.Experience working with and marketing to enterprise accounts.Facilitate the conversation with sales stakeholders and align field marketing plan to meet sales and marketing goals.Develop and drive innovative integrated marketing strategies, digital and physical, to meet and exceed marketing and sales objectives, leveraging a mix of events, digital, and white-glove experiences.Research and identify third-party programs to drive new logos, thought leadership and brand awareness and develop new and innovative ways to reach our audience through solution-focused content and programs.Build and maintain a strong relationship with key stakeholders to ensure Sales/Marketing alignment on all programs.Work with Partner Marketing to drive demand gen and channel relationships.Manage the allocated Marketing budget to drive optimized investment and ROI.Knowledge, Skills and Experience:
A minimum of seven years software/technology field marketing experience.Highly efficient team player, with the ability to also work independently in a fast-paced, fluid, sometimes ambiguous environment.Experience creating and delivering events and digital marketing campaigns email that produce results.Self-motivated, able to work autonomously and communicate with remote management for extended periods of time.Experience owning pipeline targets is a plus.High energy and the ability to manage multiple initiatives.Knowledge of lead generation and sales cycles for revenue growth.Track record of partnering with a high energy, direct sales force.Knowledge of Salesforce, Asana and other MarTech is preferred.30% travel required.Bachelor’s degree.Benefits
Medical, Dental, and Vision Insurance.Telehealth coverage.Flexible work schedules and work from home opportunities.Development and career growth opportunities.Open Time Off.401(k) matching program.Adoption Assistance.Infertility treatments.About Genesys:Every year, Genesys orchestrates billions of remarkable customer experiences for organizations in more than 100 countries. Through the power of our cloud, digital and AI technologies, organizations can realize Experience as a Service our vision for empathetic customer experiences at scale. With Genesys, organizations have the power to deliver proactive, predictive, and hyper personalized experiences to deepen their customer connection across every marketing, sales, and service moment on any channel, while also improving employee productivity and engagement. By transforming back-office technology to a modern revenue velocity engine Genesys enables true intimacy at scale to foster customer trust and loyalty. Visit www.genesys.com.Reasonable Accommodations:
If you require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you or someone you know may complete the Reasonable Accommodations Form for assistance. Please use the Candidate field in the dropdown menu to ensure a timely response.This form is designed to assist job seekers who seek reasonable accommodation for the application process. Submissions entered for non-accommodation-related issues, such as following up on an application or submitting a resume, may not receive a response.Compensation:
This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.$114,450.00 - $224,650.00
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Qualifications, skills, and all relevant experience needed for this role can be found in the full description below.At Genesys, we allow our employees to make their mark by entrusting them to make decisions and do what they’ve been hired to do: their very best. Your potential is waiting; why are you?Summary
The Genesys North America Integrated Marketing team is looking for a rock star marketer to own the West Enterprise segment of the North America field marketing strategy. As the primary liaison between Sales and Marketing, the Sr. Field Marketing Manager will need to understand go-to-market (G2M) and sales priorities of the business, apply a “General Manager” mentality and build a regional field marketing plan to deliver on those priorities through a mix of virtual and in-person marketing programs.The Sr. Field Marketing Manager needs to identify and generate awareness and demand by using a variety of marketing vehicles and tactics. The focus is on the top big bet accounts to meet the growth objectives of the business and drive pipeline acceleration. This field marketer is also responsible for interfacing directly with sales leadership, account owners/teams, and requires strategic marketing leadership, cross-team, and organizational teamwork, excellent communications, and project management skills, along with a passion for driving the right customer and prospect experience.Key Responsibilities:
Develop a field marketing plan with input and expertise from key internal stakeholders; to include hybrid, digital and in-person programs.Experience working with and marketing to enterprise accounts.Facilitate the conversation with sales stakeholders and align field marketing plan to meet sales and marketing goals.Develop and drive innovative integrated marketing strategies, digital and physical, to meet and exceed marketing and sales objectives, leveraging a mix of events, digital, and white-glove experiences.Research and identify third-party programs to drive new logos, thought leadership and brand awareness and develop new and innovative ways to reach our audience through solution-focused content and programs.Build and maintain a strong relationship with key stakeholders to ensure Sales/Marketing alignment on all programs.Work with Partner Marketing to drive demand gen and channel relationships.Manage the allocated Marketing budget to drive optimized investment and ROI.Knowledge, Skills and Experience:
A minimum of seven years software/technology field marketing experience.Highly efficient team player, with the ability to also work independently in a fast-paced, fluid, sometimes ambiguous environment.Experience creating and delivering events and digital marketing campaigns email that produce results.Self-motivated, able to work autonomously and communicate with remote management for extended periods of time.Experience owning pipeline targets is a plus.High energy and the ability to manage multiple initiatives.Knowledge of lead generation and sales cycles for revenue growth.Track record of partnering with a high energy, direct sales force.Knowledge of Salesforce, Asana and other MarTech is preferred.30% travel required.Bachelor’s degree.Benefits
Medical, Dental, and Vision Insurance.Telehealth coverage.Flexible work schedules and work from home opportunities.Development and career growth opportunities.Open Time Off.401(k) matching program.Adoption Assistance.Infertility treatments.About Genesys:Every year, Genesys orchestrates billions of remarkable customer experiences for organizations in more than 100 countries. Through the power of our cloud, digital and AI technologies, organizations can realize Experience as a Service our vision for empathetic customer experiences at scale. With Genesys, organizations have the power to deliver proactive, predictive, and hyper personalized experiences to deepen their customer connection across every marketing, sales, and service moment on any channel, while also improving employee productivity and engagement. By transforming back-office technology to a modern revenue velocity engine Genesys enables true intimacy at scale to foster customer trust and loyalty. Visit www.genesys.com.Reasonable Accommodations:
If you require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you or someone you know may complete the Reasonable Accommodations Form for assistance. Please use the Candidate field in the dropdown menu to ensure a timely response.This form is designed to assist job seekers who seek reasonable accommodation for the application process. Submissions entered for non-accommodation-related issues, such as following up on an application or submitting a resume, may not receive a response.Compensation:
This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.$114,450.00 - $224,650.00
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